The first hotel of our chain of luxury hotels 'The Diamond' was built in 1972 in Geneva, Switzerland. Since its creation, 'The Diamond' is experiencing significant growth which is expressed by our strong presence at international level (400 hotels in 32 countries mainly in Europe and also in the USA).
Our hotels attract mainly tourist and professionals who require spacious arrangement suitable for organizing conferences, business dinners so on. Other hotel chains also benefit from this type of customer and offer the same standard as that we offer, such as Hilton Marriott or Hyatt group. Our tourists come from a rather affluent class and will therefore wait for a premium service.
They want a recreation program rich with varied impacts on the animation of the hotel (evening lively gym, sauna, pool, massages, shopping and partners) as for the cultural offer; this implies that the Hotel is located in a city of museums, theaters. The businessmen organizing conferences in our branches do not usually provide just a standard conference.
Even if they are visiting for professional reasons, they also want to make the most of the hotel offer. Whether in hotels or in the city, we offer a wide range of entertainment in the evening to relax, therefore it seems crucial to develop a uniform global image, to retain customers and they find the same quality of service in each of our hotels around the world.
For twenty years, the direction of "The Diamond" has decided to follow an international strategy. In their debut, "The Diamond" focused mainly on Switzerland. In 1982, and after acquiring sufficient knowledge of the Swiss market, "The Diamond" has begun to expand its network to other markets in Europe and the United States.
Today, the goal is to locate in countries where tourism tends to grow and where the market is not saturated by many competitors. The company has its loyal customers in the developed Western world and they now want to attack the emerging countries. Even if these countries do not have a standard of living so high, otherwise loyal customers will be attracted by the brand that is already well known. The target group is an increase in turnover and profit. We also want to tackle the competition to become number 1 in the world.
Selection criteria for selecting countries that are most appropriate for the profile of our business and our strategic objectives. According to our strategy and our goals, it should first determine the criteria that seem to dominate the future then select target countries.
The cultural criterion: customs and habits that mark life in the country; providing entertainment: theaters, museums, cinemas, casinos near the hotel.
The economic criterion: country economically stable; economically developed or developing; country open to foreign capital?
The geographical criterion (necessary in the case of a hotel complex): infrastructure (airports, highways and railways) to the hotel should be easily accessible to facilitate travel of the guests during their stay; landscapes and other natural attractions (sea, mountains, wildlife).
Tags: requirements of a luxury hotel, implementation of a luxury hotel, selection criteria of emerging countries
[...] Whether in our hotels or in town, we offer a wide range of entertainment in the evening to relax. It therefore seems crucial to create a homogenous global image, to retain customers and that they find the same quality of service in each of our hotels around the world Main goals for international expansion For twenty years, the direction of "The Diamond" has decided to follow an international strategy. In the beginning, "The Diamond" focused mainly on Switzerland. In 1982 and after acquiring sufficient knowledge of the Swiss market, "THE Diamond" had begun to expand its network to other markets in Europe and the United States. [...]
[...] Therefore, we must reflect on the type of development strategy to follow in the medium and long term, taking into account the risks involved. Taking into account the different risks, we decided to adopt the development strategy following : Today, the desire to preserve the environment is growing. Issues related to global warming are ubiquitous in the current social, economic and political. The company uses these arguments has a very good public image. This prompts us to engage in sustainable development, which will be a critical component of our development strategy. [...]
[...] • The geographical criterion (necessary in the case of a hotel complex) - Infrastructure (airports, highways, railways . ) for the hotel is quickly accessible and to facilitate travel during the stay of customers - Landscapes and other natural wonders (sea, mountains, wildlife . ) • The legal context - Legal factors those are required for foreign companies. What are the barriers to entry? - Analysis of selected aspects of labor law, the legal right and Business Law • Why we have not kept the political criterion o The three countries are part of the EU o Their schemes are stable o All three are democracies 3 - Application of the criteria chosen to compare the terms offered by the three countries, and choosing the best country for your project The economy Hungary Bulgaria Romania euro Main partner Germany, France, All countries of Netherlands, countries UK, Austria, Western Europe Austria, Germany, Italy Switzerland), France USA and Japan Salary start a business The entry of Hungary into the EU in 2004 marked the end of a phase transition of the Hungarian economy and helped facilitate its integration into the EU market. [...]
[...] The target group is having an increase in turnover and profit. We also want to tackle the competition to become number 1 in the world - Choice of selection criteria for countries that are most appropriate for the profile of our business and our strategic objectives. According to our strategy and our objectives, it should first determine the criteria that seem to dominate the future then select target countries. • The cultural criterion - Customs and habits that shape life in the country - Leisure services: theaters, museums, cinemas, casinos near our hotel • The economic criterion - Stable country economically? [...]
[...] Budapest is the main commercial, industrial and cultural center of Hungary. It has 20% of the population and dominates the country's economic life. Hungary also has considerable tourism assets, such as Lake Balaton is the largest lake in Central Europe. We also note the presence of hot springs known in the world. The country is indeed very rich in thermal waters, with reservations on a European scale unique and important globally. Finally, Hungary has a continental climate with relatively dry cold winters and hot summers (sometimes up to 35 - Establishing the best market entry strategy It is important to choose an entry strategy suited to our values, our desires and the possibilities offered by the target country. [...]
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