Consult more than 14129 documents with no limitation. our subscription options

Case studies in business strategy 391 to 420

Filtrer par :

See all documents

663 results

27 Jan 2011
doc

Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children

Case study - 39 pages - Business strategy

Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range of...

27 Jan 2011
doc

Adidas-Reebok merger, analysis of the international strategy

Case study - 9 pages - Business strategy

In early May 2005, the three stripes to Solomon resold just fewer than 500 million Euros to the former Finnish group Amer Sports cigarette. A few months earlier, in March, the specialist in slip Quicksilver seized 241 million Euros of Nightingale, the world's number one ski. Meanwhile,...

27 Jan 2011
doc

International strategy of Carrefour

Case study - 9 pages - Business strategy

Carrefour is a company which belongs to the distribution sector, the mode of self-service marketing aimed at achieving the economies of scale through large retail space. Since its birth, the retail sector has developed a regime of extensive growth and despite being young; it is now...

27 Jan 2011
doc

Strategic study of Decathlon

Case study - 36 pages - Business strategy

For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...

27 Jan 2011
doc

Case of the Nickel Company

Case study - 29 pages - Business strategy

Like women, men are increasingly aware of the importance of their bodies and their image. According to the reports in 1995, 65% of men thought that, it is "important to take care of their skin” and it was seen that, 19% of men used their partner's skin care products. In 2004, there was an...

27 Jan 2011
doc

The strategy of Adidas

Case study - 26 pages - Business strategy

This case will study the German group Adidas, which is in the second position on the global market for sports equipment. The company, Adidas over the time has been able to make a name for itself due to its unique trends. Despite increasing competition, Adidas has managed to remain competitive...

27 Jan 2011
doc

Benetton: Strategic evaluation

Case study - 39 pages - Business strategy

Benetton is an internationally recognized empire. In this document we are going to discuss about different strategies of group development and the current status of Benetton and its holding company, Edizione. Benetton and Edizione are groups in a perpetual pace of growth....

27 Jan 2011
doc

Virgin case study: strengths and weaknesses

Case study - 14 pages - Business strategy

The Virgin Group is a group of subsidiaries whose activities are centerd around the leisure sector, in line with the image of a dynamic, innovative and charismatic president Richard Branson. Sir Richard Branson is the head of a business empire that includes 250 companies in 23 countries, most...

27 Jan 2011
doc

The Redemption of the Credit Lyonnais by Credit Agricole

Case study - 8 pages - Business strategy

It seems that French banks have given up on becoming universal banks, either by choice or by constraints. They prefer to stay multi specialists on national territory and focus on some of their activities abroad. The challenge remains. Indeed, banks have an incentive to increase their...

27 Jan 2011
doc

Network Strategy Systeme U

Case study - 20 pages - Business strategy

"Systeme U. It is primarily the story of traditional retailers who, guided by the relationship with their customers, evolved a desire for independence and interdependence, and thus have acquired the status of distributors and retailers”, Jean-Claude Bartholomew, former CEO of the...

27 Jan 2011
doc

EasyJet strategy

Case study - 10 pages - Business strategy

EasyJet is a company that was founded in 1994 by Stelios. This was the first European airline to offer cheap local flights. In 1995, EasyJet was one of Europe's leading low cost airlines, thanks to an efficient operating model, brand awareness and the ability to maintain a...

10 Jan 2011
doc

Analysis of the e-business strategy used at Picard Surgeles

Case study - 13 pages - Business strategy

Picard Surgeles or Picard Frozen foods is a French company that was founded by Raymond Picard in 1906. This company is France's leading frozen foods specialist. It is both a manufacturer and distributor of frozen foods. It has about 1000 products on offer, and a distribution network of 800...

10 Jan 2011
doc

The evolution of the Walt Disney Company

Case study - 6 pages - Business strategy

Walt Disney and an artist, Ub Iwerks, created a company that specialized in cartoons in the early 1920s in Kansas City. They had derived the inspiration from the Lumiere Brothers' invention. Walt Disney's company soon went bankrupt. Undeterred, he teamed up with his brother Roy in 1923 to...

10 Jan 2011
doc

Strategic analysis of Sony

Case study - 5 pages - Business strategy

Sony generated about 70 billion dollars in sales in the year 2007, thanks to its Consumer Electronics division, which is its main business. Despite the big figure, this sector has also experienced a loss of 321 million dollars. While the primary sector was hit by loss, the...

10 Jan 2011
doc

The Strategy of the EADS group

Case study - 4 pages - Business strategy

The industry group EADS (European Aeronautic Defense and Space Company) is the leading advocacy group in Europe and the second in the world. EADS was created on July 10th, 2000 following the merger of the German DASA and the French Aerospatiale-Matra. EADS may be a young industry group...

10 Jan 2011
doc

The Strategy of the Danone group

Case study - 8 pages - Business strategy

Danone is one of the leading agro businesses in the world. Its main activity is the production of fresh dairy products, but has also made its presence known in the segment of beverages (bottled water). It branched out into the production of infant and medical food recently. The...

10 Jan 2011
doc

Large Companies

Case study - 5 pages - Business strategy

In 1998 a company called Google was established. When it first began, they worked out of a Garage in Menlo that was rented by a friend of the founders of Google, Larry Page (24 years old at the time) and Sergey Brin (who was then 23). The company had 3 people working for them. It became...

10 Jan 2011
doc

The secret behind the success of Michelin Tyres

Case study - 13 pages - Business strategy

Michelin has been the market leader for tyres. Michelin equips vehicles like cars, motorcycles, aircrafts, etc. with tyres. Michelin also brings solutions for each different usage of tyres, which allows the vehicle to give optimum performance. The company constantly...

10 Jan 2011
doc

The evolution and expansion of Nestle

Case study - 12 pages - Business strategy

In 1866, the Swiss chemist, Henri Nestle invented powdered milk for feeding newborns who could not be nursed by their mothers. He sold his invention in 1867 causing the start of a major company called Nestle. Over time, the company has diversified its range of products, ranging from food products...

10 Jan 2011
doc

SABMiller: Strategy behind the success in a hostile environment

Case study - 13 pages - Business strategy

There are very few South African companies that can boast of a history of 100 years. Despite this situation, SABMiller crossed the twentieth century in a country whose political system has a disastrous influence on the development of the local companies. The strategy carried out...

10 Jan 2011
doc

Analysis of Michelin's strategies and recommendations

Case study - 40 pages - Business strategy

254% - this is the performance level of Michelin since March 2003; such high-flying results have enabled the company to emerge as the leader in a very competitive market where rivals such as Bridgestone and Goodyear are on the lookout for the slightest weakness of the French manufacturer....

10 Jan 2011
doc

Analysis of the brand building by Dove

Case study - 5 pages - Business strategy

The choice of the slogan on the Dove campaign, 'For every beauty', is an original and relevant one. The advertisement itself is original and appeals to women. Its goal is not only to convince potential customers but also to develop some trust between the brand and its target. ...

10 Jan 2011
doc

Diversification of Nokia

Case study - 2 pages - Business strategy

Nokia is the world leader in the mobile telephone market and has 38% of the market shares. The telephone market witnessed a strong growth between 1990 and 2000. Today, it looks like the market is mature. However, competition remains fierce. The phones tend to include many more...

10 Jan 2011
doc

Analysis of the advertising campaign of the new Toyota Picnic

Case study - 4 pages - Business strategy

Technology, progress, innovation, etc. are terms that gained momentum from the late twentieth century onwards. These terms were adopted by advertising agencies in their advertising campaigns every other day. The advertisement of the new Picnic vehicle launched by Toyota is a classic example of...

10 Jan 2011
doc

Coca Cola vs. Pepsi: Analysis and comparison of strategies

Case study - 20 pages - Business strategy

We chose to make a strategic analysis of the two evergreen giants of the cola industry - Coca Cola and Pepsi. These two protagonists of the cola market make for an interesting study as they pursue different strategies in their operations. Initially, we present the...

10 Jan 2011
doc

Internationalization Strategies of Wal-Mart and Tesco - published: 10/01/2011

Case study - 11 pages - Business strategy

We will look at the strategies implemented by the companies Wal-Mart and Tesco in order to internationalize their brand. To analyze the strategies, we will look at the various markets chosen abroad, the processes, the rate and the speed of establishment of these two firms internationally until...

10 Jan 2011
doc

Analysis of Christian Dior SA

Case study - 4 pages - Business strategy

In recent years, the luxury market has been experiencing a real boom. This boom is the consequence of the recent democratization of luxury brands. The democratization of luxury brands has made it possible to develop accessories that have become more accessible. This phenomenon has...

10 Jan 2011
doc

The failed outsourcing idea of a French automotive supplier

Case study - 4 pages - Business strategy

This case study is about a French automotive supplier which outsourced its IT activities in order to reduce costs. After the consultation with a consulting firm in Paris, the supplier chose India to outsource its IT activities as it looked like a good bet. However, for reasons which will be...

10 Jan 2011
doc

International business of Danone

Case study - 8 pages - Business strategy

With full control of its three businesses, Fresh Dairy Products, Beverages, Biscuits & Cereals, Group Danone seeks to grow and help people live better by providing them with better food, varied tastes and healthy pleasures. Group Danone is recognized for the dynamism and...

10 Jan 2011
doc

Strategic analysis of Renault

Case study - 20 pages - Business strategy

Renault is a globally renowned automobile group and car maker present in 118 countries with approximately 130,000 employees. The Renault group achieved a turnover of almost 41 million euros in 2007. The Company Renault Freres was created in 1898 by three brothers Louis, Marcel and Fernand. Marcel...