The Omega workshops and experimental co-operative design
Case study - 3 pages - Business strategy
Established in 1913 by painter and critic Roger Fry, Omega Workshops dealt with experimental design, and featured prestigious members including Vanessa Bell, Duncan Grant and other artists. All these comprised the Bloomsbury Group. Far ahead of their time, Omega Workshops presented bright colors...
Communication strategy for the launching of new the FIAT 500 (2008)
Case study - 8 pages - Business strategy
With the revival of the Fiat 500, manufacturers hope to provoke a strong emotion in the consumer at the sight of the vehicle, thanks to its design and originality and also its reputation. The goal is to educate the consumer so as to convey the image of a car at low cost and incentive for everyday...
Key elements required to open a hotel
Case study - 8 pages - Business strategy
A hotel is an establishment providing accommodation catering to a clientele who temporary ask for short stays. A hotel is considered seasonal when it is opened up to nine months a year for one or more seasons. In 2006, the French hotel accommodation (awarded by the stars) has further reduced...
Study of Zara's strategic positioning
Case study - 3 pages - Business strategy
Zara, the Spanish Inditex Group subsidiary, started its international expansion in 1988 in Holland where the first overseas store was opened. Since then, the company has continued its international expansion exponentially to be present in 33 countries on three continents with more than 1,080...
Michelin and its communication during a crisis
Case study - 8 pages - Business strategy
Our society is experiencing many crises: economic crisis (oil shocks), financial (financial crisis), technological crisis etc. Yet these crises are not unique to the macroeconomic sphere. They affect businesses at a micro level. This was the case with many companies, like Buffalo Grill in 2002,...
Strategic Analysis - Adidas-Salomon merger
Case study - 4 pages - Business strategy
Salomon is a manufacturer of outdoor sports such as golf, cycling and especially the winter sports. Salomon attaches great importance to meet the expectations of the consumers, which explains that prior to its redemption; it is the world leader in winter sports with a market share of 32%. After...
Michelin's entry into the Indian market
Case study - 5 pages - Business strategy
Michelin is absent from the Indian tire market for a number of economic, historic and strategic reasons. We will first do an external analysis of the tire industry in India in order to better understand the market: India is a former British colony which explains the presence of British firms in...
The Nestle company - an example of organic growth in Europe
Case study - 5 pages - Business strategy
Introduction Each company has two ways to ensure its development through external growth. One way is acquiring the competition (or a complementary increase in its business volume) and another is organic growth which is achieved by adding additional means of production that is created by the...
Analysis of corporate strategy of Google
Case study - 9 pages - Business strategy
The State of the overall market demand: The consumer is a connoisseur, as he turns to different search engines depending on the type of research he needs to do. For example, the engine "All the Web" has a specialized search option for MP3 files, images and video. The consumer will therefore...
The choice of Nissan as a likely partner for Renault
Case study - 4 pages - Business strategy
On March 27th, 1999, an alliance was signed between Nissan and Renault after 10 months of discussions between the two automobile firms. At the turning point of the twenty first century, the automobile market is in an increasingly competing environment with heavier investments to make and more...
The business strategy of Yahoo Inc. after the legal case 'Yahoo vs. LICRA'
Case study - 6 pages - Business strategy
Yahoo Inc., the second largest global search engine was summoned to court in May 2000 by the French association LICRA (International League Against Racism and Anti-Semitism). It was accused of selling Nazi memorabilia such as a can of Zyklon B gas used in death camps, at a price of $ 50, via its...
The Company Lacoste and its evolution
Case study - 8 pages - Business strategy
The Lacoste Company was founded in 1933 by Rene Lacoste (a professional French tennis player) and Gillier Andre (President of the largest French company).This brand has experienced a dramatic expansion and development both in France and abroad, based on an exclusive brand of bourgeois origin....
Starbucks: A Sustainable Success?
Case study - 13 pages - Business strategy
Starbucks was originally established in 1971 by three enterprising academics who shared a common love for coffee. The original strategy was to sell quality coffee and introduce consumers to drinking coffee, a concept created by Alfred Peet in the United States. In 1981, Howard Schultz, who was...
Analysis of Danone (bottled water sector)
Case study - 25 pages - Business strategy
The Danone Group has emerged as one of the leading names in agribusiness; the company's presence is hard to miss due to the diverse sectors it operates in: dairy products, bottled water, baby nutrition and medical nutrition. Its positioning is based on products of quality and centered on...
Business strategy: Carrefour
Case study - 5 pages - Business strategy
Introduction Carrefour is a French retail chain that stands second internationally. It is a just a step behind the American retail chain, Wal-Mart. It was established in 1959 in Annecy, it quickly became a small group and on 16 June 1970 , Carrefour entered the Paris Bourse. (CAC 40).Today, it...
The Styltech concept of the Arcelor group
Case study - 4 pages - Business strategy
This document presents the communication study carried out by the Sollac Company of the Arcelor group in an attempt to enlighten the public about its innovative STYLTECH concept in construction. Extract: "Sollac has introduced STYLTECH, an innovative concept of an inherent quality to make it...
Strategic Analysis of the BIC Group
Case study - 11 pages - Business strategy
The BIC Group is a publicly traded company, founded on October 25, 1945, under the name of PPP (pens, mechanical pencils and accessories) by Marcel Bich with the help of Edouard Buffard. The company launched the BIC Cristal pen. The company grew rapidly abroad, especially during the 50s, and...
The strategies of Apple
Case study - 5 pages - Business strategy
In this paper, we will focus the analysis of the market of the Personal Computer (PC) and portable music player. These two products represent nearly 80% of the sales from Apple. Other activities are in support of these two flagship products. Given the comparison with the global PC market, Apple...
Marketing strategy of McDonald's fast-food chain
Case study - 2 pages - Business strategy
"It is all that I like" is the tagline for the McDonald's in France. McDonald's is probably the most famous fast-food firm in the world. McDonald's has more than 30,000 restaurants in the world and a gain of more than 20 billion in their turnover. However, in France, McDonald's...
Nike's outsourcing strategy
Case study - 5 pages - Business strategy
Many large companies and SME's are engaging in outsourcing and for various reasons like economies of scale, reduced costs, improved performance, focus on core activity etc. This economic strategy has been meeting with growing success. Outsourcing or externalization of the process means the...
Strategic analysis of the ready-to-wear brand Abercrombie & Fitch
Case study - 8 pages - Business strategy
In March 2007, Abercrombie decided to reach out to its European customers by opening a store in a posh London neighborhood. Its brands, A&F and Hollister, had become quite a rage with targeted customers in the United States. The reputation of this brand had reached the corners of the world and it...
Strategy development and communication of the mobile phone company Orange
Case study - 6 pages - Business strategy
I) History The use of mobile phones increased suddenly in the 1990's until market saturation was reached shortly after 2000. Although it was originally limited to professional use by social elite, it grew to become the preferred means of communication for many people. A) The merger of two...
Analysis of Group Danone and strategic market positioning (2008)
Case study - 10 pages - Business strategy
The results of the first half of 2008 reflected a 9.6% growth of the various 'Strategic Business Units' from the restructuring of Danone completed in 2007. Indeed, the Danone Group recorded a turnover of over 7.7 billion Euros for the same period. But what developments have Danone...
Strategy of Nike (2008)
Case study - 11 pages - Business strategy
Nike is an American multinational, currently established internationally. Its activity is specialized in clothing, shoes and sports material. This company has been in competition for several years with large companies such as Adidas, Asics, and Reebok, and was unique with its perpetual capacity...
Technological survey project in the automotive industry: The Volkswagen group
Case study - 8 pages - Business strategy
Volkswagen AG is the leading German automotive group. The global market share of the group is 12.1% and has reached about 20% in its home market: Germany. With 25,400 vehicles leaving the factory each day, the group has been since 1998, the number one European car manufacturer. And it happens to...
Ryanair: A strategic analysis
Case study - 2 pages - Business strategy
Ryanair is a low-cost airline that was founded in 1985 by Tony Ryan. It began in Ireland, with a capital of one Irish pound or 1.23 Euros and 25 employees. The newly created company proposed to start flights between London and South East Ireland on a plane with just 15 seats. The company is,...
Strategic analysis of L'Oreal (2008)
Case study - 8 pages - Business strategy
The L'Oreal group, which was established in 1907, is a world leader in the cosmetics market. Representative of a century of expertise, the group is present in all continents with subsidiaries in 58 countries and product sales in 130 countries. It also included 19 global brands and 15,800...
Activity analysis and strategies of the Accor group
Case study - 8 pages - Business strategy
With nearly 8 billion Euros in sales, Accor is the European leader in hotels and world No. 1 in business services and public institutions. Major player worldwide, the group is present in 140 countries and employs over 168,000 people. The Group operates hotel brands present in all market...
Analysis and strategy of AXA
Case study - 5 pages - Business strategy
I) Activity: AXA is a global company that enjoys a favorable international reputation. It has acquired 3% of the world insurance market. AXA is one of the world's leading insurance companies and has a turnover of more than 90 billion €. It has 65 million customers worldwide and 150,000...
Strategic analysis of the Accor group
Case study - 43 pages - Business strategy
Accor, a leading European player in the world of hospitality and tourism, was founded in 1967 by Paul Dubrule and Gerard Pelisson. Forty years down the road, the group now operates in nearly 100 countries and employs about 170,000 active employees. The Accor group offers its clients, both...
