Lockheed Martin is a multinational aerospace manufacturer and advanced technology company formed in 1995. Company's headquarter is located in Maryland, and Robert J. Stevens is the current CEO and president of the firm (Lockheed Martin, 2009).
Lockheed Martin's major operating units include these business areas as given below:
B Electronic Systems
C Information Systems & Global Services
D Space Systems
Existing Vision, Mission Statement, Objectives, and Standards of Lockheed Martin Corporation
According to Chamblee (2000), Lockheed Martin's stated vision is as follows:
For Lockheed Martin to be the world's leading technology and system enterprise, providing best value to our customers, growth opportunities to our employees, and superior returns to our stockholders.
Tags: CPM matrix of Lockheed Martin, EFE Matrix of Lockheed, Lockheed Martin corporation (internal factor evaluation)
[...] Financing and investment alliance with any strong company can help in growing network in foreign markets. A bright and optimistic position of Lockheed Martin is expected which is only possible by careful analysis and good time management to follow recommended long-term objectives. Risk factors are involved in following recommended strategies, but it can also bring huge and long-term benefits for the company. After following the suggested strategies, Lockheed Martin can experience hard financial statements and increased level of liabilities only at the beginning stage. [...]
[...] On the other hand, defensive strategy can be very dangerous for Lockheed Martin due to its competition with companies like Boeing and British Aerospace. Aggressive strategy in terms of increasing product lines, joint ventures, diversification, and exploring new markets can also help in getting financial stability and productivity. Boston Consulting Group (BCG) Matrix BCG Matrix helps in organizing and categorization of different business units according to their market share and growth. It includes four quadrants named as “cash “question marks”, and (“Growth-share,” 2009). [...]
[...] According to December 2008, total revenue figures of Boeing and Lockheed Martin are $ 60.91 billion and $ 42.73 billion respectively (“Lockheed Martin”, 2009). Revenue figures of December 2008 for British Aerospace are $ 27.169 billion Systems”, 2009). According to Chamblee (2000), British Aerospace has the top ranking on the basis of different financial ratios, productivity, and financial stability. Boeing and Lockheed Martin have rankings of fourteen and eighteen respectively. British Aerospace and Boeing have better global presence as compare to Lockheed Martin. [...]
[...] Cost-benefit analysis and thinking about best or worst case scenario can help Lockheed Martin to evaluate its objectives. Answers to some key questions can help in reviewing and evaluating objectives in case of Lockheed Martin. Question given below are in order. Lockheed Martin needs to answer all questions in order before moving further. Some key questions are given below: Is Lockheed Martin's management have communicated clearly about the new strategies and policies in each department? If no, don't move further. [...]
[...] Chamblee (2000) mentions that major sales of Lockheed Martin come from U.S. defense market. Major sales from the U.S. defense market shows that Lockheed Martin is able to develop strong relationships with the U.S. government. Business alliance with U.S. military is an example of Lockheed Martin's internal strength. Strong business alliances and mergers are very important for the strengths of a company. Lockheed Martin was able to be a very strong aerospace company due to the merger of Lockheed and Martin Marietta. [...]
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