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Business strategy

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12 May 2009
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Business plan for product innovation: The Big Bip Company

Business plan - 7 pages - Business strategy

A problem statement is a clear concise description of the issue that needs to be addressed by a problem solving team and should be presented to them (or created by them) before they try to solve the problem. When bringing together a team to achieve a particular purpose efficiently, provide them...

12 May 2009
doc

Golden Moments Group Limited

Thesis - 7 pages - Business strategy

Golden Moments Group Limited is an international operating supplier of “unique experiences”. The company was founded in 1998 in the United Kingdom by the twin brothers Steve and Paul Cheatle. After that it has grown by introducing the concept on new development markets. At this moment...

11 May 2009
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Seeff Properties: Marketing and strategy analysis

Thesis - 27 pages - Business strategy

Seeff is the premier South African property and Real Estate Company. Founded in 1964 by Geoffrey Steeff, the company has grown from a small family business to one of the leading professional property and real estate companies in SA. Today, the youngest son, Samuel Steeff is the chairman and the...

11 May 2009
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An analysis of the current use of inter-organizational information Systems in the Irish grocery industry

Thesis - 4 pages - Business strategy

The population for this survey consisted of all Irish-based food & drink suppliers, who directly supplied to one of the five major retailers in the Republic of Ireland. Of the 350 or so companies which qualified for this survey, almost 1/3 responded to the mailed questionnaire; a further...

11 May 2009
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Case study: Renault - published: 11/05/2009

Thesis - 13 pages - Business strategy

Since Carlos Ghosn's arrival as the head of Renault in 2005, there have been many movements in the strategies of Renault. These changes were particularly implemented in the 2009 contract. Three directions were given: Quality(Laguna III in the top 3,in quality of product and...

11 May 2009
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Carvel Ice Cream: Developing the Beijing market

Thesis - 3 pages - Business strategy

By 1994, Carvel created a joint venture in China, ‘Beijing Carvel Food Company Limited'. In 1997, sales went over 6 million Rmb (US$ 725,000). Considering that overall economy growth rate was 8% per year between 1998 and 2000, and that inflation was negative (-1,4%), I make the assumption...

11 May 2009
doc

Nespresso's strategy

Thesis - 9 pages - Business strategy

How Nespresso made it to turn a basic product into a luxury one through its CRM strategy? Drinking coffee is such a common habit that brands always offered all the elements to enjoy this beverage at home; the coffee, the machine, the filters… As a result, the quality and taste can never...

11 May 2009
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Report and recommendations: Cathay Pacific

Thesis - 6 pages - Business strategy

The framework of this research is based on Hazleton's taxonomy. Thus, the aim of this research is to apply the theory to the company, Cathay Pacific Airways. Cathay Pacific is successful using its current strategies that are cooperative problem-solving, informative and promise rewards for...

11 May 2009
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How to promote a new form of selling books for the EFE Company?

Thesis - 10 pages - Business strategy

With analyse-experts, EFE is not only selling a product on the Internet, it is also selling a new concept of using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different objectives. First of all, we have to understand why...

11 May 2009
doc

Marketing plan: Roquefort Papillon

Thesis - 18 pages - Business strategy

Roquefort Papillon cheese is very famous in France. Because of its reputation it can gain popularity in other countries very quickly. Roquefort Papillon wants to develop its image as a brand in different countries to increase its market along with its sales figures. This product will be a dairy...

11 May 2009
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H & M's strategy

Thesis - 11 pages - Business strategy

H&M offers fashion apparel while maintaining a focus on low prices. The company has more than 1069 stores spread across 21 countries. All H&M stores are owned and solely run by H&M. The company has approximately a hundred designers who work with a team made up of 55 pattern designers, about 100...

09 May 2009
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Enterprises direct from other countries and the Indian economy

Thesis - 25 pages - Business strategy

The notion of control implies the ability to direct an enterprise and determine its strategy. This ability can be exercised by an investor with a majority shareholding (more than 50%). The aggregate “nationally-controlled enterprises” includes enterprises controlled by the reporting...

09 May 2009
rtf

The ITC group in a growing FMCG sector

Tutorials/exercises - 50 pages - Business strategy

Well-established distribution networks, intense competition between the organized and unorganized segments characterize the FMGC sector. It is expected to grow by over 60% by 2010. That will translate into an annual growth of 10% over a 5-year period. It has been estimated that FMCG sector will...

09 May 2009
doc

PEST analysis

Thesis - 8 pages - Business strategy

PEST stands for political, economic, social and technological features of a business environment which might influence or even threaten the company. This allows detecting all nuisance or hindrance factors to business development. The political arena has a huge influence upon the regulation of...

09 May 2009
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Baoshan Iron & Steel Co Ltd: Crafting a three-way cross-border, cross-shareholding alliance

Thesis - 3 pages - Business strategy

Baosteel is the most modern and profitable steel maker in China. The Chinese giant is, however, in a critical situation: From one side, Baosteel is facing a need for capital to achieve its projects. From the other, the Chinese market became more attractive since China's entry to WTO because China...

08 May 2009
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A look at the small scale industries

Thesis - 22 pages - Business strategy

Small scale industry is widely recognized as a powerful instrument for socioeconomic growth and balanced sectoral development. One of the distinctive characteristics of small scale sector is that the development of these industries would create broader employment opportunities assisting...

08 May 2009
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Sales-side process automation to improve integration: An exploratory research

Dissertation - 51 pages - Business strategy

The customer has always been important. Peter Drucker, the dean of management consultants, once remarked: “Because its purpose is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results: all the...

08 May 2009
doc

The impact of manufacturing flexibility on management control system design

Thesis - 5 pages - Business strategy

Before presenting and analyzing the research undertaken by Mrs. Abernethy and Mrs. Lillis on the impact of manufacturing flexibility on management control system, we estimate that it is important firstly to know more about the careers of these two professors. On the section of their book...

08 May 2009
doc

SWOT Analysis - ESPN 360

Thesis - 5 pages - Business strategy

Nearly thirty years ago, ESPN aired as the first 24-hour sports network. The station had limited success at first by showing mostly unpopular sports, but the channel eventually grew as it began broadcasting highly rated sports such as American football. Since the network first aired, ESPN has...

07 May 2009
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Business communication: Vivendi

Thesis - 8 pages - Business strategy

Vivendi is a worldwide company with a large portfolio of products and services. The company is divided into business units like environment and of course the core activity that we will interest us: the Video Games industry. The market knows an important growth with emerging markets like India and...

07 May 2009
doc

A construction project: The Millau Viaduct

Thesis - 17 pages - Business strategy

The project of a viaduct over the Tarn Valley and the city of Millau in Southern France was a major issue for many years among the French population and the Ministry of Transport. It aimed at providing a solution for the severe traffic jam that occurred every summer, and its by-product,...

07 May 2009
doc

Montblanc in China

Thesis - 10 pages - Business strategy

The Montblanc Company is going to open a new subsidiary in China. I have just been promoted to be the manager of this new subsidiary in China and to design a strategic plan for the Montblanc Company. I am aware that it is a particular market and that some measures must be taken if I want this new...

07 May 2009
doc

Major trends in the domestic mid - sized car industry in India

Dissertation - 38 pages - Business strategy

The global automobile industry is undergoing dramatic change in recent times. There has been enormous consolidation, both amongst vehicle manufacturers and component vendors to achieve economies of scale product synergies and strong and presence. By contrast, there has been little or no...

07 May 2009
doc

Caroll Paris

Thesis - 10 pages - Business strategy

The main purpose of the present report is to design a marketing plan for the French ‘fashion house' Caroll who is aiming to enter the growing ‘middle market' in China. In order to design an appropriate marketing plan, several steps have to be taken. We will first present the Caroll...

07 May 2009
doc

Indian retail: Stepping ahead to create a benchmark

Dissertation - 47 pages - Business strategy

India is standing on the verge of having the pleasure to hold 2010 Olympic Games .Its retail business meter shows only about 4% organized retail in India. It means that a whopping 96% market is yet to be captured by entrepreneurs. Retail will grow more. India will be making waves in trends that...

06 May 2009
doc

Chocolate industry in India

Dissertation - 49 pages - Business strategy

Chocolates began during the times of the Mayas and the Aztecs when they beat cocoa into a pulp and made bitter frothy chocolate out of it. They first became popular in Europe in a highly unrefined form. Then the Hershey Food Company was the first to bring out chocolates in the currently popular...

06 May 2009
doc

Brand management in retailing in India

Dissertation - 38 pages - Business strategy

Research can be defined as “A careful investigation or inquiry especially through search for new facts in any branch of knowledge”. Data collection is an elaborate process in which the researcher makes a planned search for all relevant data. Data is the foundation of all marketing...

05 May 2009
doc

Market analysis and study of the Indian airline industry in relation to the environmental (internal & external) factors

Thesis - 19 pages - Business strategy

Overview & Scope of the project and Methodologies used - What business does an airline industry participate in? This is a fundamental question which needs to be answered before a marketing analysis on the industry is presented. To a layman the airline industry means carrying the...

05 May 2009
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A research on the possibilities of flexible working strategy

Thesis - 19 pages - Business strategy

This research proposal seeks to present findings on the policy of flexible working hours being provided to employees so as to enable them to balance their personal as well as professional lives more efficiently. This research paper develops hypothesis on the challenges faced by organizations to...

05 May 2009
doc

A study on the Indian leisure industry and its importance in the business world

Thesis - 23 pages - Business strategy

The concept of leisure, and the freedom to choose individual pastimes and leisure pursuits, is a 20th century development for the mass population. Historically, only the wealthy could divide up their time to engage in activities of their choosing. The working classes had neither the time nor the...