Balmer Lawrie introduced modern day lubricants-greases and oils- in India, initially, bringing them from England and USA and distributing them to tea gardens and other industries. In 1937 the company pioneered the manufacture of lubricating greases in India setting up a small plant in Howrah, followed soon by the introduction of its brand Balmerol' for blended lubricating oils and greases. Lubricants are the smallest and most diversified segment of the petrochemicals industry. The international scenario of the lubricant is as fast changing as ever. Te present global lubricant market is of the order of about 38 MT. Asia pacific region including India accounts for almost one third of this demand. The world lubricant demand is expected to grow by about 1.1% per year upto the year 2002 while in Asia the average growth rate would be around 5%. The lubricant industry in India is one of the sub-sectors of petrochemicals industry which was opened out completely too private and foreign manufactures. The Indian lubricant industry is 6th largest in the world. Current lubricant market in India is I million tones per year which has not been affected by the current rescission in Asia. The major factor in favor o the Indian market is the growth rate.
[...] CONCLUSION The project “Market Study of Engine Oil to be launched in a new Market” Purpose of Sales Promotion of new brand Engine Oil. (C.P.L) that mostly manufacturers lubricants, petroleum products and refineries. In my survey. I found that 80% customers of petroleum products in Ghaziabad Not aware about the company. So regarding sales promotion I have started my market study in GHAZIABAD Territory. And I Reaches Certain Conclusion. Castrol is the main competitors of our products mostly transporter and retailers use. [...]
[...] As a part of Ltr growth initiative, Cetex tied up with Petro-Canada global name in lubricants) to launch and market their range of specialty lubricant brands in the India, Srilanka, Bangladesh and Maldives. The company has also ventured into the business of manufacturing and marketing aroma and flavor chemicals. Cetex petrochemicals Cetex will venture in to development of fine chemicals like specialized pharma intermediaries and aroma chemical & essential chemicals. In an endeavor to upgrade the lucrative additive business cetex aspires to produce energy chemicals, lube additives, water treatment chemicals and marine chemicals. [...]
[...] and other prefer to other brands So maximum market share capture by the castrol engine oil it is the most competitor of my product What is the grade of your engine oil. Grade of engine oil CF 4CI PlusOthers No. of the transporter 180-20 Quality of the Engine Oil The API (American Petroleum Institute) gives the quality grade of engine oil. Mostly people use the CF 4 grade engine oil around 90% (180) and some transporter use low quality grade engine oil like C C-B C-D etc around 10% But they not use CI 4 Plus Category engine oil What is the Viscosity grade of your engine oil Viscosity grade15w-4020w-40OthersNo. [...]
[...] RESEARCH PROBLEM: - “Market Study of DURON Engine oil to be launched in a new market” at CETEX PetroChemical LTD. RESEARCH DESIGN: The research design which has been used in the Project report is descriptive research design in particular. This is rigid in nature and focuses attention on followings Formulating the objective of the study 2. Designing the method of data collection 3. Selecting the sample 4. Collecting the sample 5. Processing and findings 6. Reporting and findings 7. Suggestions and modification if any 8. [...]
[...] BUSINESS PARTNERS à BOSTIK à C.P.C.L à ESSAR à THE FLEX GROUP à BHARAT HEAVY ELECTRICALS à AREVA à FLINTING à INDIAN OIL à MATRIX à ROHM HAAS à MCF à SAP INTRODUCTION TO THE TOPIC TOPIC The title of my Project is Market Study of Engine Oil to be launched in a New market” at CETEX Petrochemical LTD. OBJECTIVE To Increase the Sale of New Product of Cetex Petrochemicals Ltd. DESCRIPTION OF THE TOPIC Cetex Petrochemicals Ltd. manufacture a large range of lubricants, petroleum chemicals. [...]
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