Overview of Coca-Cola
Thesis - 35 pages - Business strategy
It was a prohibition law, enacted in Atlanta in 1886, that persuaded physician and chemist Dr. John Stith Pemberton to rename and rewrite the formula for his popular nerve tonic, stimulant and headache remedy, "Pemberton's French Wine Coca," sold at that time by most, if not all, of the...
Overview of Tata Chemicals Ltd
Dissertation - 58 pages - Business strategy
The Chemical Industry comprises of the companies that produce industrial chemicals. It is central to modern world economy, converting raw materials (oil, natural gas, air, water, metals, and minerals) into more than 70,000 different products. Polymers and plastics, especially polyethylene,...
Wind-energy and TransAlta Wind
Thesis - 6 pages - Business strategy
Canada was one of the first countries to sign the Kyoto Protocol, on April 29, 1998. Formal ratification came more than four years later, on Dec. 17, 2002. But Canada's continued participation in Kyoto seemed certain to end with the election of a minority Conservative government in January of...
Strategic management with reference to BritCo Hotels
Thesis - 6 pages - Business strategy
Recent studies in the field of strategic management indicate that there is ? lack of knowledge on strategy implementation and therefore, the managers cannot achieve the set targets in order to implement ? strategic plan although they do have positive intention in order to execute the strategic...
The strategic alliance between Avebe and Noveon that failed to achieve its objectives
Thesis - 5 pages - Business strategy
Today organizations operate in a global environment that is characterized by changing economies of scale, technological superiority and instability. Thus it is very difficult for the companies to survive on their own and fulfil their global ambitions. Thus companies are increasingly turning to...
Strategic alliance: Avebe and Noveon
Tutorials/exercises - 5 pages - Business strategy
Gulati(1998) defines strategic alliance as “voluntary arrangements between firms involving exchange, sharing, or co- development of products, technologies or services”. According to Granell (2000) globalization has become a world-wide pressure for companies to change and it is also...
Allocation of resources in the market
Thesis - 5 pages - Business strategy
How does the free-market allocate its resources? This is a question that needs to be considered when choosing an economic theory to base a society on. The well-known neoclassical model is one that takes it direction from the laws of supply and demand, and is not one that accepts the notion of...
Marketing Apple: The iPhone "Phenomenon"
Case study - 14 pages - Business strategy
Apple Inc (AAPL) is a leading provider of digital portable entertainment devices, computer systems, software and music. One of its newest devices is the Apple iPhone 3G. This revolutionary cell phone combines together nearly every type of gadget a person would need to carry. Instead of being...
Formal report on the marketing operations of UK's Royal Mail Ltd 2008
Case study - 6 pages - Business strategy
The objective of this report is to evaluate the functional aspects of marketing in UK's Royal Mail Ltd and how it relates to other departments of the organization. The marketing strength of any business organization is largely reflected through its strategic goals and objectives, and the ability...
Operation management: Evaluation of manufacturing practices at IBM
Thesis - 5 pages - Business strategy
Just like many other manufacturers of (personal computers) PC, the International Business Machines (IBM) w not spared the difficult times that engulfed the PC market from the early 1990s to the late 1990s. Despite the significant growth of demand for PCs that was experienced during this...
Polythene industry of Europe
Essay - 38 pages - Business strategy
Polythene is one of the most widely used materials today. It has permeated practically every aspect and walk of life. From the positive to the negative its always there, the positive being some of the products made from it that uphold essential functions in various industries and the negative...
Bentley Ceramics
Essay - 9 pages - Business strategy
Bentley Ceramics has experienced a substantial increase in demand. The current equipment and staff of Bentley Ceramics cannot meet this demand, and will require capital expansion to meet both current and future obligations. Premiere Business Consulting (PBC) has been engaged by Bentley Ceramics...
The Coca-Cola company
Essay - 4 pages - Business strategy
On May 8, 1886, Dr. John Stith Pemberton, a local pharmacist in Atlanta, Georgia, created the syrup used to produce Coca-Cola. He introduced the syrup to the community at Jacob's Pharmacy, also located in Atlanta, Georgia. The syrup was sampled, well liked, and sold for five cents per glass as a...
Food sharing and trust: Exploring the possibility of a relationship of causality
Essay - 12 pages - Business strategy
Imagine what it would mean for businesses if they found that the money spent on the entertainment of guests had no real affect on the trust built with the other party. Or perhaps if businesses were told the opposite, that sharing food would enhance trust between two parties, they would invest in...
Allied Toys Inc. (2008)
Essay - 8 pages - Business strategy
Allied Toys, Inc is a company based in NY, USA. Its activities are the development, manufacture and marketing of “high tech toys”. Some of these toys embody new inventions that are protected by a US patent. The production of the toys will be outsourced to China and the toys will be...
How to do Business with the Czech Republic? The case of beer markets
Thesis - 25 pages - Business strategy
Within the framework of the course “International Trade and Business Challenges”, our professor Miss Chau asked us to analyze and to develop a strategy to enter a specific sector of one of the BRIC countries and the 8+2 new EU members. In this context, we decided to tackle the beer...
Airlines and energy prices
Essay - 11 pages - Business strategy
Business environment is fraught with risks; each company in order to succeed in this unpredictable environment must mitigate risks. Risks can arise from varied sources; the airline industry is like any other industry, also confronted by pressures from several business areas. In the late 90's and...
Firms motivations to create alliances
Essay - 5 pages - Business strategy
More and more companies are recognising that to gain a competitive advantage they may have to enter into alliances with other firms. Referring to examples, identify possible motivations for entering into a strategic alliance and then critically evaluate the possible problems that may be...
Business Plan: D'Light Handbags (2007)
Business plan - 20 pages - Business strategy
D'Light Company produces exclusive, fashionable handbags with unique lighting system build inside each product. The built in light makes it easier for the user to find the desired items in the handbag regardless of the outside conditions (during the night, in the dark etc.).The handbags are...
Lenovo case study
Case study - 3 pages - Business strategy
IBM was founded in 1911 and had a rapid growth during the following years. In 1981, IBM created the Personal Computer. Nowadays, IBM is one of the most famous IT companies. In the beginning, IBM specialized in selling computers. Then the company expanded its business to software and services. In...
Study of Nike's strategy
Essay - 11 pages - Business strategy
Sport has taken an important place in the society: L'Equipe is now the leading newspaper in France, ahead of Le Monde. The most purchased video games pertain to sports (GranTurismo, Fifa Soccer….). Young people dress with clothes (Adidas, Reebok, NIKE, Fila, Caterpillar, New Balance, Aigle,...
Case study Renault - Nissan
Case study - 18 pages - Business strategy
A strategic alliance is an official commercial collaboration, adopted by mutual agreement between companies. The partners of the alliance share, exchange or integrate some their resources for their mutual benefit, while remaining distinct and completely independent entities. For an alliance to be...
Analysis of success strategy of Starbucks
Essay - 12 pages - Business strategy
On 26 January 2004, a true "culture shock" had occurred in avenue de l'Opera in Paris. The American Starbucks Coffee has grappled with the French market with the opening of a shop and a coffee bar, causing controversy in a country with an ancient culture of "little black coffee" at cafes or...
The journal Liberation and the young French readership
Essay - 9 pages - Business strategy
Liberation is a daily newspaper first created in 1978 by J.P. Sartre. Originally at the extreme left wing of the French political scheme but through the decades it has shifted to a more leftist, labor-style orientation. The paper has been facing financing issues that have been undermining its...
The Strategy of the Ikea group
Essay - 16 pages - Business strategy
In 1943, Ingvar Kamprad, a young Swede, finished his studies. He soon created a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parent's farm and the name of his village. In the beginning, the...
The strategy of MC Donald's
Essay - 14 pages - Business strategy
From modest beginnings in 1954, McDonald's experienced a steady growth until the end of 1980, reaching more than 5200 units catering to the United States on 31st December of the same year. This explosive growth was the result of a combination of three ideas which distinguished McDonald's...
Strategy of L'Oreal
Essay - 21 pages - Business strategy
L'Oreal was created in 1907 by a French chemist: Eugene Schueller. The latter developed a synthetic formula, called Aureole, to dye hair. He then created his own formulas, manufactured his products and marketed them to Parisians hairdressers. In 1909, after registering the articles of the...
Company strategy L'Oreal
Essay - 12 pages - Business strategy
L'OREAL, world leader in the cosmetics market, was founded as family enterprise in 1909 by the chemist Eugene Schueller who marketed products that he himself conceived and produced, at the Parisian hairdressing salons. This spirit and the values attached to it are what cements the group and...
Almasah international real estate: The real estate market in Dubai
Market study - 41 pages - Business strategy
In February, I landed in Dubai for the first time, after having heard so much about it. I was astonished by the number of towers already built at that time but more by the huge amount of cranes and construction sites. Therefore, I decided to do my internship for a real estate broker. I quickly...
Case study: Amazon.com
Case study - 14 pages - Business strategy
Amazon.com is one of the first start-ups to appear around the end of 90's. Following the example of Microsoft or Apple, the appearance of Amazon became a myth, the famous American success story. The founder of the company is Jeff Bezos, a Princeton University graduate. Jeff Bezos was the senior...
