According to Ottaman (2011), it is the aim of every business organization to work towards the set goals and objectives in order to generate profit and be able to survive in the competitive market with the available resources through the provision of better services to their clients. For organizations to achieve these desires there is need for good managerial system that focuses on the development of the organization and is able to survive under challenges. One of the most common challenges that business leaders faces is the marketing strategies that the organization has to operate on for them to deliver their services. For businesses to survive with some of the impacts of these business strategies, which have negative impacts to the organization, managers need to study these strategies and come up with proper ways of overcoming them.
On the other hand, business leaders should be in the position of gathering information from their clients and other external bodies relating to the organization such as competitors in order to know some of their strengths and weaknesses on the products produced. Through the information gathered, it should help the organization in making some long-term decision toward the development of the organization in order to be able to provide better services as per the expectations of the clients. Moreover, various organizations such as Saint Luke Hospital should come up with social sites that connect them to their clients easily for the provision of any necessary information to their customers and other online services, hence, better services to the organization.
[...] Market Challenger Another marketing strategy that organizations should take note of for them to be able to survive in the market is the market challenger. One of the common problems within various organizations is the presence of competitors in the market who offer same services. Therefore, in order for any organization that produces such services to survive in the market will require that the organization produce goods and services that are of better quality than the competitors (Rodgers, 2001). Therefore, business organizations need to develop proper strategies that will allow them to overcome such challenges. [...]
[...] By keeping current clients in the organization, most of the customers will be able to attract other customers to their manufactures, which help the organization to increase the number of customers, hence, better sales. Marketing by Communication For an organization to gain trust of the available customers of the organization, managers should make sure that they keep in touch with these customers and be in the position of providing any single information they may need. Due to the current technological advancement, organizations need to develop their web sites that contain information of the organization such as services offers. [...]
[...] Niche Marketing Niche marketing is another marketing strategy that organization should put into consideration for them to survive in the competitive market. This is the scenario whereby an organization is capable of producing goods and services that are unique to their competitors. Therefore, in the process where an organization is in the position of producing better unique services that are not produced by their competitors, they are in the better position of overcoming their stiff competition in the market (McLeish, 2010). [...]
[...] Marketing Strategies: Tactics, and Techniques: A Handbook for Practitioners. Westport: Greenwood Publishing Group. [...]
[...] Therefore, there are two main mini-guides for the organization. These two guidelines are quantitative, qualitative and the combination of the two guidelines. Quantitative Method Through the use of quantitative method of approach by Saint Luke Hospital, the collection of information are not based on the use of fixed set of questions, that are compost and provide to the people through question form in order for a given information to be gathered but it's done through a topic guide (Doyle, 2009). [...]
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