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11 Jan 2013

Bangalore: Online beauty and personal care market outlook 2012

Case study - 4 pages - Business strategy

Online beauty & personal care segment witnessed higher double digit value sales growth of 19 on year-on-year basis in 2011-2012. It further registered annual transactions increase of 10 on year-on-year basis in 2012. The segment is stipulated to witness average annual growth of 25%...

02 Jan 2013

Strategic supply management

Essay - 5 pages - Business strategy

The objective of this group assignment is to research on the strategic role of an organization within its supply chain management, as well as its efficiency and effectiveness in performing its role in physical distribution management. There is also a need to look at the organization's good...

26 Dec 2012

Ethics and governance: On Apple Inc.

Case study - 7 pages - Business strategy

Tim Cook wrote that any accident was deeply disturbing, and issues concerning working conditions was a cause of concern, and every year they inspected more factories, thus raising the bar for their partners and getting deeper into the supply chain, and added that they have made a great deal of...

25 Dec 2012

Sample cover letter

Sample letter - 1 pages - Business strategy

I read with interest your posting for (position) on the (job board). I believe that I possess the necessary skills and experience you are seeking and would make a valuable addition to your company. As my resume indicates I possess more than (years) of progressive experience in the (job...

17 Dec 2012

Picard marketing strategy

Case study - 20 pages - Business strategy

The creation of Picard in France coincides with the beginning of frozen food in the USA but the technology in France was far from being as advanced. Therefore, in 1906, Raymond Picard created “les Glacières de Fontainebleau”, begun by manufacturing and by delivering blocks of ice which...

14 Dec 2012

Business game

Case study - 10 pages - Business strategy

The "Business Game" is an educational tool for the discovery and use of knowledge, skills, life skills related to the company, concretely, fun and interactive. This educational tool is based on software modeling a competitive environment and the action of companies in this environment. The...

10 Dec 2012

Case study: Quality compliance at the Hawthorn Arms

Case study - 4 pages - Business strategy

Globalization and the process of internationalization of the companies involve more and more the field of HRM. Many companies underestimate the difficulties linked to the management of its employees when they growth. Through this case study, we will see the main challenges in international...

29 Nov 2012

The future of the Internet

Case study - 2 pages - Business strategy

The internet is not perfect, as nothing else is. Some may see this as a cause to restructure the internet in order to respond to the many problems that arise mostly from giving the freedom to create to every person with a terminal. Should data creation be restricted by a system of checks and...

29 Nov 2012

USD/CNY: Exchange rates

Essay - 4 pages - Business strategy

Initially China followed a policy of keeping its exchange rate extremely low. However, it soon realized the adverse affects of its policy and started appreciating its currency. From the period of 2004 to March 3, 2012, Yuan appreciated by more than 23% and fluctuated between 8.2800 to...

29 Nov 2012

A snapshot of Portuguese economy

Case study - 1 pages - Business strategy

Portugal's banking and financial system is sound, competitive and well managed. Despite being not as large as other EU nations, the banking system in Portugal can be compared with other EU nations in terms of profitability, efficiency and solvency. The challenges for the banking system of...

29 Nov 2012

Marketing mix strategies of Nike and Reebok in India

Case study - 2 pages - Business strategy

Marketing mix is a very important part in crafting marketing strategy of a company. Many companies who do not focus on their marketing mix well enough face troubles. There are a lot of perils for a company that does not devise an excellent marketing mix strategy for its target customers. There...

28 Nov 2012

Google's recruitment and selection practices

Case study - 2 pages - Business strategy

Google is a rapidly growing organization. The speed at which it is growing is difficult for the HR department for the company keep pace with filling the new vacancies. The company has to fill around two hundred positions every week. It is a tough task alone, but given the company's HR department...

28 Nov 2012

Fujifilm strategy

Case study - 3 pages - Business strategy

Fujifilm is more of an elephant than a lion. It is a huge company, but it is not very aggressive. Instead the organizational culture is more passive. It can be stated here that winners firms lead other firms and do not follow them. Unfortunately, Fujifilm falls in the second category. Needless to...

28 Nov 2012

Combating employee turnover

Case study - 2 pages - Business strategy

A study done on employee turnover describes employee turnover as a gradual process. There are several factors that lead to employee turnover such as Job Characteristics, On-boarding, Relationship, Work Environment and Individual Differences. Once a person is exposed to turnover factors, he looks...

28 Nov 2012

Capital asset pricing model

Case study - 2 pages - Business strategy

Capital Asset Pricing Model is a tool to calculate the required rate of return for a security. It takes into account the return that an investor can earn on risk free security (usually government T-Bills), risk premium (difference between the return on risk free investment and return on...

27 Nov 2012

America Movil - Strategic management

Case study - 8 pages - Business strategy

America Movil was established in September 2000 in a spin-off from Telmex and Telcel, the leading provider of telecommunications services in Mexico. The spin-off was implemented using a procedure under the Mexican General Corporations Law (Ley General de Sociedades Mercantiles) called "escisión"....

27 Nov 2012

Kompan: Supply chain

Case study - 5 pages - Business strategy

Now Kompan has a flexible production platform - modular product architecture, which is suitable for a large number of product variations . It enables the mixing of different components and creating different end-products, making the customization easier. A great advantage of...

25 Nov 2012

Case study: Digital cameras and the run for the pixel count

Case study - 2 pages - Business strategy

Question: What do you suggest digital manufacturers do to reduce the current perception paradox that increased pixel numbers means better pictured quality? Please use the perception process to substantiate your answer. Answer: By the invention of digital sensors technology, digital...

23 Nov 2012

The product life cycle

Case study - 4 pages - Business strategy

The Product Life Cycle is a cycle in which every product goes through at different rates over a period of time. I believe that this theory is still relevant today as it helps the business to make key decisions based on where each product is on the stages of the life cycle. The concept of...

22 Nov 2012

The implementation of CRM systems in banks: The case of Caisse d'Epargne

Case study - 8 pages - Business strategy

Since a few years, many banks have adopted strategies of Customer Relationship Management. CRM can be defined as an approach based on new communication and information technologies, in order to identify the customers' needs and expectations to provide them with adapted products and services. One...

22 Nov 2012

Airbus and Boeing: A real life duopoly

Case study - 9 pages - Business strategy

Another Nose in the Trough and Plane Poker were two articles on the air craft industry which were published by The Economist in late 2010. While these two articles might have been published in different issues of the famed magazine, when we consider the aircraft industry it is simply inevitable...

21 Nov 2012

Corruption in business

Case study - 8 pages - Business strategy

Everybody has already heard about bribing system in business. This form of corruption appeared in Ancient Greece when it was time to vote. But far more than just bribes, corruption is one of the biggest problems in business nowadays. Indeed, this scourge can affect politics, administrations,...

16 Nov 2012

Sector analysis

Case study - 3 pages - Business strategy

It has become extremely important for corporations and managers to continuously innovate and think new ways of churning more money. If a firm or a manager fails to innovate and does not come up with new ways of profit extracting, the ideas will eventually become obsolete and the business will...

15 Nov 2012

Case study: Vestas vs. Gamesa

Case study - 7 pages - Business strategy

Interpretation: In order to benchmark Vestas and Gamesa the report starts with a brief description of the companies' business model and value proposition. In addition, the 2 companies are compared form a financial point of view by analysing strategies, productivity, profit, risk, but also based...

22 Oct 2012

Although the basic accounting concepts define the assumptions underlying the preparation of financial statements and the process of preparation in the UK is well regulated, this does not entirely eliminate the need for judgements/estimations to be made by

Essay - 8 pages - Business strategy

The general purpose of financial reporting is to present information about specific company to investors or shareholders but also creditors, employees and tax authorities as well as the general public. The information is than to be used for decision making as well as planning in case of the...

22 Oct 2012

Assess the effects that corruption may have on economic development. How do you reconcile the anecdotal evidence with the theoretical ideas?

Essay - 5 pages - Business strategy

Corruption is the abuse of public trust for private gain. This definition is rather universal and many argue that it is vague and that there is variety of corruption, one being corruption under economic sense. Corruption is an ancient phenomenon which is very hard to suspect and even harder to...

12 Oct 2012

University of Chicago Booth MBA Marketing Plan, 2011

Case study - 20 pages - Business strategy

Objectives The objective of this report is to convey an updated marketing strategy for the University of Chicago MBA program in the Booth School of Business based upon the analysis of the current academic environment and the university's position within that environment. Goals The...

11 Oct 2012

Trends in the luxury market in China

Case study - 17 pages - Business strategy

Mandeville describes luxury everything beyond the bare necessities. The luxury covers everything that is deemed superfluous and unnecessary. But the usual sense means the splendor and sophistication in the way of life (tableware, toilet elegant, sumptuous decor). We can acquire luxury by large...

01 Oct 2012

Case of Renault group

Case study - 23 pages - Business strategy

Renault Group is a French car manufacturer, closely related to the Japanese automaker Nissan since 1999. This group has factories and subsidiaries around the world. It is founded by brothers Louis, Marcel and Fernand Renault in 1898 and stands fast by his innovations. Renault's mission is to...

28 Sep 2012

SpnKiX: Case study

Case study - 11 pages - Business strategy

SpnKiX was founded by Peter Treadway, who received his undergraduate degree in Industrial Design from the Rhode Island School of Design and his Masters from Art Center College of Design in Industrial Design with a focus in Transportation. After having raised their funding through kickstarter.com,...