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Case studies in business strategy 451 to 480

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13 Dec 2010
doc

IKEA: Company case study

Case study - 4 pages - Business strategy

Ingvar Kamprad, the founder of IKEA, began to show his entrepreneurial abilities at an early age. When he was a young boy, he would buy matches in bulk and then individually sell them to his neighbors in Agunnaryd for a profit. He then began selling fish, seeds, Christmas...

13 Dec 2010
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Restructuring at Delphi Corporation: A Case Study

Case study - 4 pages - Business strategy

Since the 1999 spin-off from General Motors, Delphi Corporation has faced some severe challenges. A combination of increased commodity prices, increasing OPED liabilities, uncompetitive labor costs, and loss of market share from the US automakers, has led them to become the largest...

13 Dec 2010
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Strategy of Air France: Analysis and recommendations (2009)

Case study - 38 pages - Business strategy

Born on August 30, 1933 by the consolidation of major French airlines ‘Societe Generale Air Transport,' Air Union, the International Company for Air Navigation, Air East and ‘Compagnie Generale Aeropostale', Air France formed the largest French airline company. In...

12 Dec 2010
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Analysis of supply and environment for Renault

Case study - 8 pages - Business strategy

The Renault Automotive Group has more than 350 industrial and commercial sites in over 40 countries and 131,879 employees. In 2004, the Group achieved a turnover of 40.7 billion Euros, up 8.4%. The strategy of profitable growth is built on three pillars: competitiveness, innovation and...

12 Dec 2010
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The Google case: Who can dethrone this leader of the industry?

Case study - 17 pages - Business strategy

We begin by studying the situation of the e-services in Google and a thorough analysis of its business model to explain its success. Secondly, we examine the leading position of Google, particularly by analyzing the strategic map of this industry, to examine the limits of this leadership with...

12 Dec 2010
pdf

Feasibility study of the Primark company in the French market

Case study - 10 pages - Business strategy

Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....

09 Dec 2010
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LEGOLAND - Analysis of the toy industry

Case study - 14 pages - Business strategy

Before conducting an in-depth analysis of the toy industry, we will deliver a brief presentation of Lego, which is the core of the subject. Lego is a Danish company, which was founded in 1934, by Ole Kirk Christiansen. The core activity of Lego is the conception and manufacture of educational...

09 Dec 2010
doc

China analysis: Marks & Spencer

Case study - 10 pages - Business strategy

China being a highly appreciated country for its power in the global market and its rapid growth, enterprises are keen to invest in it in order to remain competitive. In recent years, China has evolved and developed rapidly in many areas. For this reason, many companies such as Carrefour, a...

02 Dec 2010
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Negotiation in Germany

Case study - 3 pages - Business strategy

The Germans are good businessmen and known to be very organized. They aim to be perfectionists, are ambitious and competitive. They have a great understanding of power and know how to use it in negotiations. The German approach to negotiation is slow, logical and analytical. They...

01 Dec 2010
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Strategic Analysis and Financial Results of Group TNT

Case study - 4 pages - Business strategy

TNT provides businesses and consumers a wide range of differentiated services in two sectors. First, the company offers its services in the area of mail through its TNT Post Company. The group also offers its services in the field of express delivery of parcels and documents via TNT Express....

30 Nov 2010
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Strategy adopted by Hermes

Case study - 2 pages - Business strategy

An international player in the luxury sector, Hermes has stuck to its name since its start in 1837. The strong identity of Hermes gives this unique brand recognition for world reference. It is clear that the branding used by Hermes is for a range of products. Indeed, Hermes offers unique...

30 Nov 2010
doc

Privatization in Russia

Case study - 5 pages - Business strategy

Privatization is at the heart of structural reforms for the primary purpose of changing the structures of corporate governance in order to get them to behave efficiently and ensure their future on a long-term competitive basis [1] . Privatization in Russia was taken...

30 Nov 2010
doc

To do business in Russia

Case study - 5 pages - Business strategy

Business in Russia is organized by the clan system. This means that the Russian contractor engaged in this activity in Russia, is required to follow the moral standards (be responsible, honest, keep his word etc; this includes customer/supplier relationships) with his partners in the business,...

30 Nov 2010
doc

The Uppsala model: E-business and strategies of internationalization of the firms

Case study - 8 pages - Business strategy

Electronic commerce is something new that substantially disrupts the process of the internationalization of enterprises. Today, the Internet is an integrated market of nearly 100 million consumers who can act, interact, and consume. Therefore, this phenomenon places the consumer at the heart of...

24 Nov 2010
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Risk management in the supply chain

Case study - 3 pages - Business strategy

Risk management has become a strategic issue for companies since the early 90s. Risk management involves being able to control risks, or at least prevent them. The main objectives behind this process are: increasing the competitiveness of a company, and reducing the company's...

24 Nov 2010
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Strategic study of Thomson

Case study - 5 pages - Business strategy

1)Historical background The company of Thomson was created in 1883 thanks to an alliance between Elihu Thomson and Edwin Houston. They got together to form a powerful company based in the United States. Over the years, the company has experienced several mergers and acquisitions...

23 Nov 2010
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Case study Renault Nissan - published: 23/11/2010

Case study - 20 pages - Business strategy

This study will consist of three parts: The theoretical part will include the reasons why companies decide to merge. The second part briefly presents Renault (in its current context) and its alliance with Nissan. Finally, the third part may respond to questions from the study: Is the development...

23 Nov 2010
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Analysis of Brand Building by Dove

Case study - 7 pages - Business strategy

The choice of the slogan on the Dove campaign, "For every beauty", is an original and relevant one. The advertisement itself is original and appeals to common women. Its goal is to not only convince potential customers, but also to develop some trust between the brand and its target. ...

23 Nov 2010
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International strategy of the Chinese manufacturer of Lenovo computers

Case study - 4 pages - Business strategy

Using the concept of diamond model, we can define the national advantages that Lenovo drew from its presence in China as follows: Specific conditions After a long isolation, the whole nation seemed to want to show the world its ability to adapt and prosper in the global economy....

23 Nov 2010
doc

Fuji film: Analysis and strategy

Case study - 16 pages - Business strategy

Fujifilm I & I (Imaging & Information) is an international Japanese company, established in 1934, which manufactures films and cameras. In a recent survey published in a Japanese business daily, the company was ranked the first in Japan. The group has leading technology, which...

23 Nov 2010
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Coca Cola vs. Pepsi: Analysis and Comparison of Strategies (2008)

Case study - 12 pages - Business strategy

In the course of making a suitable strategy, we had to make a strategic analysis of both the companies. We chose a recurring theme that may seem that it concerns us directly, the cola market.It seemed interesting to take the two protagonists of the cola market, two companies with very different...

23 Nov 2010
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Internationalization Strategies of Wal-Mart and Tesco

Case study - 11 pages - Business strategy

We will look at the strategies implemented by the companies Wal-Mart and Tesco, in order to internationalize their brand. To analyze the strategies, we will look at the various markets chosen abroad, the processes, the rate/rhythm and the speed of establishment of these two firms internationally,...

23 Nov 2010
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The evolution and expansion of nestle - published: 23/11/2010

Case study - 8 pages - Business strategy

In 1866, the Swiss chemist Henri Nestle invented powdered milk for feeding newborns, who could not be nursed by their mothers. He sold his formula in 1867, thus laying the groundwork for the start of a major company called Nestle. Over time, the company has diversified its range of products,...

23 Nov 2010
doc

Air France: The group and its strategy

Case study - 4 pages - Business strategy

“I do not want to discourage you from investing in the airlines one day - quite the contrary - but it is true that when prosperous margins remain low, the average net result of our industry generally does not rise more than that of a 2% turnover.” Jean Cyril Spinetta,...

22 Nov 2010
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Intel corporation in China and contribution of social sciences in the adaptation of the sale of Intel products abroad

Case study - 3 pages - Business strategy

Intel Corporation is a US research center and an industrial manufacturer of integrated circuits. The group was founded in 1968 by Gordon Moore, Robert Noyce, and Andrew Grove, three PhDs in physics and chemistry, and specialists in digital electronics. Intel is short for Integrated Electronics....

22 Nov 2010
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Sydney Finkelstein - Why smart executives fail

Case study - 5 pages - Business strategy

‘Big Bosses se Plant' is a Spanish translation of the best seller ‘Why Smart Executives Fail'(2003). The original version has been authored by Sydney Finkelstein. Sydney Finkelstein is a graduate in Management from the University of Columbia. He has received degrees in Industrial...

22 Nov 2010
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Strategy case study: Electrolux

Case study - 3 pages - Business strategy

Strategy is an allocation of resources, which the organization engages in the long term, by setting its parameter of activity with the aim of responding to stakeholder expectations, and achieving a competitive advantage. In the case of Electrolux, we have established a strategic intent aimed at...

22 Nov 2010
doc

Company strategy of Trophy Radiology

Case study - 5 pages - Business strategy

This company has specialized in radiology since 1946. They manufacture and distribute Medical and Dental Radiology materials. Michel Vannoye took over the company in 1980 and the company has grown rapidly and continuously since then. It operates on two SBAs i.e. medical activities (including...

22 Nov 2010
doc

Creation of EasyLoc

Case study - 5 pages - Business strategy

Easyloc was conceived with the aim of providing different categories of people the freedom to travel abroad without facing the difficulty of finding housing for periods of unspecified duration. This helps facilitate travel abroad through a special relationship with the agency that ensures the...

22 Nov 2010
doc

A guide for negotiation in Denmark

Case study - 5 pages - Business strategy

Introduction A negotiation could fail due to the cultural differences between the negotiators, this is an important factor to take into account when you are negotiating in a foreign country. To illustrate this theory, in this paper, we will examine the cultural habits of...