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Case studies in business strategy 421 to 450

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10 Jan 2011
doc

Google's strategy - published: 10/01/2011

Case study - 5 pages - Business strategy

Google occupies the lead with 68% of traffic generated in the world, followed distantly by Yahoo at 16% and MSN Live at 8% (the search engine of Microsoft's MSN portal). According to Jeff Weiner, Yahoo's vice president (who is in charge of research and industry...

10 Jan 2011
doc

The marketing mantra behind Coca- Cola's success

Case study - 14 pages - Business strategy

It is essential for a company to anticipate the reaction of its competitor before making a strategic decision. A strategy can be deemed effective based on the reaction it generates from the competitor. The essence of strategic thinking involves anticipating every move of the adversary, like in a...

10 Jan 2011
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Apple's marketing strategy

Case study - 4 pages - Business strategy

For a long time, the products from Apple were not highlighted in advertisements in France. Launching its new product, the MacBook Air, enabled the brand to connect to the people in France again. Billed as the world's thinnest computer, the MacBook Air has helped Apple in rebuilding its brand...

10 Jan 2011
doc

Strategy of the IKEA group

Case study - 27 pages - Business strategy

Ingvar Kamprad, a young Swede, finished his studies in 1943. He quickly established a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...

03 Jan 2011
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Case study of Unilever and Dove brands

Case study - 12 pages - Business strategy

In the consumer society in which we live today it is virtually impossible not to know the brand Dove. Indeed, men and women, of all ages more or less visualize this brand of body care. This brand is one of the largest producers of consumer goods in the world for the Unilever Group. ...

03 Jan 2011
doc

The position of Perrier in the soft drinks market (2007)

Case study - 5 pages - Business strategy

Introduction In 1898 a natural spring was discovered in the Gard department in France. This water is naturally carbonated and was quickly used by the by Perrier Group in 1906. Over the years, this drink has become a commonly consumed beverage in the market for soft drinks which is...

03 Jan 2011
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Strategy analysis of Henkel and L'Oreal

Case study - 25 pages - Business strategy

In this study we chose to concentrate on the cosmetics market. Why? It is a market that reaches to us all, with a more enunciated attraction for some people. In fact, the cosmetics market covers a wide range of products related to health and beauty like hair care, skin care, fragrance, makeup,...

03 Jan 2011
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Critical analysis: Apple's publicity for iPod and iTunes

Case study - 4 pages - Business strategy

The iPod has the capability to store a large amount of music files that it can play with an excellent sound quality (in MP3 format). It satisfies people's demand for downloading music over the Internet and transferring to a product type "player" so that they can listen to it anywhere anytime....

31 Dec 2010
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Study of the various strategies of Air France and Easy Jet

Case study - 8 pages - Business strategy

Our study will focus on the analysis of two airlines pursuing two strategies: Airfrance with a differentiation strategy, and Easyjet with a strategy of cost leadership. The airline industry is a highly competitive sector, particularly since the advent of Ryanair inspired by a low-cost model in...

31 Dec 2010
doc

A monograph of the Ryanair business

Case study - 5 pages - Business strategy

Ryanair, like all low-cost airlines, has chosen to differentiate itself with its price strategy. This strategy has an overarching objective, which is the minimization of total costs. To remain competitive, Ryanair carries out a continuous level of direct production costs, but also at the cost of...

31 Dec 2010
doc

Marketing strategy of the iTunes Music Store

Case study - 4 pages - Business strategy

The iTunes Store is an intuitive and user friendly solution for mobile phone users. It is characterized by its ease of installation, which is convenient even for non techies. The proposed offer by the iTunes Store is a large and diverse catalog of more than 8 million tracks in early 2009...

31 Dec 2010
doc

Launching of the 'low-cost' car Nano by the Indian giant Tata

Case study - 3 pages - Business strategy

The Tata Group is a powerful diversified Indian industrial conglomerate, which is worth over 28 billion dollars. Tata Motors, the automobile division of Tata introduced its new model in early January: an electric car which is priced at $2,500 or about 1,700 Euros. Tata Motors is...

31 Dec 2010
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Case study: Heineken (2005)

Case study - 6 pages - Business strategy

Beer is an alcoholic beverage made from malt, hops, yeast and water. The product is highly consumed across Europe, except France, where the product lags in comparison with wine. Three major groups that share the majority of the French market are Heineken, Inbev and Kronenbourg. The French sector...

31 Dec 2010
doc

The tourism sector in Morocco

Case study - 8 pages - Business strategy

Tourism is the act of traveling for pleasure and recreation, to a place other than where a person usually lives. According to the definition by World Tourism "anyone who spends over 24 hours in a country other than the one he or she usually lives is considered as a tourist ". ...

31 Dec 2010
doc

Cosmetic strategy for the European market

Case study - 8 pages - Business strategy

The Europeans are big consumers of cosmetics and they are concerned about their well being and appearance. The cult of beauty is a part of European culture. In this document, the differences in cosmetic spa and the strategy of creating cosmetics Cinq Mondes will be discussed. This...

31 Dec 2010
doc

Case study: Zara

Case study - 5 pages - Business strategy

Created in 1975, Zara is now the third largest company in the world of ready-to-wear garments. The idea of the Spanish designer, Amancio Ortega, was to sell designs copied from luxury clothes at half the price. The latter is now a billionaire and the head of the holding company...

31 Dec 2010
doc

Strategy of penetration of a Chinese company on the African continent

Case study - 8 pages - Business strategy

This report is about the relationship between China and Africa. It seems obvious that this report will deal with the strategy of penetration of the Chinese company on the African continent. Why is this Chinese company interested in African markets, and the factors that encourage motivation in...

31 Dec 2010
doc

Strategies of Ford

Case study - 5 pages - Business strategy

Introduction: Overall strategy: This involves the segmentation of production units by a firm outside its territory in areas that are favorable (labor, implementation cost, tax etc.) Automobile market: The automobile market is accountable for the birth and evolution of the...

31 Dec 2010
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Case study: EasyCruise

Case study - 21 pages - Business strategy

The Easy group began in November 1995, when Stelios Haji-Ioannou (the serial entrepreneur as he likes to call himself) decided to create (he is the son of a Greek shipping magnate) an airline based on low prices through massive reductions in costs (small airports, hotlines, e-tickets, no...

31 Dec 2010
doc

Adapting Planet Reebok advertisements to suit Europe (2006)

Case study - 5 pages - Business strategy

Contextualizing The sports brand Reebok operates in a highly competitive market. Although the number of competitors is limited (Nike, Adidas and s few other national brands), the battle rages on, especially in terms of marketing communication. Each brand is vying to get the...

31 Dec 2010
doc

Exporting Mandrin beer to Canada

Case study - 5 pages - Business strategy

For this export project, we chose a product from the Grenoble region: Mandrin beer. Mandrin beer is a Limited Liability Company (LLC) that is based in Isère and whose specialty is manufacturing beer - nut, fir and blonde. This young company is growing in this region and exporting...

31 Dec 2010
doc

De Beers: A Study of Strategic Marketing

Case study - 8 pages - Business strategy

The diamond industry has built its enduring benefit by being present in major countries worldwide with a homogeneous offer. In global industries, competition in a country depends on the competition taking place in another country; the competitive advantages are transferable from one country to...

31 Dec 2010
doc

The Lacoste group

Case study - 5 pages - Business strategy

Born in 1930, Lacoste, the famous crocodile brand, continues to conquer new market shares. Its founder, Rene Lacoste followed the development of the enterprise step by step, from the mere creation of a shirt of stitched mesh that became famous, to the mass production of a range of sportswear...

31 Dec 2010
doc

Marketing study of an airline company (Southwest Airlines)

Case study - 1 pages - Business strategy

The Southwest Airlines was created on June 18, 1971 and today, has over 31,000 employees who operate 3,000 flights per day. At the end of 2003, the company recorded its 31st year of profitability. In 1989, it reached the status of a major rating company when it exceeded the...

30 Dec 2010
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The creation of Limited Liability Companies (LLC) in United States

Case study - 2 pages - Business strategy

'The General Partnership' is an oral or written contract between two individuals or partners who are in collaboration with for a particular case. There are no legal formalities involved. By signing this contract, the partners assume personal responsibility in case things go wrong. They...

30 Dec 2010
doc

New development strategies for companies

Case study - 8 pages - Business strategy

The world of companies changed radically during the year 1990. Their role in the national and international governorship took more importance vis-a-vis the deregulation and with the reduction in the intervention of the State in the market. The direct overseas investments became key instruments...

18 Dec 2010
doc

Manufacture and strategic interest of Airbus A-400M

Case study - 8 pages - Business strategy

Airbus A400M is a general-purpose military strategic transport aircraft which will enter into service in 2012. It is intended to replace Lockheed C-130 Hercules and Transall C-160, brought into service in 1956 and 1967 repectively, by doubling the load and the volume capacity of these planes....

13 Dec 2010
doc

IKEA: Company case study

Case study - 4 pages - Business strategy

Ingvar Kamprad, the founder of IKEA, began to show his entrepreneurial abilities at an early age. When he was a young boy, he would buy matches in bulk and then individually sell them to his neighbors in Agunnaryd for a profit. He then began selling fish, seeds, Christmas...

13 Dec 2010
doc

Restructuring at Delphi Corporation: A Case Study

Case study - 4 pages - Business strategy

Since the 1999 spin-off from General Motors, Delphi Corporation has faced some severe challenges. A combination of increased commodity prices, increasing OPED liabilities, uncompetitive labor costs, and loss of market share from the US automakers, has led them to become the largest...

13 Dec 2010
doc

Strategy of Air France: Analysis and recommendations (2009)

Case study - 38 pages - Business strategy

Born on August 30, 1933 by the consolidation of major French airlines ‘Societe Generale Air Transport,' Air Union, the International Company for Air Navigation, Air East and ‘Compagnie Generale Aeropostale', Air France formed the largest French airline company. In...