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Case studies in business strategy 541 to 570

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22 Nov 2010
doc

Study of the international strategy of Nestlé

Case study - 5 pages - Business strategy

Today, consumers attach more importance to the quality of food they buy. Nestlé is one of those brands that have managed to gain the trust of consumers worldwide. How has this Swiss company from managed to enter the international market and succeed? What strategies did it adopt? I -...

11 Nov 2010
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Apple Inc. : Case Study with recommendations

Case study - 4 pages - Business strategy

Apple had been a very successful company since its foundation in 1976. It has been a leader in the computer and mobile technologies field since its first release of the Apple- I to the most recent revolutionary product, the iPad. Through its core competencies innovative design, advanced...

14 Oct 2010
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Case study: Whole Foods Market

Case study - 6 pages - Business strategy

Founded in 1980 in Austin Texas, Whole Foods is a supermarket focused in health, natural and organic products all across the United States. First consolidated as a small local store with 19 workers, presently Whole Foods has outlets in 36 states in the US and other countries such as Canada and...

08 Oct 2010
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The risk management system of the Coca Cola company

Case study - 10 pages - Business strategy

This file is about a company chosen by students who are required to focus on the Risk Management System of this firm. This file is divided into five parts, which are: the Abstract, the Executive Summary, the Background Company presentation, the Risk Management Program and finally, the Risk...

08 Oct 2010
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L'Oreal: Research & development strategy

Case study - 8 pages - Business strategy

L'Oreal is a well-known firm for its strategy focused on organic growth. The group has concentrated its efforts for a long while on the development of its own brands by undertaking a few targeted acquisitions. To acquire new competences, a large confidence is granted to the R&D centres present in...

29 Sep 2010
pdf

General Motors: Strategic Management

Case study - 19 pages - Business strategy

General Motors is a 100 year-old company which has built a big holding that owns many different car manufacturing brands distributed all around the world. During this century, GM has become the biggest car manufacturer in the world, with a turnover of more than a hundred billion sales in cars and...

29 Sep 2010
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Introduction of the " Company ' L ' Occitane en Provence " on the U.S. market (2008-2009)

Case study - 18 pages - Business strategy

Beauty and skin care products in the American market represent a huge market where the competition is very strong and dominated by multinational leadership groups. But we can find niche segments in this market and it's an opportunity for small and medium sized French companies. Indeed, the...

29 Sep 2010
doc

The key success factors for "Overnite Express" company.

Case study - 5 pages - Business strategy

Entrepreneurship is a mindset or a way of thinking that is opportunity-focused, innovative, and growth-oriented. We will examine some key success factors required to start a company and how these can be linked to Overnite Express company. Rob Ukropina learned a good deal about entrepreneurship...

29 Sep 2010
pdf

What are the impacts of advanced supplier quality assurance implementation on automotive lighting overall business performance?

Case study - 28 pages - Business strategy

Innovative company of automotive lighting industry, automotive lighting (AL), daily develops strategies which play a leading role in insuring its competitiveness. For this reason, AL's purchasing division targets to reach Purchasing Excellence. To assure this target, AL's purchasing...

29 Sep 2010
doc

Ryanair, a European pioneer of low-cost airline

Case study - 14 pages - Business strategy

Ryanair was founded in 1985 by the Ryan family. At inception, the airline was a full-service conventional airline, with two classes of seating intended to provide scheduled passenger airline services between Ireland and the United Kingdom. However, over the years, the airline has changed...

29 Sep 2010
doc

The company Renault and the consideration of environmental issues in its production

Case study - 39 pages - Business strategy

Renault was founded by Louis Renault and his brothers in 1898. It is a familial and traditional company that made a name for itself through the years, different periods and centuries. Indeed, Renault's group went thought two wars and an economic crisis, and by always adapting its strategy and its...

29 Sep 2010
doc

Creatinga strong brand - example of Green Home

Case study - 6 pages - Business strategy

Green Home is a Swedish company created in 2001, it specializes in Kit houses, more precisely the mission of the company is to create and build ecological houses. The brand makes an authentic connection between its 'green' products and its sustainable business practices and policies. The...

29 Sep 2010
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The strategy of the "Panera Bread" bakery-cafe

Case study - 12 pages - Business strategy

Established in 2007, Panera Bread is a Bakery-cafés born from "Saint Louis Bread Company". This firm has quickly succeeded to become one of the leaders of the US fast-casual restaurant sector. In an industry characterized by aggressive competition, Panera Bread has adopted a competitive strategy...

29 Sep 2010
doc

The strategy of the 'Ryanair', the pioneer of low cost airlines (2007)

Case study - 15 pages - Business strategy

In 2006-2007, Ryanair has become the world's most profitable airline on the basis of its operating and net profit margins and on a per-airplane and per-passenger basis. Indeed, the profits expected for the first half of fiscal 2007 were 329 million euros, which is a record for the Irish...

29 Sep 2010
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Fortune Garments - Strategic analysis of the enterprise

Case study - 11 pages - Business strategy

In the beginning, Fortune Garment was an innovative and efficient company. Its high quality standards were appreciated worldwide. The development rapidly led to expansion. The group grew in size and popularity. Extending to over 17 countries, arming itself at about 3000 suppliers, the group...

29 Sep 2010
pdf

Comparative analysis of the strategies of implantation and expansion of Danone and Nestle (food and beverage industry) on the Chinese market

Case study - 9 pages - Business strategy

The two firms, Danone and Nestle are on the same segments of the food and beverage industry, they both produce dairy products, bottled water and biscuits. They also cracked the Chinese market at the same time in 1996 but not through the same market segment, which forced Danone to reconsider its...

29 Sep 2010
doc

The CRM strategy of McDonald's

Case study - 5 pages - Business strategy

Among the fast food chains across the world, McDonald's is quite popular . Started in the early 1950s, the chain has grown regularly until the late 1980s with more than 5200 restaurants in the United States. At present, there are more than 30 000 restaurants located in about 110 countries....

29 Sep 2010
doc

Local vs Global

Case study - 15 pages - Business strategy

Companies are confronted by two types of pressure: the global efficiency and achievement of a local sensitization facing the different national markets. The pressures linked to the efficiency and which incite to the coordination and global integration of activities can be grouped together in four...

29 Sep 2010
doc

An analysis on Disney

Case study - 4 pages - Business strategy

Disney Corporation was founded 87 years ago. It is an international company specialized in entertainment and media. Today, Disney is the biggest company in the world in this field. It is involved in the entertainment, media, tourism, and leisure fields. It also contributes in the distribution of...

29 Sep 2010
doc

Boeing vs. Airbus

Case study - 3 pages - Business strategy

The aircraft industry consists in the building and the manufacture of aircrafts according to several standards and rules from government bodies. There are two types of aviation: the military and the civil. There is a high level of competitiveness because only two builders, Boeing and Airbus, have...

29 Sep 2010
doc

Strategic analysis of Ferrero

Case study - 7 pages - Business strategy

Chocolate confectionery accounts for 58% of the market value of French confectionery. It reaches a value of 2, 26 billion. Ferrero has a large market share of the chocolate confectionery market; approximately 22 % by value; but it does not dominate that market as much as it dominates the market...

29 Sep 2010
doc

Panera bread company

Case study - 8 pages - Business strategy

Founded by Louis Kane and Ron Shaich in 1981, Au Bon Pain Company was the forefather of Panera Bread. After many years of success in St Louis, Missouri, the Company grew up fast and now Panera Bread Company represents 1,027 units in 36 states and is one of the dominant restaurant operators in the...

29 Sep 2010
doc

SWOT Analysis - Nespresso

Case study - 5 pages - Business strategy

We would like to think that the customer of Nespresso looks like 'a perfume addict' who does not really care about the quality of coffee. He attaches more importance to the packaging and the purchasing atmosphere than the contents themselves. Two of the three key points of the Nespresso...

29 Sep 2010
doc

TomTom N.V in the industry of the PND (Personal Navigation Devices)

Case study - 27 pages - Business strategy

The Global Positioning System (GPS) is a U.S. space-based global navigation satellite system. It provides reliable positioning, navigation, and timing services to worldwide users on a continuous basis in all weather, day and night, anywhere on, or near the Earth. GPS is made up of three parts:...

29 Sep 2010
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Strategic Analysis of the brand of liquor Pernod Ricard

Case study - 12 pages - Business strategy

Pernod-Ricard is a French company which produces alcoholic beverages. It was established in 1975 with the merger of two French anise-based spirit producers namely Pernod and Ricard. During the initial years, the company's strategy was to strengthen its global position by building a strong...

29 Sep 2010
pdf

Food Processing: Frozen ready meals - The Marie Case

Case study - 24 pages - Business strategy

Marie is a food processing company that specializes in fresh ready meals and frozen ready meals. Marie manufactures and commercializes products with the brands Marie, Bocuse, Luang (exotic meals), Weight Watchers (light meals) and also the Uniq group which is a major player of the food...

29 Sep 2010
pdf

Competitive Environment Analysis : Haagen- Dazs

Case study - 24 pages - Business strategy

Since it was created in the early 1920s, Häagen-Dazs has become a strong and powerful brand, and is well established in the ice cream market. The company has made quality and originality its motto. Its philosophy is also based on the same principles: 'Find the purest and the finest...

29 Sep 2010
doc

Beneteau, an international market leader

Case study - 39 pages - Business strategy

Beneteau, the giant in the nautical industry, was founded by Benjamin Beneteau in 1884, with the creation of a familial shipyard. After the long wars period, the apparition of the polyester had cost the yard to develop itself considerably, by starting a mass production. Thus, Beneteau has really...

29 Sep 2010
doc

Internationalization process: Michelin

Case study - 8 pages - Business strategy

The Michelin Company was founded in 1889 in Clermont-Ferrand (France) by Edouard Michelin. Initially, Michelin employed 52 persons in a plant spread over 32 acres. Edouard Michelin benefited of his brother's (André Michelin) support. The two brothers were complementary: André was an innovator,...

29 Sep 2010
doc

Air France and KLM, Case study

Case study - 3 pages - Business strategy

To be competitive in the airline industry, companies need to be in control of cost control and management. Companies need to reduce their exposition to risk (fuel management) and control the efficiency of each type of plane they operate. As the industry requires high fixed costs, companies have...