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Case studies in business strategy 571 to 600

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29 Sep 2010
doc

Company Overview: Leroy Merlin DIY

Case study - 18 pages - Business strategy

Leroy Merlin sells “do-it-yourself products” in 13 different domains including painting, sanitary equipment, gardening, etc. The Leroy Merlin group is the sixth leading group in the world in this sector with an increase in turnover from 2654 million euros in 1998 to 4088 million euros...

29 Sep 2010
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Business strategy: How Dell Computer uses technology to gain competitive advantage and keep its leader position on the PC market ?

Case study - 22 pages - Business strategy

When Dell's CEO, Michael S. Dell and President, Kevin B. Rollins met in the fall of 2001, they were confident that the company was recovering from the global crash of personal computer (PC) sales. In fact, Dell is the master at selling PCs directly and bypassing middlemen and thus delivers...

29 Sep 2010
doc

Brand management - Land Rover North America

Case study - 12 pages - Business strategy

Range Rover of North America subsidiary opened its doors in 1987. In seven years, the firm had grown from a distributorship selling only one Land Rover model to a multi-product firm with three vehicles under the corporate brand. In 1992, the firm changed its name to Land Rover North America...

29 Sep 2010
doc

The Orange Development Strategy

Case study - 4 pages - Business strategy

The document gives insights into the history of the Orange Company, Orange's strategy, Presence of Orange in world and European markets and the impacts of the strategy adopted by Orange. Launched in April 1994, Orange was the fourth mobile phone operator on the British market. By the end...

26 Jul 2010
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Case study: Levis Strauss Signature

Case study - 4 pages - Business strategy

The denim apparel market since the year 1873 became a segment offering ideal conditions for the growth of Levis. The company derives maximum profit from its operations in the denim apparel segment. Based in San Francisco, the company employs 12,300 people and generates 64% of its net sales in the...

26 Jul 2010
doc

The cemetery for dogs

Case study - 4 pages - Business strategy

Mr. and Mrs. Levesque wanted to start their own business by opening a cemetery for dogs in the Lyon region. The idea came to the couple after the death of their dog. The pet cemetery which is the burial ground for dogs and cats has been landscaped by a landscape architect. In addition, Mr....

28 Jun 2010
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Analysis of organizational boundaries: A case study of the automotive industry

Case study - 7 pages - Business strategy

Until the sixties the French automotive industry was operation on the principle of industrial integration. Gradually, however the industry was be inclined to break this mode of operation in light of the transformation of the market and the pressure it brings with it. Automobile manufacturers...

28 Jun 2010
doc

Aquarium La Rochelle: Attracting Spanish customers to the aquarium

Case study - 4 pages - Business strategy

The Spanish population comprises only 0.4% of the clientele of the aquarium, yet studies of the House Commerce of La Rochelle recorded an increase in visitors in the region. The Spaniards were not moving to La Rochelle. Thus the commercial services offered by the Aquarium should draw clientele....

21 Jun 2010
doc

Operations improvement plan for Procter & Gamble (P&G)

Case study - 4 pages - Business strategy

Procter & Gamble (P & G) is the biggest producer of household products in the USA. The company was established in Cincinnati in 1837. After the WW2 the company began its expansion in Europe and then - to the rest of the world. The company has one of the largest and...

21 Jun 2010
doc

Ad review of the Bulgarian Flirt Vodka

Case study - 3 pages - Business strategy

FLIRT VODKA is probably the most famous vodka in Bulgaria. The drink is the unquestioned leader on the Bulgarian market. The main themes in the advertising campaign of the vodka are coquetry and flirt; growing fast into sexual intercourse. The ad suggests that flirt is an art....

18 Jun 2010
doc

The history of Apple

Case study - 10 pages - Business strategy

Steve Wozniak, the cofounder of Apple, invented the Apple 1, the first Apple Personal computer. To make it easier to use, the switches were replaced by a keyboard. He used a TV screen as a display, rather than a series of diodes. Only 200 units were created in 1976. The money earned from...

18 Jun 2010
doc

Michelin: Case study

Case study - 5 pages - Business strategy

Michelin designs, manufactures and sells tires for every type of vehicle. In addition to this, it also publishes maps and atlases, and has diversified into the production of GPS navigation instruments. Michelin stands out among its competitors by dint of its strong innovation policy, significant...

22 Jan 2010
doc

Lloyds TSB's mergers

Case study - 10 pages - Business strategy

Lloyds TSB Group is fourth biggest British clearing banks in the United Kingdom. It offers a broad variety of global banking and financial services. It has almost 3,000 branches throughout the United Kingdom, and its global business is conducted in 47 countries, with the United States, Canada,...

22 Jan 2010
doc

Entrepreneurship and innovation management: A case study of Apple

Case study - 9 pages - Business strategy

An individual's qualities as an entrepreneur are very important in the investigation of entrepreneurship since setting up a new firm is very much an individual decision. The entrepreneurial behavior to find a firm is triggered by the individuals' endowment, his social network, and the...

22 Jan 2010
doc

Unilever's strategy: Path to growth

Case study - 15 pages - Business strategy

A company that was founded in 1930 during the merger between Margarine Unie, a Dutch company and Lever Brothers, a British based soap and detergent company. Before the merger both the company were buying raw materials from same suppliers and similar distribution channels. Both the companies were...

22 Jan 2010
doc

Importance of quantitative research

Case study - 5 pages - Business strategy

Quantitative research is a technique for comparing relationship between time, weight, size and performance. The purpose of quantitative market research is to have an increased understanding of the product ‘First Fruit'. This research is numerically oriented and requires attention of...

09 Dec 2009
doc

Case study: Eastman Kodak

Case study - 14 pages - Business strategy

In its continuing thrust to foster long-term growth, development and success, Eastman Kodak Company is now faced with the dilemma to sustain in the mature and slow-growing silver-halide business. In addition, the company is contending with a legion of competitors to achieve and sustain a dominant...

30 Nov 2009
doc

Case study: How Virgin mobile successfully thwarted competition through innovative marketing

Case study - 4 pages - Business strategy

This paper focuses on operations of Virgin Mobile, USA. It would be helpful to see what strategies Virgin used by analyzing the competition, consumers and the company aka the three C's. Let us first look at the company itself. When consumers look at virgin, they are concentrated...

20 Nov 2009
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Case study: Britannia's strategic expansion into Argentina

Case study - 13 pages - Business strategy

Argentina holds a profitable market for BIL, not only to increase revenue, but also to tap the market, otherwise unexplored by the firm. Post the severe slump in 2002, the sector is prospering at a y-o-y rate of 15.8% (Ebscohost, 2009). In 2007, the industry recorded a growth of 14.7% against...

20 Nov 2009
doc

Case study: Marketing strategy of Air Arabia

Case study - 7 pages - Business strategy

When Air Arabia was launched a few years back, the main competitors in the airline industry in the region were Emirates Airlines, Etihad Airways and Gulf Air. Emirates Airlines had the biggest share in the market since it had already been established and was known for its high quality service....

01 Nov 2009
doc

K-Swiss Inc: Case study

Case study - 7 pages - Business strategy

The juggernauts of the sneaker industry go to great lengths to advertise their products to their loyal customers, but sometimes their marketing strategies overshadow the truth behind their products. Brands such as Nike, Reebok, and Adidas possibly garner the most consumers than any other shoe...

31 Oct 2009
doc

Case study: Restructuring Exide

Case study - 8 pages - Business strategy

Exide is one of the major manufacturer in automotive segments, it faced financial crisis in the 1990's. Exide was on the verge of losing its leading position to its competitors. Exide was divided on the basis of distinct product line. This in effect led to demotions amongst some...

27 Oct 2009
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Case study: Nokia

Case study - 5 pages - Business strategy

Nokia needs no introduction. Nokia, probably the largest manufacturer of cameras has held its leadership position in the cell phones industry as well. Nokia's constant innovation coupled with focus on user friendly technologies has helped secure leadership position in mobile communications....

27 Oct 2009
doc

Case study: British American tobacco company

Case study - 7 pages - Business strategy

Financial analysis usually deals with comparison of current year's performance with the previous year's performance. This is accomplished by mathematical tools known as ratios. British American Tobacco Company was formed as the result of a joint...

12 Oct 2009
doc

Starbucks - Going global fast: Case study

Case study - 4 pages - Business strategy

The international coffee market is a very competitive market. There are increasing numbers of competitors, such as full service restaurants and other coffee shops, entering the growing specialist coffee market in recent years. Starbucks must be aware of this strong competition all over the world...

17 Sep 2009
doc

An organization study at Kotak Mahindra Bank

Case study - 21 pages - Business strategy

Kotak Mahindra is a “20-year old new bank”. A part of the Kotak Mahindra Group that came into existence nearly 20 years ago and is one of India's leading financial institutions today enjoying the trust and confidence of over 5 lakh customers across the country. ...

17 Sep 2009
doc

A study on the Indian automobile industry in relation to Skoda

Case study - 25 pages - Business strategy

If the business is all about finding or creating a customer, Indian Inc started developing a nodding acquaintance with this idea only around the1990s. In the last five years though the learning process has accelerated as competition intensified and the customer started slipping away from the...

17 Sep 2009
doc

A study on H & R Johnson (India) Ltd (A member of Johnson ceramics international - UK)

Case study - 14 pages - Business strategy

The industry is de-licensed. It is classified as high priority for industrial use. Tableware and allied items namely, dinner sets, tea sets, cups and saucers, jars. etc. in stoneware, semi-vitreous ware and earthen ware are reserved for the SSI sector. State-of-the-art ceramic goods are being...

28 Aug 2009
doc

Brand identity mapping in India

Case study - 9 pages - Business strategy

When most people think about brand's identity, they usually think about the name, logo and the punch line. But identity consists of much more than that. It includes life style, symbols, colors, attitude, personality, visual style, brand voice and other mnemonic devices, characters, spokes people,...

28 Aug 2009
doc

The case of Libb Pharmaceuticals

Case study - 3 pages - Business strategy

Libb pharmaceuticals originated back to 1855 by developing an all-purpose skin ointment, which achieved large success. Libb spent a significant proportion of firm's profits to the development of new product lines and improvement of existing ones. And thus by 1900, Libb was manufacturing &...