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Case studies in business strategy 631 to 660

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20 Nov 2009
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Case study: Marketing strategy of Air Arabia

Case study - 7 pages - Business strategy

When Air Arabia was launched a few years back, the main competitors in the airline industry in the region were Emirates Airlines, Etihad Airways and Gulf Air. Emirates Airlines had the biggest share in the market since it had already been established and was known for its high quality service....

01 Nov 2009
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K-Swiss Inc: Case study

Case study - 7 pages - Business strategy

The juggernauts of the sneaker industry go to great lengths to advertise their products to their loyal customers, but sometimes their marketing strategies overshadow the truth behind their products. Brands such as Nike, Reebok, and Adidas possibly garner the most consumers than any other shoe...

31 Oct 2009
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Case study: Restructuring Exide

Case study - 8 pages - Business strategy

Exide is one of the major manufacturer in automotive segments, it faced financial crisis in the 1990's. Exide was on the verge of losing its leading position to its competitors. Exide was divided on the basis of distinct product line. This in effect led to demotions amongst some top managers....

27 Oct 2009
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Case study: Nokia

Case study - 5 pages - Business strategy

Nokia needs no introduction. Nokia, probably the largest manufacturer of cameras has held its leadership position in the cell phones industry as well. Nokia's constant innovation coupled with focus on user friendly technologies has helped secure leadership position in mobile communications....

27 Oct 2009
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Case study: British American tobacco company

Case study - 7 pages - Business strategy

Financial analysis usually deals with comparison of current year's performance with the previous year's performance. This is accomplished by mathematical tools known as ratios. British American Tobacco Company was formed as the result of a joint venture between Imperial Tobacco Company and...

12 Oct 2009
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Starbucks - Going global fast: Case study

Case study - 4 pages - Business strategy

The international coffee market is a very competitive market. There are increasing numbers of competitors, such as full service restaurants and other coffee shops, entering the growing specialist coffee market in recent years. Starbucks must be aware of this strong competition all over the world...

17 Sep 2009
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An organization study at Kotak Mahindra Bank

Case study - 21 pages - Business strategy

Kotak Mahindra is a “20-year old new bank”. A part of the Kotak Mahindra Group that came into existence nearly 20 years ago and is one of India's leading financial institutions today enjoying the trust and confidence of over 5 lakh customers across the country. Partnering them in...

17 Sep 2009
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A study on the Indian automobile industry in relation to Skoda

Case study - 25 pages - Business strategy

If the business is all about finding or creating a customer, Indian Inc started developing a nodding acquaintance with this idea only around the1990s. In the last five years though the learning process has accelerated as competition intensified and the customer started slipping away from the...

17 Sep 2009
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A study on H & R Johnson (India) Ltd (A member of Johnson ceramics international - UK)

Case study - 14 pages - Business strategy

The industry is de-licensed. It is classified as high priority for industrial use. Tableware and allied items namely, dinner sets, tea sets, cups and saucers, jars. etc. in stoneware, semi-vitreous ware and earthen ware are reserved for the SSI sector. State-of-the-art ceramic goods are being...

28 Aug 2009
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Brand identity mapping in India

Case study - 9 pages - Business strategy

When most people think about brand's identity, they usually think about the name, logo and the punch line. But identity consists of much more than that. It includes life style, symbols, colors, attitude, personality, visual style, brand voice and other mnemonic devices, characters, spokes people,...

28 Aug 2009
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The case of Libb Pharmaceuticals

Case study - 3 pages - Business strategy

Libb pharmaceuticals originated back to 1855 by developing an all-purpose skin ointment, which achieved large success. Libb spent a significant proportion of firm's profits to the development of new product lines and improvement of existing ones. And thus by 1900, Libb was manufacturing &...

28 Aug 2009
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Environmental scanning of insurance industry

Case study - 10 pages - Business strategy

India's insurance industry private and public, has it's roots in the 19th century. Under British rule many Insurers operated in India. In 1938 British passed Insurance Act, comprehensive insurance legislation, which remains the cornerstone of the insurance industry today. In 1956, Indian...

25 Aug 2009
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Reva: The Indian electric car

Case study - 22 pages - Business strategy

REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product, multi-division...

25 Aug 2009
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An overview of Kinetic Engineering Ltd & the Indian two wheeler industry

Case study - 28 pages - Business strategy

The Britannica Encyclopedia describes a motorcycle as a bicycle or tricycle propelled by an internal-combustion engine (or, less often, by an electric engine). The motors on mini bikes, scooters, and mopeds, or motorized velocipedes, are usually air-cooled and range from 25 to 250 cubic cm (1.5...

12 Aug 2009
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An overview of JetBlue Airways

Case study - 6 pages - Business strategy

JetBlue is quickly becoming one of the best examples of a succeeding business because of excellent costumer service. David Neeleman, pronounced (Nee - Le - Man), has been able to build one of the top grossing airlines in just 6 short years. This airline has been built around the idea that the...

07 Jul 2009
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Hewlett-Packard's strategic audit

Case study - 11 pages - Business strategy

This is a comprehensive business policy and strategic management case study that includes the company, Hewlett-Packard's (www.hp.com), fiscal year-end (October 2007) financial statements, competitor information and more. The case time setting is the year 2008. Recommend a three-year...

22 Jun 2009
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Export incentive in BHEL

Case study - 42 pages - Business strategy

Every country in the world is planning to achieve and increase its share in the world trade, particularly exports and is subsidizing its exports by some form of subsidy or the other. It may be Income Tax concession, sales/ purchase/ VAT refunds, bonus vouchers, dual rate of exchange, refund of...

18 Jun 2009
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A study on E-Commerce

Case study - 16 pages - Business strategy

E-business is what happens when you combine the broad reach of the Internet with vast resources of traditional information technology system. It uses the Web connect together customers, vendors, suppliers and employees in a way never before possible. They do business on the Web, and consequently...

04 Jun 2009
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Lockheed Martin Corporation: Strategic analysis

Case study - 23 pages - Business strategy

Lockheed Martin is a multinational aerospace manufacturer and advanced technology company formed in 1995. Company's headquarter is located in Maryland, and Robert J. Stevens is the current CEO and president of the firm (“Lockheed Martin,” 2009). Lockheed Martin's major operating units...

03 Jun 2009
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An analysis of the company ABC

Case study - 10 pages - Business strategy

ABC Company is one of the publicly listed companies that comprise the Dow Jones Composite, Dow Industrials, S&P 100, S&P 500 & S&P 1500 Super Comp. The company provides “various products, technologies, software, solutions, and services worldwide” (Yahoo Finance 2008). ABC Company...

17 May 2009
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The Thomas Cook case

Case study - 6 pages - Business strategy

Thomas Cook UK had transformed its business processes in order to improve the profitability and minimize losses. The Thomas Cook management team developed a program to reduce costs and improve the margins and integrate operations. Behind this real case, I will go deeply into the IT consulting...

17 May 2009
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The case of Google

Case study - 7 pages - Business strategy

Google Inc. is a company created on the 27th of September 1998 in the Silicon Valley by Larry Page and Sergey Brin. About 16,000 employees work for this company. Google's mission is “to organize the world's information and make it universally accessible and useful .” Currently, Google...

17 May 2009
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Can Tesco expand and succeed in North America?

Case study - 30 pages - Business strategy

In the first part of this report we evaluated Tesco's international expansion to date, taking their main global competitors into consideration. Results showed that Tesco has one main strategy that they use to approach international markets. Although, the company uses a different entry method and...

17 May 2009
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Thai Polyester Company: A case study

Case study - 11 pages - Business strategy

Chimie du Sud was considering the opportunity to get involved in a joint-venture with Yipsoon of Thailand for setting up of a polyester fiber plant in Thailand because its textile division is facing serious difficulties in Europe due to competition from Japan and the third world countries. Chimie...

14 May 2009
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Decisions of investments in the stock exchange - The case study of Burberry

Case study - 5 pages - Business strategy

Burberry was founded in 1856 in Basingstoke (England) by Thomas Burberry. So, investors can consider that the company has a unique heritage associated with Great Britain because many people consider that the brand represents an authentic British lifestyle. First, let's take a look at the history...

14 May 2009
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The definition of an e-business strategy: The case of Tubeknit Ltd

Case study - 10 pages - Business strategy

In this assignment, we will go through the concepts of e-business, the transformation of all business processes (organizational units, logistics, R&D, manufacturing, finance and marketing) through the use of Internet technologies and electronic communication. E-commerce will be related as a...

14 May 2009
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Case study: Renault

Case study - 9 pages - Business strategy

Since Carlos Ghosns arrival as the head of Renault in 2005, there were many innovations in the strategies of Renault. These changes are implemented in the 2009 contract. Three directions are given: Quality (Laguna III in the top 3 in quality of product and services). Profitability (operating...

13 May 2009
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Study case : sanofi aventis - published: 13/05/2009

Case study - 19 pages - Business strategy

Over the past few years, Sanofi-Aventis strategic decisions have enabled the company to reinforce its leadership on the international market. The company has grown by merging with competitors, it has increasingly invested in R&D, reinforced its presence on the major markets (the United States and...

13 May 2009
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Royal Canin - Case study

Case study - 11 pages - Business strategy

Royal Canin is the history of dogs and cats loving and wondering. It's the history of a will to improve dog's and cat's nutrition to fit better with their needs and specific problems. In 1966, a French country vet, Jean Cathary, had decided to manufacture foods for dogs and cats, after...

21 Apr 2009
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A study of capital structure performance using EBIT-EPS analysis

Case study - 24 pages - Business strategy

This study is born out of the need to establish the presence of the responsiveness of capital structure performances through EBIT-EPS analysis as performances indicators to turnovers the company's performances, which is measure of leverage, ratios with respect to the company's needs. Capital...