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Case studies in business strategy 631 to 660

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26 Feb 2009
doc

Formal report on the marketing operations of UK's Royal Mail Ltd 2008

Case study - 6 pages - Business strategy

The objective of this report is to evaluate the functional aspects of marketing in UK's Royal Mail Ltd and how it relates to other departments of the organization. The marketing strength of any business organization is largely reflected through its strategic goals and objectives, and the ability...

20 Jan 2009
doc

Lenovo case study

Case study - 3 pages - Business strategy

IBM was founded in 1911 and had a rapid growth during the following years. In 1981, IBM created the Personal Computer. Nowadays, IBM is one of the most famous IT companies. In the beginning, IBM specialized in selling computers. Then the company expanded its business to software and services. In...

20 Jan 2009
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Case study renault - nissan

Case study - 18 pages - Business strategy

A strategic alliance is an official commercial collaboration, adopted by mutual agreement between companies. The partners of the alliance share, exchange or integrate some their resources for their mutual benefit, while remaining distinct and completely independent entities. For an alliance to be...

20 Jan 2009
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Case study: amazon.com

Case study - 14 pages - Business strategy

Amazon.com is one of the first start-ups to appear around the end of 90's. Following the example of Microsoft or Apple, the appearance of Amazon became a myth, the famous American success story. The founder of the company is Jeff Bezos, a Princeton University graduate. Jeff Bezos was the senior...

19 Jan 2009
ppt

Coach and Polo Ralph Lauren (2006)

Case study - 53 pages - Business strategy

Coach began more than half a century ago as a family-run workshop in a Manhattan loft. Six artisans handcrafted a collection of high-quality leather goods. The founder of Coach was first inspired by a baseball glove. After refining it, making it softer and stronger, he created Coach's first...

19 Jan 2009
ppt

Equipex: Case presentation

Case study - 50 pages - Business strategy

Early 80s: Expansion of Activities in North America and Asia. Equipex's business grew with the establishment of small sales subsidiaries in India, Thailand and Indonesia. 1981: Establishment of Equipex in Karistan as a Joint Venture with a Karistane firm specialized in the same sector. 1999:...

19 Jan 2009
ppt

L'Occitane & the body shop

Case study - 46 pages - Business strategy

Founded in 1976 by Olivier Baussan. Natural & environmental conservation. Vertical integration: in-house production. Sensoriality: natural color, scents and beauty of the Provence region. Authenticity: revive traditional methods & preserve local customs to make authentic products....

19 Jan 2009
ppt

Tom Ford vs Marc Jacobs

Case study - 52 pages - Business strategy

Jacobs launched his name sake line in 1986 and then in 2001 debuted another critically acclaimed collection, Marc by Marc Jacobs, a collection of comparatively affordable edgy and retro mass-market pieces. His accompanying accessory lines—bags loaded with pockets or buckles, round-toed...

16 Jan 2009
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Pirelli vs Continental

Case study - 6 pages - Business strategy

Around 1990, due to a substantial number of tyre manufacturers on the market, Pirelli SpA though of taking over the German tyres company named Continental AG. And after a long merger attempt which lasted more than two years, it finally ended with the sale of the Continental shares, owned by...

16 Jan 2009
doc

Brasserie Duyck

Case study - 4 pages - Business strategy

This article is about studying the case of the Duyck breweries, a company that is four generations old and that is leading the tradition relentlessly free on the French beer Market. The Duyck brewery is one of the remaining independent local breweries that try to survive at the end of the 20th...

16 Jan 2009
doc

Telepizza

Case study - 3 pages - Business strategy

TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? Telepizza has an almost obsessive commitment to growth. At the moment, they have three possibilities,...

16 Jan 2009
doc

Schneider-LeGrand merger

Case study - 13 pages - Business strategy

Beginning with a certain turnover, the EU merger rules are to be applied to cross-border concentrations, irrespective of the size of the company or area of their activity. A pre-merger notification to the European Commission is obligatory. Most cases are closed by the completion of the phase I,...

16 Jan 2009
doc

'Fairbus' or 'Unfairbus'

Case study - 10 pages - Business strategy

By the end of the 1960s, European aircraft manufacturers realized that continued competition among them could result in continued American dominance in the industry. While European airlines operated 25% of the global airliner fleet, the European aircraft manufacturers' global market share was...

16 Jan 2009
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Business venturing - feasibility study (March 2008): Hexabus

Case study - 19 pages - Business strategy

The main objective of feasibility study is to know if our business idea is sustainable, and if we could invest it. for this, first we are going to do the analysis of potential customers and competitors. This analysis will approach company's target in terms of age and social class. We determine...

15 Jan 2009
doc

Eastman Kodak case

Case study - 4 pages - Business strategy

Last year, 74 million digital cameras were sold worldwide, outperforming film cameras for the first time. Even though Kodak began the digital imaging revolution in 1974, with the first “electronic hand held still camera”, it made a late entry into the space, losing out to Japanese...

15 Jan 2009
doc

Tesco case (2005)

Case study - 4 pages - Business strategy

The growth of Tesco has been surprising: the company announced a forecast of $1.4 billion in annual profits in 2001, and the sales volume in the first semester of this year reached $16.8 billion. Its current market share in the UK is strong: it is now 25%, contrary to 14% in 1997, and has...

15 Jan 2009
doc

Strategies of expansion at the time of deceleration: The case of LVMH

Case study - 10 pages - Business strategy

The year 2004 represented one of the best year that the world economy has experienced since the beginning of the millennium. Indeed the growth of the Gross World Product (GWP) has increased by 4 per cent in 2004 compared to only 2.8 per cent in 2003. However this high rate of growth in 2004 can...

15 Jan 2009
doc

Terra chips

Case study - 22 pages - Business strategy

TERRA CHIPS, a USA-based company, founded in 1990, offers a wide range of vegetable and potato chips, which have created a new niche on the salty snack market. Terra has always had a tradition of creating masterful combination's of unique vegetables with a variety of fabulous flavors. So we...

15 Jan 2009
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Business communication: Netflix and Amazon.com

Case study - 7 pages - Business strategy

Amazon is company which has been experiencing strong expansion. They moved from book distribution to, tools, auto, industrial, sports, health & beauty, grocery, electronics & computers and other products and services. Amazon is constantly scrutiny new market for new growth...

15 Jan 2009
doc

Patagonia company

Case study - 17 pages - Business strategy

Nowadays, people increasingly realize that the earth is in danger and that if we keep on damaging it the future generation will face significant problems such as lack of water, of natural resources and global warming. That's why many actions are taken by numerous organisations and that people not...

13 Jan 2009
doc

Heineken in Russia

Case study - 9 pages - Business strategy

Heineken is the first European Brewer and one of the first brewers in the world. Also, to give a better idea of the situation of the company, let's state some figures. In 2005, net profit was 761 million €, with sales above 10 billion € and a total beer volume of almost 120 million...

06 Aug 2008
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Nordstrom Inc

Case study - 4 pages - Business strategy

John W. Nordstrom was only 16 years old in 1887 when he left his home country of Sweden to fulfill the American Dream in New York City. With no English speaking ability and only five dollars in his pocket, Nordstrom had a hard time making ends meet by laboring in mining and logging camps as he...

25 Apr 2008
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Tips for Expanding your Floral Business

Case study - 18 pages - Business strategy

When you initially open a shop one of the hardest tasks is building a customer base and keeping those customers. If you are lucky enough to open in an exclusive area with heavy walk-in traffic, then you don't have to rush to build up your customers. However, if you off the beaten path and need...

23 Oct 2007
doc

Total Quality Management and Toyota

Case study - 3 pages - Business strategy

Total quality management is “a management approach of an organization, centered on quality, based on the participation of all of its members and aiming at long-term success through customer satisfaction, and benefits to all members of the organization and too society” (Wikipedia). This...

05 Sep 2007
doc

Written Case Study: eBay

Case study - 14 pages - Business strategy

After completing my analysis of eBay, I have come to several conclusions that I would like to share with you. First, I will outline the problems that eBay and the rest of the online auction industry will face in the future. Then I will discuss my analysis and evaluation of eBay within the...

27 Aug 2007
doc

Risk in Modern Finance

Case study - 3 pages - Business strategy

Modern finance and much of economic theory is based on the assumption that individuals that make up the marketplace in which transactions occur, act rationally and know every piece of information associated with their decision-making process in purchasing or selling a product (whether it is a...

27 Aug 2007
doc

Best Stuff Case

Case study - 8 pages - Business strategy

Here is an excerpt from the Best Stuff Case: Because with a good CRM system, even if there are 100 stores with a thousand sales people, information will move through fast and with less contradictions. This will allow every sales member and the people at headquarters to know the best...

14 Dec 2006
doc

Relationships between the giants in retailing: how walmart and procter&gamble trade together - from fear to trust prevalence in the supply-chain - published: 14/12/2006

Case study - 10 pages - Business strategy

The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analysing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the western and now...

19 Sep 2006
doc

The Centennial Olympic Stadium: a successful project

Case study - 9 pages - Business strategy

In 1996, there was a battle between Atlanta and Athens for the organization of the last Olympic Games of the twentieth century. It would have been a beautiful mythical moment if the games where celebrated there where the story began, one century ago. But the gods of Olympia were not enough...

21 Aug 2006
doc

Analysis of the development strategy of Societe Generale in Europe

Case study - 8 pages - Business strategy

Achieving an integrated market for banks and financial conglomerates is a core component of the European policy in the area of financial services. Even if the banking market seems to remains mainly national, the free movement of capital, the adoption of the euro and the progressive harmonization...