Case study: New Frontiers
Case study - 17 pages - Business strategy
G rowth of the budget of households for leisure and travels, increase in the free time of employees, retirement of the “Baby-Boomers” who want to travel more, general decrease in the air transportation prices… The European tourism market takes advantages from a structural positive...
Strategy analysis: KFC
Case study - 5 pages - Business strategy
Kentucky Fried Chicken or KFC is an American fast food chain founded in 1939 by Harland D. Sanders. Firstly, we examine the sharp rise of the KFC corporation between 1964 and 1986. Sanders had sold his own business for 2 million dollars in 1964, and, 22 years later, PepsiCo, a multinational firm,...
Lego rebuilt
Case study - 46 pages - Business strategy
Since 1949, the LEGO Group has manufactured over 400 billion plastic bricks, tiny tires, mini-figures, and other inter-compatible play pieces, making it the world's fifth-largest toy manufacturer, and the largest in Europe. From 1932 to 2001, LEGO group achieved remarkable successes,...
Starbucks
Case study - 8 pages - Business strategy
The purpose of this memo is to study Starbucks' strategy. Firstly, the business is analyzed to understand what kind of company Starbucks is, then the PESTEL analysis is implemented to figure out the environment of the market. After establishing a general overview of the internal and external...
Walking the bear: "Danonizing" the Bolshevik Biscuit Factory
Case study - 12 pages - Business strategy
It is largely claimed that a large part of mergers and acquisitions fails. The reasons for these failures are numerous, but one of the most important ones, is the difficulty to deal with different management and organizational cultures. It is explained in the case study about Danone, when it...
Tesco in China
Case study - 19 pages - Business strategy
The aim of this report is, advice Tesco's operation in China as they are planning to expand. While the first part of this report examine Tesco's external environment, the second part focuses primarily on the cultural factors that need to be considered in their expansion plan, with...
Competition between European football clubs - published: 29/09/2010
Case study - 25 pages - Business strategy
In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of the...
How tobacco industries can adapt marketing strategies despite such restrictive European legislation?
Case study - 11 pages - Business strategy
The prime focus of this paper is the tobacco industry, which incidentally has been facing problems owing to the numerous regulations imposed, especially in the European Union. The question in consideration here is how the tobacco industry can adapt its marketing strategies despite the restrictive...
Miller's reasons to diversify - Heineken
Case study - 7 pages - Business strategy
In today's increasingly global economic world, it is hard to find a company focused only on its own national market and single product. The key word for global companies is diversification. Specialized newspapers such as “The Financial Times” abound with news of company takeovers,...
Louis Vuitton Moet Hennessy (LVMH) in the luxury market
Case study - 7 pages - Business strategy
Louis Vuitton Moët Hennessy, or LVMH, is currently the world leader in the luxury market. LVMH had recorded high profits in 2006, thus making it the best performer in the fashion and luxury industry. This achievement was acknowledged by the present CEO of the group, Bernard Arnault, who stated...
Tesco Case Study
Case study - 23 pages - Business strategy
To understand the essay, it will be useful to consider the environment of the national market. Indeed, it will be helpful to understand why environmental influences are particularly significant in the future of a company and its competitors. So, 'a dynamic PESTE analysis can be done in order...
Case Study: Gazprom
Case study - 14 pages - Business strategy
Gazprom believes that its people are the reason that the company is being so successful. “There would be no revenues without our people” as Anne Sheen, the Human Resources Manager said. There are already 80 people at the moment, from the two who started the company seven years ago, the...
Alitalia Airline : Strategic option
Case study - 33 pages - Business strategy
This report is aimed at bringing out the best strategic option for the company Alitalia. To that end, we shall drive a rigorous and in-depth analysis. The study will first determine the organization's external environment and its strategic capability. These internal and external points are...
Relationships between the Giants in Retailing: How WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain
Case study - 10 pages - Business strategy
The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analyzing the main developments of these relationships and the different tools implemented to improve them, the paper argues that the business to business...
The Aircraft company Airbus
Case study - 8 pages - Business strategy
This document attempts to answer the various questions that hover around the minds of businesses worldwide. Some of the pertinent queries that arise are: 1. Where is the organization headed to in terms of strategic direction? 2. How is the organization performing so far in relation to the...
Algae exportation to Japan
Case study - 23 pages - Business strategy
Within the framework of realization of this file of international trade, it is asked of us to market an original product in a country of our choice. We chose a product, like food-algae . This product currently knows an increase in its sales. Moreover, it is an original product, owing to the fact...
The Volkswagen Group : A study
Case study - 31 pages - Business strategy
As the largest automobile manufacturer in Europe and 5th in the whole world, the Volkswagen Group focuses on the automotive market and offers products and services along with an entire automotive value chain. With nine independent brands, the Group provides a unique range of models from the...
Case study: Amazon.com - published: 29/09/2010
Case study - 6 pages - Business strategy
Amazon.com, which went online in 1995, has been the first company to thoroughly understand the fundamental basics of e-commerce, and who skilfully knew how to use the evolutions in the Internet landscape and composition to its advantage, constantly adapting to the market. Amazon.com is an...
Case study: PepsiCo
Case study - 7 pages - Business strategy
PepsiCo, the manufacturer of Pepsi-Cola, Diet Pepsi and related products, discovered the value and necessity of accurate and consistent communication in 1993, when multiple claims all around the USA reported that syringes and other hazardous products were found in Diet Pepsi cans. From the...
Hewlett-Packard: The Flight of the Kittyhawk
Case study - 10 pages - Business strategy
The technology industry is a market of change, due to innovative breakthroughs. But for the firms in this sector, the challenge is to predict success. The disk drive industry provides some characteristics of how changes can cause certain types of firms to succeed or fail in choosing for instance...
Presentation of the Dell firm
Case study - 25 pages - Business strategy
Dell Computer Corporation was created in 1984 by Michael Dell, from Austin University in Texas, with an investment of $1000 and the will to suppress intermediaries in the computer industry. In 1985, the company Dell launched its first computer, the Turbo, featuring the Intel 8088 processor. In...
The Strategy Analysis of Southwest Airlines Company
Case study - 10 pages - Business strategy
In 1996, Southwest Airlines was a successful and profitable low-cost airline company, operating in south-eastern US markets. After entering the Florida market, the company had to face certain strategic challenges. It was a big challenge to maintain the profitability while competing with all the...
Company Overview: Leroy Merlin DIY
Case study - 18 pages - Business strategy
Leroy Merlin sells “do-it-yourself products” in 13 different domains including painting, sanitary equipment, gardening, etc. The Leroy Merlin group is the sixth leading group in the world in this sector with an increase in turnover from 2654 million euros in 1998 to 4088 million euros...
Business strategy: How Dell Computer uses technology to gain competitive advantage and keep its leader position on the PC market ?
Case study - 22 pages - Business strategy
When Dell's CEO, Michael S. Dell and President, Kevin B. Rollins met in the fall of 2001, they were confident that the company was recovering from the global crash of personal computer (PC) sales. In fact, Dell is the master at selling PCs directly and bypassing middlemen and thus delivers PCs...
Brand management - Land Rover North America
Case study - 12 pages - Business strategy
Range Rover of North America subsidiary opened its doors in 1987. In seven years, the firm had grown from a distributorship selling only one Land Rover model to a multi-product firm with three vehicles under the corporate brand. In 1992, the firm changed its name to Land Rover North America...
The Orange Development Strategy
Case study - 4 pages - Business strategy
The document gives insights into the history of the Orange Company, Orange's strategy, Presence of Orange in world and European markets and the impacts of the strategy adopted by Orange. Launched in April 1994, Orange was the fourth mobile phone operator on the British market. By the end...
Case study: Levis Strauss Signature
Case study - 4 pages - Business strategy
The denim apparel market since the year 1873 became a segment offering ideal conditions for the growth of Levis. The company derives maximum profit from its operations in the denim apparel segment. Based in San Francisco, the company employs 12,300 people and generates 64% of its net sales in the...
The cemetery for dogs
Case study - 4 pages - Business strategy
Mr. and Mrs. Levesque wanted to start their own business by opening a cemetery for dogs in the Lyon region. The idea came to the couple after the death of their dog. The pet cemetery which is the burial ground for dogs and cats has been landscaped by a landscape architect. In addition, Mr....
Analysis of organizational boundaries: A case study of the automotive industry
Case study - 7 pages - Business strategy
Until the sixties the French automotive industry was operation on the principle of industrial integration. Gradually, however the industry was be inclined to break this mode of operation in light of the transformation of the market and the pressure it brings with it. Automobile manufacturers...
Aquarium La Rochelle: Attracting Spanish customers to the aquarium
Case study - 4 pages - Business strategy
The Spanish population comprises only 0.4% of the clientele of the aquarium, yet studies of the House Commerce of La Rochelle recorded an increase in visitors in the region. The Spaniards were not moving to La Rochelle. Thus the commercial services offered by the Aquarium should draw clientele....
