New product management, SOOTHE Inc, massage and therapist industry, market analysis, health, SWOT analysis, Gua Sha, suction cupping
SOOTH Inc is an American company that is specialized in the massage therapy business. This new product management report indicates the extent to which this company can increase its profitability and gain a competitive advantage if it penetrates the new Markets of Asia, Middle East and Europe. Two different products such as Gua Sha and Cupping were considered to choose which one best suit the business model of SOOTHE Inc. A comparative analysis between Gua Sha and Cupping indicated that Gua Sha is the most suitable in terms of costs involved in creating value and the level of satisfaction that it can provide.
[...] [online] Bloomberg.com. Available at: http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId= [Accessed 26 Jul. 2016]. [...]
[...] The product This is a new service called Gua Sha that SOOTHE is intending to launch and to penetrate new markets of Europe, Middle East and Asian. Gua Sha will be added to other existing services offered by the company to its many customers in the United States (Dominici p.11). Prices The prices of Gua Sha services offered by SOOTHE will be competitive as the company will strive to minimize costs. In order to achieve this, SOOTHE works closely with independent and hilly skilled therapists who deliver high-quality services. [...]
[...] This technique involves pressured strokes that are repeated over the lubricated skin. Gua Sha uses various materials including honed animal bones, Chinese soup spoon and well worn coin. This massage technique presents numerous health benefits such as ease of pain and relieving stress (Lauche et al p.39). Gua Sha is also appreciated by many for its role in healing muscles pain, joint disjunction, the back and neck pain (Nielsen, Kligler and Koll p.71). SWOT analysis for each technique (comparative analysis) Profitability In order to measure the profitability of each, it is important to consider the cost involved in creating each and every service. [...]
[...] Strategic planning SWOT analysis This SWOT analysis is intended to assess the external and internal environment of SOOTHE. This analysis will be useful during the decision- making the process as it will enable managers to make sound and informed decision depending on the trends in the internal and external environment of the company. Strengths The strengths of SOOTHE are characterized by its strong brand that it managed to establish and maintain within a competitive industry. This allowed to company to acquire experience in competing and running operations in a more competitive business environment. [...]
[...] This method has been in practice for thousands of years (Chi et al p.4). Compared to the past where cupping was done using cups made of materials that are difficult to use such as the inflexible and fragile materials as well as glass, today's cupping is done with advanced materials (Chen et al p.8). There are flexible cups that are pliable, portable and unbreakable. Furthermore, with these new cups, users are able to control the degree of suction. This method can be used to enhance tissue flexibility, to boost circulation as well as using it to move fluids that might be stagnant in the body. [...]
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