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03 Feb 2014

Unemployment Situation in France

Case study - 6 pages - Business strategy

France has a high rate of unemployment since the 1970s, although the unemployment figures began to increase in the 1940s. Unemployment existed before, but its low level was not one an important part of social debates and economic life of the country. With the oil shocks of the...

30 Jan 2014

Overbooking at Global Airlines

Case study - 5 pages - Business strategy

Any business organization has various challenges in its operation, therefore, the organization, through the management should make sure that the organization operates towards the objectives of the organization. One of the organizations that face such challenges is the Global Airline Services,...

29 Jan 2014

The French ADEO group: Case study

Case study - 100 pages - Business strategy

Just a few volumes have been dedicated to private labels and all of them focused on the marketing side only. A brief part of this work also aims at describing the way private labels are marketed in DIY retail stores. Here, the description of the marketing side is a simple link to get to the real...

27 Jan 2014

The International Space Station

Case study - 3 pages - Business strategy

The International space station is a globally established exploration facility constructed in a low- world orbit. It is the biggest space station ever assembled. Construction of this station began in the year 1994, and it is anticipated that it will be completed in the year 2012. It is expected...

27 Jan 2014

Starbucks case study: Its current situation

Case study - 4 pages - Business strategy

This paper looks at the history of Starbucks as well as the current situation of the company. The focus of the paper is on the principles on which the company was created and this is tackled in the background section of this paper. Besides the background, this paper identifies that Starbucks has...

27 Jan 2014

Business plan: Loly Bakery

Case study - 5 pages - Business strategy

The company is based on the growth experienced in the bakery industry. This growth of the industry in the United Kingdom is a clear indication that the market for bakery products is on an ever growing trend. Loly bakery is a home based business. The aim of the firm is to serve the end consumers...

23 Jan 2014

Coca-Cola : Brand review

Case study - 28 pages - Business strategy

Coca-Cola can have the ingredients for the recipe for success: a high-powered media impact, a large-scale sponsorship of sporting events on the planet followed by a maximum of individual as well as posters and original but also remarkable slogans that adapt to the changing population. The study...

14 Jan 2014

EADS insider trading affair : Economic intelligence

Case study - 6 pages - Business strategy

Nowadays, the globalization is in expansion and the competition is aggravated. In its economical war, the major stake is the information which became the key success factor for many companies. Indeed the information allows watching the firm's environment as well as the following of the concurrent...

14 Jan 2014

Royal Dutch Shell : Strategy management

Case study - 10 pages - Business strategy

The Royal Dutch Shell is one of the most renowned companies in the energy industry. It is engaged in oil and gas exploration and production, transportation and marketing of natural gas and electricity, and marketing and shipping of oil products and chemicals. Shell is also oriented toward the...

18 Dec 2013

IKEA: Strategic Marketing in India

Case study - 10 pages - Business strategy

IKEA is Swedish-Dutch company specialized in the design and retail of furniture and decorative objects kits. The company is one of the largest companies through the world with 338 stores in 41 countries. In 2011, Ikea registered a total turnover of 25.2 billion euros and revenues of 3 billion...

18 Dec 2013

Consumer Behaviour

Case study - 4 pages - Business strategy

The products that will be focused on this assessment will be meat products including poultry, new and/or used passenger cars, wine and related products and dairy products. These four product purchases will be assessed for internal, external and situational influences to determine the type of...

18 Dec 2013

Case Study for AMP

Case study - 6 pages - Business strategy

The case study will focus on AMP Limited which is a financial services organization based in various countries around the world. The company has an employee base of about 14,500 employees in the AMP International organization of the company. The case study will focus on the service division of...

18 Dec 2013

Techniques for Achieving Effective Communication: Outline

Case study - 5 pages - Business strategy

The purpose of this research paper will be to discuss the techniques that are used in achieving effective communication within a project team by focusing on the commercial construction industry. The thesis statement for this research paper will therefore be “to identify techniques for...

18 Dec 2013

Develop the skills of leadership and management

Case study - 6 pages - Business strategy

Communication skills which are termed to be the most important require leaders to be strong communicators so that they can be able to influence their employees to achieve the organization's objectives and goals. Communication skills cover speaking skills where leaders are required to engage in...

18 Dec 2013

Case Study: How Danone and Wahaha, which have all to success in China failed?

Case study - 8 pages - Business strategy

We are in 1996, DANONE is the number one dairy in the world, and after a merger with BSN in 1973 it became the first food company in France. Danone achieves many conquests overseas markets; they also carry a lot of mergers and acquisitions. Already in 1989, after the fall of the Berlin...

13 Dec 2013

Case study - How Premier Inn can enter into the Cyprus market?

Case study - 10 pages - Business strategy

Cyprus is a small island largely famous for its weather, attractions and business infrastructure which is a unique combination. Over the years Cyprus has seen some rapid economic growth which has attracted a lot of foreign investments. There is great potential for continuous growth within the...

10 Dec 2013

Marketing Strategies

Case study - 5 pages - Business strategy

According to Ottaman (2011), it is the aim of every business organization to work towards the set goals and objectives in order to generate profit and be able to survive in the competitive market with the available resources through the provision of better services to their clients. For...

05 Dec 2013

Security information on the internet

Case study - 3 pages - Business strategy

If you decide to use the Internet either as a consumer, business, for information or just surfing the web for entertainment purposes you have to decide whether you want to use or visit websites that use an open or secure environment while on the Internet. In today's “digitally connected...

05 Dec 2013

Scribd website

Case study - 3 pages - Business strategy

“Scribd” website is student friendly site, in the sense that, it stores millions of documents which can be used by students in their research works. The aim of the website is to liberate the written word, and in this regard, it has been able to avail thousands of documents (in the...

05 Dec 2013

How to start a Small Business? Business Ideas for Beginners

Case study - 5 pages - Business strategy

Usually Business involves ‘risk' factors and thereby beginners often tend to remain precautious when adventuring this field. But you should know that Something Small cannot give you anything BIG except with Time & Effort. So don't be hasty in harvesting the fruits before...

27 Nov 2013

Rita & Zia - Web marketing

Case study - 12 pages - Business strategy

To improve the visibility of Rita & Zia, we decided to create a website dedicated to creations of the company. We made the choice to set up a trader site in order to touch a broader target, in particular those which don't have access to the shops. The success of Internet throughout the...

22 Nov 2013

Big Brands-All change

Case study - 6 pages - Business strategy

This study analyses the marketing strategies of two multinational companies: Proctor and Gamble and Unilever. Proctor and Gamble has been in the global market for a long time and its products are sold to millions of people globally. The company started as a privately owned...

22 Nov 2013

Choosing a marketing mix for a restaurant

Case study - 2 pages - Business strategy

The marketing mix is a term that has been continually used to refer to a set of strategies adopted by a business to achieve certain pre-determined objectives. The set of tactics is used across different businesses that provide both products and services. The general reference to marketing mix...

19 Nov 2013

Titian: The Pastoral Concert

Essay - 9 pages - Business strategy

The Renaissance in Venice is said to have come later than in the rest of Italy. This could be mainly due to the geography of the city making it seem to be cut off from the rest of the Italian peninsula. However, this did not hinder the flourishing of art in Venice as it produced geniuses...

14 Nov 2013

Ethical issues on social networks

Case study - 9 pages - Business strategy

For Business School's students such as we are, social networks seem to be a nice tool to boost our careers. In fact professional network like Linkedin appeared and permit to share a résumé on the web. The success of this network comes from the fact you can regroup your whole professional network...

07 Nov 2013

Communication Process

Case study - 2 pages - Business strategy

Communication has been a humanistic function that has been present since the beginning of mankind. Communication is the process on how, we as human being share, and exchange information to each other. The way we communicate is not limited to information flow, but also expresses control,...

11 Oct 2013

Facebook Analysis

Case study - 2 pages - Business strategy

Upon receiving notification of a $500,000 inheritance, financial advisors made several recommendations. However, the inheritance may be best invested in common stock of a publicly traded registered security. After consultation with a financial advisor Facebook, Inc. was chosen as a potential...

10 Oct 2013

Group decision making

Case study - 3 pages - Business strategy

No one can live alone. It takes a group effort to accomplish basically any endeavor. This may be specifically illustrated through work and school projects. Each are granted because sole efforts would not complete the task. However, when completing these tasks certain steps should be taken. These...

09 Oct 2013

Qualitative research within management

Case study - 2 pages - Business strategy

When researching negative leadership one must consider the reward system within that organization; if it is based on numbers, relationships or processes that become complete through internal systems it may be flawed. The qualitative research method demands that the research be impartial...

09 Oct 2013

Qualitative research processes

Case study - 2 pages - Business strategy

Gathering information concerning proprietary education starts with the students who have not made it through the process. These particular stories need to be understood and appreciated from the view point of passion, determination and understanding. Allowing the public or the...