Picard is a French frozen food retailer focusing in its own brand product lines. Currently, Picard has over 800 stores in metropolitan France and has a market share of approximately 20% in the frozen food market.
The retailer´s overall strategy is characterized as a premium proposition with a vision of convenience, quality and innovation, firmly positioning itself on the high end of the market. Picard currently aims to continue opening approximately 50 new stores per year given its successful and consistent performance, allowing the company to potentially expand further overseas.
Picard currently employs over 3000 people in Europe and its head office is in Fontainebleau, France. It is also the largest specialized network of frozen food in Italy. Picard also offers a leading home delivery service from internet and telephone orders, including in other countries such as Spain, Luxemburg and Belgium
[...] Variations are diminishing as a result of mass media, especially national television networks that are viewed by the majority of Brazilians. The written language, which is uniform across Brazil, follows national rules of spelling and accentuation that are revised from time to time for simplification. They are slightly different than the rules in Portugal. Written Brazilian Portuguese differs significantly from the spoken language, with only an educated subsection of the population adhering to prescriptive norms. Many foreigners who speak Portuguese fluently have difficulty writing it properly. [...]
[...] As incomes have increased, the consumption of food has risen among all income groups. Brazilian consumer interest in the relationship between diet and health has increased 11 the demand for information about functional foods. An aging population and rising interest in attaining wellness through diet are among the factors fuelling this interest. Today, Brazilians tend to eat an average of three meals a day, whereas in the past, the average was four meals a day. This key change in Brazilian consumption is a sign of the times. [...]
[...] It is the most powerful country of the continent, a real boost to South America. The people and especially the middle class are experiencing increasing levels of life. Consequently it consumes more and better quality products. This increase is a positive sign for as Picard wishes to settle with quality products. This part of the population is also seduced by the modern shops at the expense of direct sales (sales in the street markets). Modern stores make up 40% of total sales. Even classes are turning to this method of distribution. [...]
[...] In terms of volume the market is expected to exceed 14% growth in the same period to reach almost 43.5 billion kilograms. Frozen meat represents the leading segment, accounting for more than 41% of the overall market in terms of value. Growing consumer awareness concerning the benefits of a fresh foods diet has proven an obstacle to growth in the frozen food production industry. Over coming years, frozen food manufacturers will have to concentrate on product innovation to offer a wider range of products and market their goods to emphasize nutrition and convenience. [...]
[...] In fact, Chile and Ecuador are the only South American countries with which Brazil does not share its borders. As a country, it is split into five official regions; namely 7 Central-West, Northeast, North, Southeast and Southern Brazil. These are then split into 26 states and a Federal District. Brazil boasts five marked eco-systems: The tropical rainforest The Pantanal tropical wetland) The Cerrado tropical savannah) The Mata Atlantica (the “Atlantic forest”) The pampas (fertile plains) Social institutions Despite having endured centuries of political unrest and discrimination, even slavery, Brazil now enjoys the political rule of a democratic government. [...]
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