Boost Juice Bar is one of the most famous healthy drinking brands, originally from the Australia. The company has expanded from an easy grab and go fruit juice to an established network of retail outlets throughout the world. Until now, Boost Juice has developed their supply chain to over 200 stores in 14 countries with providing delicious and nutritious fruity drinks.
The aim of this service products and new service development report is to identify creative business opportunities in the routine marketing contexts by understanding the service products that Boost Juice offered to the market.
The report is consisted of two key parts: understanding service products and suggestions for new service development. The first part is introduced core products and supplementary services that Boost Juice Bar delivers to the target audience and the implemented branding strategy with the reference of positioning statement. The second part has explained the suggested new service to response increasing demand of healthy drinking beverage.
[...] For each juice or smoothie they buy they earn one point. In Australia once they have accumulated ten points, they are entitled to a free juice or smoothie at any store. This program enables us to know all about our customers as they need to register their details in order to activate their memberships and we love birthdays at Boost, so every member gets a FREE Boost on their birthday Branding strategy Brand not only refers to business name or logo, but also the aggregate experiences that customers have with consuming products and service. [...]
[...] It is important for organisation to evaluate its capacity to meet customer needs and wants. However, there are some current problems impacts on customer value delivery negatively. (See Table Table 4 By summarizing the problems that organisation is currently facing, long- waiting time is determined as the most significant issue which need to be solve by introducing the new service. The strategic method used to discovery deeper insights of this problem is Fishbone diagram (Cause-and- Effect Chart). Figure 4 is shown the details. [...]
[...] Boost juice also keep tracks of the quality of food and drinks being served to customer. Exceptions is when the company offers services that is out of their scope like special request, handling complaint or suggestions, problem solving and so on (Lovelock, et.al, 2009). For example, Boost juice is always willing to accept any special request on the food and drinks that the customer has. Boost Juice also encourages customers to give feedback or any suggestion that can help them perform better to serve the customers. [...]
[...] The outcome of Boost Juice bar is to deliver healthy beverage and snacks and also the supplementary services. The integrated processes are show in the following diagram. The first two steps are in the stage of building customer relationship with the desired outcome of making customers feel important or valued. The third and fourth stages are proceeding by front line staff. However, the fifth and sixth steps are achieved by the backstage staffs, for example, the quality and the freshness of ingredients used is also part of a factor that will determine the value of the product. [...]
[...] The rapid growth has indicated the huge and profitable market and high level brand awareness. As a multi-national firm, Boost juice grew and continuing growing. Strategic alliance Joining Retail-Zoo is regarded as a big event for future development of Boost Juice. Retail-Zoo is an organisation which has rich experience of brand developing with marketing professional support team and it will provide more insights for Boost Juice to form competitive advantages. Advance in IT Advance of IT has a significant impact on the internal organisation. It has changes traditional method of production and distribution. [...]
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