The music industry in the UK and abroad has been in need of a common platform for interaction as well as communication. There are two known ones namely Sonar and Midem that have been providing the kind of services that music event management needs to provide. With the emergence of technology such as the internet the dimension for an event management company has also increased manifolds. There is a need for connectivity, interactivity and highly informative platform for listeners, musicians, professionals and record companies alike. The following investigates the nature of the problem existing at Encompass a London based music conference company and devise plans for its effective and efficient use of its online presence. The strategy is not to directly compete with Sonar and Midem but rather to be an addition to the team and add value to the music industry around the world.
[...] Conclusions and recommendations Given the above analysis and market information, the researcher has come up with the following ideas for adoption and launching of Encompass Online presence It is recommended that the current website be modified to make it more user-friendly keeping the audience in mind. Encompass visitors include consumers who may or may not be internet savvy but they require information on their favorite band, entertainment and forums to interact with them. Alternatively, it would also cater to the professional's cadre including specialists, technologists, musicians and the like to take active part in upcoming programs and who require information on how to participate. [...]
[...] Encompass needs to integrate multimedia technology; value added services; information database; and services to cater to the general music consumers to attract more audience for those musicians who are interested in launching, campaigning and using their online presence to boost their composition. Discussion Problem in Detail In the course of the research on Encompass' competitors and sponsors the researcher realizes that the problem inherent with Encompass is its capability for expansion. Currently, the company is operating at a very minimal level that entail promotional and distribution activities. [...]
[...] There are plenty of opportunities for exploiting this market by an event management company specialized in music deliverables. The online medium is one of the most sought after by professionals and listeners alike. There are several reasons for it. Firstly, listeners are looking for means to reach to new resources of music information such as concerts, gigs, shows, tickets and download. They need a mean to remain in contact with their favorite musicians by participating in forums and discussions. An online community would be ideal as this would allow them to interact without the hindrance of geographic limitations. [...]
[...] Encompass on the other hand is still trying to find a niche for its marketing campaign and fit into the current position of Sonar and Midem. What it is lacking is the consumer base necessarily for launching and making deals within the industry. A well developed network is critical for Encompass as it would help firstly establish credibility of the company among record companies as well as artists; and secondly it would endure organization among competitors. With the market increasing in sales, there is a chance that Encompass filter potential artists that can make it "big" and by promoting their music in the international market. [...]
[...] Furthermore, Midem's online strategy is also simplistic and yet pragmatic in addressing the needs of the online user. The above brings to mind that business strategies and problem resolution does not have to be complicated but exact. It has to be objective in the sense that it addresses the problem issue from all dimensions and not only one perspective. For example in addressing the issue of competitors Encompass would have to oversee target audience of diverse characteristics, mentality, appeal, attitudes and attraction. It would also have to consider the approach that each [...]
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