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Essays in business strategy 181 to 210

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13 Jan 2009
doc

Brand analysis and recommendation: Carlton Draught

Essay - 5 pages - Business strategy

The survey we made about Carlton Draught showed us the positive and negative points of its brand image in customers' minds. In order to improve the brand image we will proceed in three parts. First, in the brand analysis we will analyse all the aspects of the marketing mix (product, price,...

13 Jan 2009
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What does 'MNE'S need to be both "global" and "local"?' mean

Essay - 9 pages - Business strategy

Since the rise of liberalisation with the opening of markets in the mid 1980's, the business world has entered the era of globalisation where companies have dramatically expanded their business abroad. Indeed, the abolition of barriers of entry was one of significant opportunities for...

12 Jan 2009
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The battle over leadership in the sport industry: Adidas vs. Nike

Essay - 3 pages - Business strategy

According to public opinion, sport is undoubtedly related to pleasure, relaxation and physical activity. However the reality is in fact poles apart from this simplistic landscape and sport is above all a colossal industry, which represents a billion-dollar market. The recent acquisition of Reebok...

12 Jan 2009
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Nokia's corporate communications

Essay - 6 pages - Business strategy

Until the 1980s, Nokia was a Finnish company, in the 1980s Nokia was a Nordic company and in the beginning of 1990s an European company. Now, we are a global company,” declared Jorma Ollila, President and Chief Executive officer of Nokia, in 1997. Through this declaration, she...

09 Jan 2009
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Airbus - Boeing War

Essay - 6 pages - Business strategy

The 27 of April 2005, at 10h29 the A380 plane has taken off for the first time of the airport of Toulouse. The A380 property of AIRBUS, company which conceives, develops, builds, sells and ensures the technical support after sale of the planes of the same name. On the other side of the Atlantic,...

28 Nov 2008
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Wood delivery in forests

Essay - 6 pages - Business strategy

The efforts outlined above are aimed at the optimization of forest production on a sustainable basis. The rationalization of forest harvesting techniques and improvement of wood supply logistics can be implemented relatively quickly (i.e., over a short time span), hence wood delivery is a crucial...

25 Nov 2008
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Designing and elements of a cost management system

Essay - 10 pages - Business strategy

An entity's legal nature reflects its organizational form. Selecting the organizational form is one of the most important decisions business owners make. This choice affects the costs of raising capital, operating the business (including taxation issues), and, possibly, litigating. The...

13 Oct 2008
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The buyer decision process: How demographics affect purchasing decisions

Essay - 5 pages - Business strategy

The “Buyer Decision Process” is, in essence, simply the basic steps most buyers go through before making a purchase. If the process were to be laid out in a flow chart, it would look like this: Need Recognition ? Information Search ? Evaluation of Alternatives ?...

13 Oct 2008
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American Interests United: Double-Q's introduction to the South African Market

Essay - 5 pages - Business strategy

As the management team of American Interests United (AIU), we are interested in expanding to new markets with our popular packaged food line. After extensive research, we have been able to discover that South Africa is a rapidly growing market that will be an extremely profitable venue in which...

06 Oct 2008
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Chinese fruit juice market

Essay - 5 pages - Business strategy

With the growing health conscious population in the US and around the world, more and more consumers even at international level are in need of healthy food and nutrition. Although their preference for fast food, on-the-go and ready-to-consume food items continue to persist, they are also...

30 Sep 2008
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Encompass online: Event management for musicians

Essay - 6 pages - Business strategy

The music industry in the UK and abroad has been in need of a common platform for interaction as well as communication. There are two known ones namely Sonar and Midem that have been providing the kind of services that music event management needs to provide. With the emergence of technology such...

25 Sep 2008
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Sample resignation letter

Essay - 1 pages - Business strategy

Dear MANAGER: I must regretfully tender my resignation from COMPANY effective December 28, 2007.I have thoroughly enjoyed my tenure here working with and for some excellent people. I have learned more while here than at any other job and appreciate all that COMPANY and its...

25 Sep 2008
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Sun & Shade, Inc: International business venture analysis

Essay - 6 pages - Business strategy

The proposed international business venture will be a luxury retail sunglasses operation in the Bahamas, called Sun & Shade, Inc. It will be a foreign wholly owned subsidiary of a U.S. corporation. The Bahamas provides an ideal location for a luxury sunglasses business for...

25 Sep 2008
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Adidas Ltd: AG's acquisition of Reebok International Ltd

Essay - 5 pages - Business strategy

On August 3, 2005, European sports shoe maker (based in Germany) Adidas-Saloman AG's acquisition of Reebok International Ltd. was announced. The market's reaction was cautiously positive to the news, with Adidas' share price appreciating by 7.5%. The CEOs of the two companies...

24 Sep 2008
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The Sony Corporation

Essay - 8 pages - Business strategy

The Sony Corporation is one that has become a household name in consumer electronics. Sony is one of the largest Japanese Multinational Conglomerates, with revenues of over $70 billion dollars last year alone. Sony is a maker of electronics, videos, communication devices, video game consoles, and...

10 Sep 2008
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Business analysis & recommendations report:Southwest Airlines Co.

Essay - 9 pages - Business strategy

Southwest Airlines Co. was founded in 1967, but its first scheduled flight was delayed until 1971 due to lawsuits from competitors. The company began as a small, regional carrier with three routes. In its initial public offering in June of 1971, the company reported that...

09 Sep 2008
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The California wine industry

Essay - 8 pages - Business strategy

Wine is an industry built on status and reputation. As a relative latecomer, the California wine industry has had to fight an uphill battle in the world marketplace for wine. In the US, of course, California wine consumes the overwhelming majority of acreage and consumption, due...

20 Jul 2008
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Marketing channel analysis of Hewlett-Packard

Essay - 7 pages - Business strategy

Hewlett-Packard (HP) was founded on January 1, 1939 by Bill Hewlett and Dave Packard. The decision to create this partnership was made in the now historic HP Garage in Palo Alto, California. This garage is now considered the birthplace of the Silicon Valley (About HP). HP has since grown...

20 Jul 2008
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Apple computers

Essay - 3 pages - Business strategy

The PC market is one of the largest in the world. It has essentially become a part of everyday life for almost anyone living in an industrialized nation. Among the corporations that dominate this market, none has greater name recognition than Apple. Apple's computers,...

10 Jul 2008
doc

Lowe's companies inc.

Essay - 10 pages - Business strategy

Lowe's Companies, Inc. is the second largest home improvement retailer in the United States. It offers specific products and services in line with decorating, renovating, remodelling, repair of home and commercial buildings. As of February 2, 2007, Lowe's has opened 1,534 stores in all 50 states...

08 Jul 2008
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Is it possible for a construction project to be delivered on time and within budget when the customer is unsure of his or her needs?

Essay - 9 pages - Business strategy

Project management for construction is a complex process that must combine the efforts of a number of individuals in order to be successful. According to Hendrickson (2000) “Like the five blind men encountering different parts of an elephant, each of the numerous participants in the process...

07 Jul 2008
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Two different types of retirement benefits that have been developed by private organizations: Defined benefit and defined contribution

Essay - 9 pages - Business strategy

In recent years concern over the financial solvency of Social Security has lead to considerable controversy over when the fund will be exhausted. This issue has become a pervasive concern in light of the fact that the 78 million baby boomers currently living in the United States will soon reach...

07 Jul 2008
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Broad review of interface, its micro-and macro-environment, issues for development and potential mechanisms for improving outcomes

Essay - 7 pages - Business strategy

In recent years advancements in technology have revolutionized a number of industries, even those that have been widely established for a number decades. Interface, Inc. has been no exception to this reality. The largest soft floor covering manufacturer and marketer for more than 30 years,...

07 Jul 2008
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Overview of the Dell organization and how it can improve its stability in future

Essay - 8 pages - Business strategy

Over the course of the last two decades a number of new companies have made their mark on the business world. In many cases, these organizations have been successful because they have made the choice to utilize unique business models or organizational cultures that set them apart from more...

07 Jul 2008
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An overview of the AT&T and Cingular merger and its potential future outcomes for both companies

Essay - 6 pages - Business strategy

Mergers between organizations often take place when it is financially or strategically advantageous for one or both organizations. While the ideal merger occurs when both organizations see the value of combining, even when the situation is ideal the end result can have a detrimental impact on the...

07 Jul 2008
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The benefits and risks associated with the implementation of 3G technologies at Vodafone

Essay - 6 pages - Business strategy

Mobile phone technology has evolved rapidly in recent years. In particular the mobile phone industry is now witnessing the development of third generation or 3G mobile technologies. While these 3G technologies appear to provide a number of market and financial benefits for the mobile phone...

07 Jul 2008
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A proposal for improving the existing strategic quality management framework that is already in place in GE

Essay - 6 pages - Business strategy

The central goal of this investigation is to provide a strategic quality management (SQM) implementation plan for an organization. General Electric has been selected as the organization most in need of this type of program. Although the organization has a long history of implementing Six Sigma as...

07 Jul 2008
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A comprehensive assessment of the viability of operating an online gaming business in China

Essay - 6 pages - Business strategy

Introduction Researchers examining the overall variables that can impact the success of new businesses note that there are a host of variables that can impact overall success (Daniels, Radebaugh & Sullivan, 2004). In particular, market size, resources, regulations and procedures and risks...

07 Jul 2008
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Bank of America

Essay - 17 pages - Business strategy

Background Information History of the Company Bank of America is one of the oldest and largest banks in the United States. With its home office in Charlotte, North Carolina, Bank of America is the third-largest commercial bank in terms of assets. Additionally, the bank originated under the Bank...

07 Jul 2008
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The impact of technological development on mobile phone companies living in a virtual world

Essay - 6 pages - Business strategy

Introduction Over the course of the last two decades, telecommunications organizations have made notable innovations for consumers. While these technologies appear to be quite popular overall, the reality is that innovation in the telecommunication's industry carries with it a...