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Essays in business strategy 61 to 90

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29 Sep 2010
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International business strategy: international strategic alliances

Essay - 9 pages - Business strategy

According to author Charles Hill's views on Global Business Today, "Collaboration between competitors is fashionable; recent decades have seen an explosion in the number of strategic alliances". Indeed, the global economic system is nowadays so complex and the competition is too strong that...

29 Sep 2010
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The business-level strategies (cost leadership, differentiation, focused cost leadership, focused differentiation and integrated cost leadership/differentiation)

Essay - 4 pages - Business strategy

Big Lots Inc. can be taken as an example of a firm using a cost leadership strategy. This firm is the largest broadline closeout discount chain in the United States. It sells name-brand products which are less expensive than a discount retailer (35% less). Big Lots Inc. purchases its goods from...

29 Sep 2010
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Corporate development Mergers

Essay - 16 pages - Business strategy

Created by Paul Ricard in 1939, the Ricard company, subsidiary of the Group Pernod Ricard since 1975, is a major player in the sector of drinks. It occupies the first rank in France on the market of the whisky with Clan Campbell, of premium Scotch whisky with Chivas, of Irish whiskey with...

29 Sep 2010
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Apple business success analysis

Essay - 13 pages - Business strategy

In this world full of technology and computing, largely dominated by Microsoft, Apple arrived to gain market shares after years of representing 7% of the worldwide computer sales but also 72% of worldwide MP3 players sales. Since 1976, Apple has diversified its products and...

29 Sep 2010
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The Change Management

Essay - 14 pages - Business strategy

Charles Darwin said: “It is not the strongest species that survives nor the most intelligent, but the one most responsive to change”. Among many examples, my favorite is the case of the primitive tribe of Colombian Indians, the Kogis. The main particularity of this tribal organization...

29 Sep 2010
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Why an information system or an information technology project could fail in an organization?

Essay - 9 pages - Business strategy

While the terms Information System and Information Technology are sometimes used interchangeably, they are two distinct concepts. The information system is an organized combination of several entities which stores, retrieves, transforms and disseminates information in an organization like a...

29 Sep 2010
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Internationalisation process of firms: theories; motives and influencing factors

Essay - 23 pages - Business strategy

In today's world, "globalization" is a very commonly used term but there are many ambiguities with respect to its definition, when the phenomena was born and why is it so important for companies? Although this term is imprecise, literature enables us to define it using two very distinct...

29 Sep 2010
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The Delignes case study

Essay - 17 pages - Business strategy

Delignes, a major telephonic equipment installation company, operates in a telephonic sector which has gone through enormous changes. Delignes has 40 agencies dealing with companies. Delignes acts as a distributor and installer. The agencies are managed by the Agency Director, who is...

29 Sep 2010
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Anita Roddick, entrepreneur, Body shop

Essay - 14 pages - Business strategy

The selection of a successful entrepreneur is easy. Corporate newspapers represent a huge list of names of founders or CEO's leading large companies and making high profits. It was interesting to identify what can be called an "atypical? entrepreneur. Atypical...

19 Sep 2010
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Acquisition strategy specific to data centric applications and growth plans of EMC Corporation

Essay - 3 pages - Business strategy

EMC Corporation (NYSE: EMC), has adopted a strategy of selective acquisition along with its own plans of organic growth to consolidate its leadership position. Recent company activities and initiatives point towards this direction. Such a strategy is in sync with EMC's aim of becoming a leader in...

14 Sep 2010
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Starting a Jewellery business

Essay - 1 pages - Business strategy

Starting a Jewellery Business is both simple as well a complex process as it tests your creativity, selling skills, marketing ability, networking aptitudes as well as customer relationship skills. Jewellery has been one of the oldest and most enduring passions for the human civilization. ...

27 Jul 2010
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Using Porter's five forces to understand Orange's strategy

Essay - 1 pages - Business strategy

In order to establish the quality of strategy of the Orange Group and what it can be in the future, the analysis of the five forces of Porter is essential. On examination it is possible to identify the key success factors of the sector and to know what elements are needed to master in order excel...

26 Jul 2010
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For those who enjoy economics

Essay - 17 pages - Business strategy

The success of a new business areas always require you to know what their business and will invest how to have a favorable opportunity. Form and stating your objectives in a detailed plan that it would be for you to orient business. These goals will only lead to you going to be the final...

21 Jun 2010
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Research proposal - proposed title: The role of quality factors in electronic commerce

Essay - 4 pages - Business strategy

The unprecedented proliferation of the Internet and the World Wide Web over the last decade has increased the importance of electronic commerce. The research will present an exploratory study of the role of quality factors in electronic commerce in order the significance of the latter to be...

06 Apr 2010
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An empirical study on the relationship between outsourcing determinant factors and outsourcing performance in Korea

Essay - 10 pages - Business strategy

The Outsourcing Industry has grown at a swift pace and evolved over time, and the Global IT Outsourcing market has shown signs of a steady growth. The domestic IT Outsourcing market is also no exception. The domestic IT Outsourcing industry is characterized by a bigger share of a captive market...

06 Apr 2010
pdf

Corporate venturing as a major corporate strategic initiative

Essay - 15 pages - Business strategy

This paper reviews selected literature on internal corporate venturing in order to help build a venture management framework for scholars as well as managers. It includes a discussion of the various definitions authors have proposed, corporate venturing success drivers, and the different internal...

28 Oct 2009
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Emerging antibiotic resistance among the uropathogens

Essay - 6 pages - Business strategy

Urinary tract infection (UTI) is a frequently encountered condition seen in clinical practice. It is a broad term that encompasses asymptomatic bacteriuria and asymptomatic infection with microbial invasion and inflammation of urinary tract (Kunin, 1964) . While UTI affects...

17 Sep 2009
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A study on the production, package, distribution and merchandizing process in Himalaya International Pvt Ltd (Egypt) (Garment industry)

Essay - 30 pages - Business strategy

Himalaya is located in the heart of Egypt, the land of Pharaohs and Cleopatra in a public free zone of Nasr City. Himalaya International was born on June 1999, and Christened on 21st December 1999 with an authorized and paid up capital of US 2.00 $ million. The land of Pharaohs and...

29 May 2009
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An analysis of cost-accounting in Starbucks Coffee Company

Essay - 8 pages - Business strategy

Starbucks did not start as a seller of beverages. Its history stems in 1971 from the putting up of a business, which focused on the distribution of coffee beans, by Jerry Baldwin, Zev Siegel and Gordon Bowker. It was with the entry of the entrepreneur Howard Schultz into the...

17 May 2009
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Negotiation dynamics: Bouygues Vs Propriétés Privées

Essay - 4 pages - Business strategy

To do this assignment I have chosen to take a case that I recently came across at my work. I currently work in a real-estate agency as a marketing manager. In my work, I am in charge of the marketing of the company and I am in charge of finding new partners for the company as well. For example,...

20 Feb 2009
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Polythene industry of Europe

Essay - 38 pages - Business strategy

Polythene is one of the most widely used materials today. It has permeated practically every aspect and walk of life. From the positive to the negative its always there, the positive being some of the products made from it that uphold essential functions in various industries and the...

05 Feb 2009
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Bentley Ceramics

Essay - 9 pages - Business strategy

Bentley Ceramics has experienced a substantial increase in demand. The current equipment and staff of Bentley Ceramics cannot meet this demand, and will require capital expansion to meet both current and future obligations. Premiere Business Consulting (PBC) has been engaged by Bentley Ceramics...

27 Jan 2009
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The Coca-Cola company

Essay - 4 pages - Business strategy

On May 8, 1886, Dr. John Stith Pemberton, a local pharmacist in Atlanta, Georgia, created the syrup used to produce Coca-Cola. He introduced the syrup to the community at Jacob's Pharmacy, also located in Atlanta, Georgia. The syrup was sampled, well liked, and sold for five cents per glass as a...

21 Jan 2009
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Food sharing and trust: Exploring the possibility of a relationship of causality

Essay - 12 pages - Business strategy

Imagine what it would mean for businesses if they found that the money spent on the entertainment of guests had no real affect on the trust built with the other party. Or perhaps if businesses were told the opposite, that sharing food would enhance trust between two parties, they would invest in...

21 Jan 2009
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Allied Toys Inc. (2008)

Essay - 8 pages - Business strategy

Allied Toys, Inc is a company based in NY, USA. Its activities are the development, manufacture and marketing of “high tech toys”. Some of these toys embody new inventions that are protected by a US patent. The production of the toys will be outsourced to China and the toys will be...

21 Jan 2009
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Airlines and energy prices

Essay - 11 pages - Business strategy

Business environment is fraught with risks; each company in order to succeed in this unpredictable environment must mitigate risks. Risks can arise from varied sources; the airline industry is like any other industry, also confronted by pressures from several business areas. In the late 90's and...

20 Jan 2009
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Firms motivations to create alliances

Essay - 5 pages - Business strategy

More and more companies are recognising that to gain a competitive advantage they may have to enter into alliances with other firms. Referring to examples, identify possible motivations for entering into a strategic alliance and then critically evaluate the possible problems that may be...

20 Jan 2009
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Study of Nike's strategy

Essay - 11 pages - Business strategy

Sport has taken an important place in the society: L'Equipe is now the leading newspaper in France, ahead of Le Monde. The most purchased video games pertain to sports (GranTurismo, Fifa Soccer….). Young people dress with clothes (Adidas, Reebok, NIKE, Fila, Caterpillar, New Balance, Aigle,...

20 Jan 2009
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Analysis of success strategy of Starbucks

Essay - 12 pages - Business strategy

On 26 January 2004, a true "culture shock" had occurred in avenue de l'Opera in Paris. The American Starbucks Coffee has grappled with the French market with the opening of a shop and a coffee bar, causing controversy in a country with an ancient culture of "little black coffee" at cafes or...

20 Jan 2009
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The journal Liberation and the young French readership

Essay - 9 pages - Business strategy

Liberation is a daily newspaper first created in 1978 by J.P. Sartre. Originally at the extreme left wing of the French political scheme but through the decades it has shifted to a more leftist, labor-style orientation. The paper has been facing financing issues that have been undermining its...