Consult more than 14414 documents with no limitation. Our subscription options

Essays in business strategy 31 to 60

Filter by:

Filter by:
 
See all documents

233 results

15 Mar 2012
doc

Global advertising strategy of Apple

Essay - 10 pages - Business strategy

The objective of this analysis, is to understand how a big brand like Apple makes its promotion world-wide. We have chosen Apple, because we we own Apple products, thus we found it interesting to discover something more about this brand and its promotion campaign. ...

11 Mar 2012
doc

Global branding of Unilever and Nestle

Essay - 15 pages - Business strategy

This report describes the global branding strategy of Unilever Plc. and Nestle companies. It shows the importance of cultural differences and problems that might arise if they are omitted in advertising. It explains why to adapt the products locally rather than standardize and the way how each...

06 Mar 2012
pdf

Financial analysis report: Adidas vs. Puma

Essay - 20 pages - Business strategy

Europe will be hosting two major sports events in 2012: the UEFA European soccer championship in Poland and Ukraine as well as the Olympic Games in London. Consequently, with the end of 2011 approaching, there might be a current window of opportunity to invest in European manufacturers of...

08 Feb 2012
doc

Cultural differences in business and comparison between the American, English and French management style

Essay - 6 pages - Business strategy

Progress in telecommunication and transportation technologies has resulted in unprecedented growth in international trade in general and transatlantic trade (between the European Union and North America) in particular. As a result, Europeans and North Americans often interact to negotiate...

19 Jan 2012
doc

Catalytic Solutions, Inc

Essay - 7 pages - Business strategy

Catalytic Solutions, Inc (CSI) is a young Californian company that produces catalytic converters, which are used to reduce the toxicity of emissions from a combustion engine, as a motor. CSI possesses a technology that allows producing better and cheaper catalytic converters than competing...

13 Jan 2012
doc

Renault-Nissan alliance: Current situation

Essay - 5 pages - Business strategy

Doubts and rumors were rife when Renault and Nissan announced the formation of the Renault-Nissan alliance in the late 90s. However, today, the Renault-Nissan alliance has proven to be successful because of their unity in terms of performance. This has been possible because ever since day one of...

12 Jan 2012
doc

Fast Cash Commissions

Essay - 2 pages - Business strategy

Earning money through the internet is always a popular choice, especially for those who are continuously connected with the internet. There are ample ways to learn and earn money through internet sites; “Fast Cash Commissions” is one of them. This is an online internet marketing...

19 Dec 2011
pdf

The launch of hairdressing salon "Tchip" in Australia

Essay - 32 pages - Business strategy

The objective of this report is to launch the hairdressing salon “Tchip” in Australia. In France, Tchip is directed by Franck Fran├žois and is part of the VOG group. Franck Francois is the founder of the concept of low cost hair salons and nowadays, Tchip is the leader in its sector. Its...

19 Dec 2011
doc

Luxury goods in China

Essay - 4 pages - Business strategy

The increasing demand for luxury goods can be traced back to two important factors. Firstly the transition of China from a planned economy to a market economy and the opening of borders to foreign trade in 1978 have allowed luxury brands to penetrate the Chinese market. Secondly, this reform of...

29 Nov 2011
doc

Business Ethics

Essay - 7 pages - Business strategy

Select some recent incident of controversy about “corporate misbehavior” and explain what the alleged ethical abuses were that occurred at the company and what penalties, if any, have been imposed on the alleged perpetrators. (If no penalties have yet been imposed what penalties do you...

28 Nov 2011
doc

Business Ethics: Dior

Essay - 10 pages - Business strategy

Christian Dior was founded in 1905 in Normandy. In 1946, Dior opened his legendary home at 30 Avenue Montaigne. In February 1947, Dior launched his first collection called Corolle, where women were drawn like flowers. It was the beginning of the success story. Every fashion book said that the...

29 Jun 2011
doc

Is Wal-Mart good for America?

Essay - 2 pages - Business strategy

With over 5000 stores worldwide and 100 million shoppers per week in the United States alone, Wal-Mart is one of the largest corporations in the world. And with its astounding efficiency, profit margin, and customer base, it is also an extreme example of the free market system, and for...

27 Jun 2011
doc

Cola War: Coke vs. Pepsi

Essay - 8 pages - Business strategy

Industry competition has given rise to extensive market efforts by companies to sustain their position by gaining an edge over competitors. Industrial trend helps company to set standards and design a strategy for the accomplishment of goals. Multiple set of strategies are devised...

27 Jun 2011
doc

Beyond the Borders

Essay - 9 pages - Business strategy

Lars Inman needs to turn RLK Media around in twelve months. With no marketable product on the table, his only option is to get their new iVid gadget in the market. He is faced with the decision whether to in-source or contract out its software development. This paper explores the different...

14 Jun 2011
doc

Walmart Overseas: An analysis

Essay - 13 pages - Business strategy

The idea behind what would become Walmart was a store that would offer a large variety and volume of products offered at low prices, everyday. Sam and J.L. Walton, the founders of Walmart, believed that American small towns would benefit from a large retail shopping center because of the everyday...

06 Jun 2011
doc

Analysis of team charter

Essay - 2 pages - Business strategy

Groupthink is essential to productivity in the workplace. By implementing workgroups or a team building conducive atmosphere, the simple brainstorming one person would do on his own can blossom into new, innovative ideas that can be achieved only by working together. When a team is first...

06 Jun 2011
doc

Importance of personal values

Essay - 2 pages - Business strategy

Personal values are not only apparent, but also essential in business and personal life. Everyone has a core set of values, and while they differ from person to person, they often focus on such things as respect, honesty, community, accountability, justice, loyalty, and trust. The...

16 Feb 2011
doc

The FMEA and its applications in sectors

Essay - 10 pages - Business strategy

The FMEA was developed by the U.S. Army in the late 1940s as a military procedure (MIL-P-1629). It was used as a technique for assessment of reliability and to determine the effects of failures of systems or equipment. The failures were classified according to their effect on mission success and...

13 Feb 2011
doc

Aussie Fresh export strategy

Essay - 8 pages - Business strategy

Export strategy, a crucial part of international business management, can directly affect the success of transnational companies' business performance linked to their host-country nationals. In the meantime, a well-rounded export strategy should be formulated based on the analysis of both...

27 Jan 2011
doc

Analysis and strategy of Siemens

Essay - 3 pages - Business strategy

In May, 2005 the president of Siemens, Mr. Kleinfeld launched a program called 'Fit4More'. This program was based on four pillars - the sustainability of performance and consistency of the portfolio, operational excellence, quality of staff and social responsibility. The aim of the...

27 Jan 2011
doc

Diagnosis International: Carrefour's expansion strategy in Asia

Essay - 48 pages - Business strategy

Lately the Carrefour group inaugurated its store numbered one thousand in the world, in China. Its eight hypermarkets in Japan were yielded to the Japanese group Aeon. Such a paradox within the same continent pushes one to question on the strategy of the French giant in Asia. The...

27 Jan 2011
doc

Impact of the delays of delivery of A380 Airbus in the sector of aeronautics and the restructuring plan

Essay - 11 pages - Business strategy

These last months, the situation of the air transport has been strongly influenced by the crisis which Airbus saw, due mainly to the delays in the delivery of A380. Sonaca is also touched by this crisis, and this, because Airbus is a very important customer. Indeed, the orders for...

30 Dec 2010
doc

Nike: A case study (2006)

Essay - 10 pages - Business strategy

Nike is a brand of sportswear that originated in the United States and is now a globally recognized brand, probably the best known. The brand owes its success to Philip Knight and Bill Bowerman, co-founders of Nike; today, the brand is a multinational company with a turnover exceeding 10 billion...

22 Nov 2010
doc

The continued dominance of Dell in the the highly competitive technological world

Essay - 6 pages - Business strategy

Founded in 1984 by Michael Dell, Dell Computer Corporation created an innovative concept by placing the customer at the center of the business organization. In 1998, the company set up a direct sales model, allowing it to establish itself quickly and successfully in the computer industry. Indeed,...

12 Nov 2010
doc

Discuss the relevance of Gesteland's dimensions in relation to analyzing intercultural business communication.

Essay - 4 pages - Business strategy

By the end of the 20th century, 80 percent of the U.S. products were competing in the international market. This fact emphasizes the globalization of the world's economy. The changing environment and increasing complexity of the 21st century workplace makes communication even more important. In...

06 Oct 2010
pdf

The changing meaning of luxury in Europe

Essay - 50 pages - Business strategy

No longer reserved for the selected few, luxury is now within the reach of a much larger consumer segment. In this analysis we ask Europeans what constitutes „luxury? in their everyday life. As the prospects for obtaining a certain level of material wealth is fulfilled - or it is within...

29 Sep 2010
doc

Organizations inter-cultural negotiation - Brazil, Sweden and Indonesia

Essay - 9 pages - Business strategy

Today we live in a world where there is increasing competition and market saturation. Indeed to remain competitive, the companies must adopt several strategies such as: internationalization and diversification. The internationalization consists in extending on overseas markets. That makes it...

29 Sep 2010
doc

"Global strategy and Globalization in emerging markets"

Essay - 6 pages - Business strategy

Organizational culture, like national culture, is an iceberg, with some elements above water and others submerged. Elements above water are not only more visible, but easier to understand. Elements below water are difficult to observe and are more important for understanding culture because they...

29 Sep 2010
doc

Europe's leading telecom companies : Overstretched and under threat

Essay - 9 pages - Business strategy

According to Campbell in 2002, the classic prescriptive process can be defined as a “strategy that is planned in advance and which follows a rational process through each stage from analysis to implementation.” Widely recognised as the most principal theories for...

29 Sep 2010
doc

The Body Shop

Essay - 15 pages - Business strategy

The cosmetics industry is one of the biggest industries in the world. The worldwide annual expenditure for cosmetics is estimated at U.S. $18 billion. There is strong global competition in this industry. To obtain a competitive advantage, companies need to invest a lot. They have to innovate...