Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern Central Europe is becoming an attractive place for this sector. The reality is that the pollution is touching new heights in the UK. It is important for the citizens to reduce their energy consumption and companies must incorporate a sustainable development policy. In fact, Kyoto protocol and the European commission were concerned about the environmental problems and its preservation. For my dissertation I have distinguished key components which have to be described before beginning my research and analysis. Firstly, I have to take into account the information about Toyota and its history. So, I will analyze Toyotism and all its the notions.
[...] Bio-ethanol in Europe: the case of Ford Ford is launching the car in the UK and is hoping to have the same success the ‘Flexi-Fuel Focus has' enjoyed in Sweden. On sale in Sweden since 2001, the Focus is also available in the C-Max version in Sweden. Flexi-Fuel Focus' costs around £200 more than the conventional car and is identical to petrol model except the cylinder head and engine management system. Sweden's bio-ethanol industry is developing fast, car manufacturers like Saab and Volvo want to join Ford by launching bio-ethanol models. [...]
[...] The industry employs more than 240,000 people in 3,200 businesses, including eight volume car makers and many of the world's major component manufacturers Comparison between Japanese and UK auto industries Throughout the 1980s and into the 1990s the superiority of the Japanese automotive industry to its Western competitors was emphasized in the management. It is clear that the Japanese performance superiority was not limited to manufacturing. Compared with European vehicle manufacturers, Japanese vehicle manufacturers shorter lead times for the development of new models, used smaller product development teams and had higher levels of engineering productivity'. [...]
[...] So, they have to respond to the expectations of Toyota in order to work with it. Thus, suppliers have to produce only precise quantities of previously ordered items with minimum waste. The bargaining power from suppliers is not relevant. In fact, it is an opportunity of expansion and safe for them to provide to Toyota. Secondly, customers are the key element to Toyota's policy: each buyer has to be satisfied with Toyota. Therefore, quality of service and quality of products are the fields in which Toyota would need to be perfect. [...]
[...] Appendices Appendix the segmentation of the European car industry Segmentation High segmentation Examples Appendix the market segmentation of Toyota Toyota products Segmentation Aygo B1 Yaris B2 Corolla M1 Corolla Verso M1 (estate car) MR - 2 M1 (Touring coupe/ Convertible car) Avensis M2 Avensis verso M2 (estate car) Celica M2 (Touring coupe/ Convertible car) Prius M2 (hybrid motor) Rav-4 M2 (SUV) Previa H1 (SUV) Land Cruiser H1 (SUV) Land Cruiser Station Wagon H2 (SUV) Hilux H2 (SUV) Appendix the SWOT analysis of Toyota Strengths Weaknesses Own production system: Toyota - A production method sometimes Production System; critical due to hard-working First car company to launch a conditions. [...]
[...] Chapter Major trends for the future The Automotive Industry in Eastern Central Europe The UK was leading the European automotive industry in the late 1990s with 30 projects per year, but UK was in the ninth position last year26. However, investments in component plants show signs of recovery. Despite recent bad news about UK car plants, there are a number of manufacturers continuing to invest in new products, and more capacity into UK manufactories. Many suppliers need to be close to their customers. [...]
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