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Market studies in business strategy 61 to 84

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10 Jan 2011
doc

The pharmaceutical industry

Market study - 34 pages - Business strategy

The pharmaceutical industry is an economic sector that is very rich and active, consisting mainly of research, manufacture and marketing of medicines. Its success is illustrated by the fact that it is one of the most profitable industries in the world. Some of the best pharmaceutical and biotech...

08 Oct 2010
doc

The international marketing strategy of "Leon Barde Vintage Wine" to enter the Chinese wine market

Market study - 14 pages - Business strategy

France is attached to a sector which is an important part of its own identity : the sector of the wine. When you will ask one characteristic of our country to foreigners, the majority will answer Paris, the gastronomy, the luxurious, maybe the love but definitely also the wine. Since the...

29 Sep 2010
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The Swiss chemical and pharmaceutical industry

Market study - 6 pages - Business strategy

In the beginning, pharmacists developed new products in their back shop. Industrialization started a century ago, with the universal exposition where scientists wanted to find new processes and develop their market. Moreover, the two World Wars led to significant growth in this particular market....

29 Sep 2010
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Airline industry: analysis of five forces model of Porter

Market study - 6 pages - Business strategy

Airlines are companies and their aim is to operate routes and carry passengers. We will not analyse the cargo part of the airlines here but only the passenger carrying. An Airline can be a national company (airline owned by the government of a country). It normally conducts scheduled flights but...

29 Sep 2010
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The difficulties to stay the leader on a market: The French Wine Industry and its fragile economic position

Market study - 34 pages - Business strategy

• Recent events: Numerous violent strikes were organized by the wine growers to draw attention to their difficulties; for instance, they demanded more assistance following the bad weather conditions that ruined the annual harvest. • A succession of demonstrations: It is a traditional...

29 Sep 2010
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Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future

Market study - 26 pages - Business strategy

Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...

29 Sep 2010
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International business strategy: The Japanese Car Industry

Market study - 24 pages - Business strategy

The Japanese Car Industry is aiming to expand its market share across the world. The major manufacturers operate on all continents with production facilities spread all over the world. They have expanded throughout the past 20 years with a combination of Greenfield Investments, Joint Ventures and...

29 Sep 2010
doc

The launch of a new product on the Algerian market (Sagem mobile phones)

Market study - 38 pages - Business strategy

This report mainly focuses on Algeria as an emerging market, mobile phone as a product and Sagem as a French company. This report includes a detailed study of the marketing strategy and the economic conditions in Algeria and also analysis of the product and the services that Sagem offers to...

21 Apr 2009
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A study on building a brand for cotton through marketing research

Market study - 24 pages - Business strategy

A product is a physical structure, but a brand is a perceptual entity that lives in the people's minds. The first question that strikes our mind is “why branding is necessary?” As the products fail to generate competitive superiority, the need for the brand arises. Though essentially...

20 Apr 2009
doc

Credit appraisal process and customer satisfaction on home loans with reference to ING Vysya Bank Ltd

Market study - 46 pages - Business strategy

The changes after liberalization and globalization process was initiated in 1991 had a significant impact on the financial sector. In India, housing finance segment has increased in the recent years. Boost to housing can rejuvenate the economy. The success of the housing companies in the market...

03 Apr 2009
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Indian pharmaceutical industry

Market study - 9 pages - Business strategy

The Indian Pharmaceuticals sector has come a long way, being almost non-existent during 1970, to a prominent provider of health care products, meeting almost 95% of country's pharmaceutical needs. London research company Global Insight estimates that India's share of the global generics market...

03 Apr 2009
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An overview of the Indian cigarette industry

Market study - 29 pages - Business strategy

The Cigarette Industry is one of the oldest industries in India (almost 100 years old). It is an important agro-based industry. It is highly labor intensive and provides livelihood to about thirty million people directly and indirectly. India's tobacco industry is one of the largest in the...

03 Apr 2009
doc

The Indian television broadcasting industry

Market study - 43 pages - Business strategy

The Indian Entertainment and Media Industry has out-performed the Indian economy and is one of the fastest growing sectors in India. It is rising on the back of economic growth and razing income levels that India has been experiencing in the past years. This is significantly benefiting the...

31 Mar 2009
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A Study on customer satisfaction towards Cipla products

Market study - 40 pages - Business strategy

Satisfaction is an important element in the evaluation stage. Satisfaction refers to the buyer's state of being adequately rewarded in a buying situation for the sacrifice he has made. Once the customers purchase and use the product they may then either be satisfy or dissatisfied. Today's market...

20 Jan 2009
doc

Almasah international real estate: The real estate market in Dubai

Market study - 41 pages - Business strategy

In February, I landed in Dubai for the first time, after having heard so much about it. I was astonished by the number of towers already built at that time but more by the huge amount of cranes and construction sites. Therefore, I decided to do my internship for a real estate broker. I quickly...

13 Jan 2009
doc

An Irish firm in the Chinese Market

Market study - 9 pages - Business strategy

Enterprise Ireland, positioned in the cosmetics field, is willing to enter an international market. With 15% of annual growth in the global market, China becomes more and more attractive for businesses all around the world. In Europe, the attractiveness is intensified by the amount of trade...

12 Jan 2009
doc

Actimel Advertising and Media's

Market study - 8 pages - Business strategy

Nowadays, working on a discipline like advertising is not an easy task to achieve. Advertisers have to be more and more attentive to the competition which is very large, even in the business to business market. They have to do the difference, in a world where advertising bludgeoning is on every...

09 Jan 2009
doc

Brasseries Kronenbourg: 1664

Market study - 9 pages - Business strategy

We have chosen the beer 1664 because it is the most famous beer of the brand Kronenbourg, which is the leader of the French beers market. Kronenbourg is an international company which offers lagers, white and amber beers to brown ale, as well as non-alcoholic beer, shandies and cider. Brasseries...

25 Nov 2008
doc

The Starbucks management

Market study - 5 pages - Business strategy

The Seattle-based coffee company called Starbucks has been dominating the coffee industry all over the world. With its business running for more than a decade now, Starbucks has become a household name through its popularity in its stores worldwide. Starbucks has elevated the standard of coffee...

29 Jun 2008
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Combating a Coffee crisis: Starbucks strengthens its semblance

Market study - 4 pages - Business strategy

Coffee is an essential part of the morning for many people in America and all around the world. For some people, not having that morning cup of coffee can mean the difference between a productive day at the office, and a miserable day filled with sleepiness and aggravation. As Americans, when...

09 Oct 2007
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"The Tigerenten" German Day Care Center

Market study - 5 pages - Business strategy

“A strategy is important, but the process of developing a strategy is even more important” (Turban p. 583). The state of New Hampshire licensed German Day Care Center “The Tigerenten” provides a unique learning environment to children between the age of one and five during the...

08 Aug 2007
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North American Palladium: Where is company going?

Market study - 5 pages - Business strategy

Precious metals such as palladium have been in great demand for the past five years, and thus there have been strong pushes for production increases. This year, palladium production by North American Palladium is expected to be 290,000 ounces, which includes production from their underground...

16 Jan 2005
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China's beer wars South Africa Breweries. SABMiller case

Market study - 31 pages - Business strategy

1. General information on the company A. SABMiller historical B. Important figures C. International policy 1. The main international events 2. The case of China 3. Analysis of the SAB International policy 2. Analysis of the Chinese beer market A. Characteristics of the Chinese beer market B....

07 Oct 2004
doc

Exporting French toys to Canada

Market study - 20 pages - Business strategy

Moreover, the French and Canadian governments have recently tried to strengthen their business relationships, and encourage trade between them. It may be very interesting for the French toy industry to penetrate the Canadian market as its presence there remains reduced, and Canada seems an...