We have chosen the beer 1664 because it is the most famous beer of the brand Kronenbourg, which is the leader of the French beers market. Kronenbourg is an international company which offers lagers, white and amber beers to brown ale, as well as non-alcoholic beer, shandies and cider. Brasseries Kronenbourg is the leader of the French market with 40% of the market shares and with over 8.5 million hectolitres per year.Kronenbourg is active in every segment throughout the country and it realises a net annual sales of 850 millions euros. Nearly 70% of sales are in the off-trade sector (shops and supermarket) and 30% in on-trade (cafés, bars, pubs). Moreover, 5% of sales are exported. The two production sites, Obernai (capacity 6Mhl) and Champigneulles (3 Mhl), employ 1,900 persons.
[...] To bring out the full flavour of the hops, Brasseries Kronenbourg uses the Dry Hopping process, whereby the hops are added at the end of the brewing process. Freshly picked female flowers are added to the beer and left for 48 hours. Christmas Beer It is possible to drink this beer between the 15. November and the 30. December. The 1664 Christmas Beer is a beer with a thick, creamy head, an amber body and a rich caramel and hop-flower flavour. [...]
[...] Brasseries Kronenbourg has developed different kinds of packaging over the years, all doing the job of protecting the beer and informing the consumer. Glass Glass is the material most commonly used for beer as it doesn't react with the contents in any way and is fully recyclable. The bottles they use are made 60% with recycled glass. Glass is such a versatile material and they have come out with a number of highly attractive designs for the bottles. The slimline 1664 bottle, for example, first appeared in 1994 and won a packaging oscar for its design, featuring the brand's four numbers engraved at the bottom of the bottle. [...]
[...] Kronenbourg 1664 is a top-range beer, specially formulated for the international market to enhance the worldwide image of Brasseries Kronenbourg. This brand is exported and manufactured under licence. Foreigners consume more 1664 than French people. Kronenbourg 1664 has been sold in Great Britain, Swiss, Canada, the United States and in Russia since 2005. The positioning is the same in all the countries. United Kingdom In United Kingdom, the ranks second in the sales of premium beers. Russia In Russia the 1664 is produced in St-Petersbourg The product range The 1664 product range is organized by hops (plant) or malts (cereal) traditional beer Made with selected malts and exclusive yeast, this darkish beer with golden highlights has an aromatic hoppiness and a subtle bitterness that comes from a long maturation in the cellars. [...]
[...] Finally, it is necessary to know that 1664 has a website for the USA and Switzerland. Soon, the others could also discover the new objects before the day out, created by Philippe Starck for the brand, and the objects (glass, bottles ) will be sold on the website Lobbying Safety on Internet Kronenbourg has responsibilities about alcohol because it's a brewer producing alcoholic drinks. First of all, we can see on the website of Kronenbourg and on all the websites of Kronenbourg in the different countries (USA, UK and Switzerland) on the first page that Kronenbourg asks the birth date of the person who wants to see and to visit the site. [...]
[...] - 1664 and the team Alinghi Alinghi & 1664 build a new winner team in the sail's world. The Team Alinghi has embodied the success since March 2003, since they have won the 31st America's Cup. And since 2004, Swiss Kronenbourg has been the team's Official Supplier with its brand 1664. Now the partnership between Alinghi and 1664 puts two dynamic international brands together; each one works with a tenacious and wilful team. - 1664: Co-Sponsor of the Official Swiss Championship Match Race The premium beer 1664 supports also the UBS Alinghi Swiss Tour. [...]
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