"A strategy is important, but the process of developing a strategy is even more important" (Turban p. 583). The state of New Hampshire licensed German Day Care Center "The Tigerenten" provides a unique learning environment to children between the age of one and five during the morning and five to ten years of age during an after school program. Our Daycare also offers an early drop off service and a late pick up service. We work on preparing our children to have a cultural advantage on their peers through teaching them early on the basics of the German language and German culture, all while providing a safe environment during the time they are with us.
[...] Location: Tigerenten” German Day Care Center will be operated out of a single location first. This location will be in the Greater Nashua area. Market Needs: The need for a German Day Care Center and the increased need for quality child care in general are demonstrated by an increase of families where both parents work and large (and growing) investments between the two nations necessitating more bilingual German - English speakers. With the fastest growing population of the New England area, New Hampshire has a definite need for child care Market Plan E-Advertisement: We will ask the German school of Manchester and the German International school of Boston to do a banner swap on our homepages. [...]
[...] One to two other German day care centers depending on the successful operation of the first center are planned in the New England area in the next four years. Business Case: The Company will generate revenue by charging the families we provide services to, through child related banners on our homepage, and cooperative fundraising with the families to enrich the German cultural experience all while reducing the overall costs to our clients. Once running the Day Care Center will be a B2C and B2B case. [...]
[...] Tigerenten” German Day Care Center must charge appropriately for the high-end, high-quality educational and care giving services we offer. The quality of our service will support the prices we charge. Technology: Comprehensive and interactive webpage. Secure log in through VeriSign. Multiple webcams set up throughout the Day Care Center (inside and outside), accessible only by parents and relatives when logged in. Documenting all field trips and events, posted in the members section of the webpage. Text messages to and from parents This includes parents text messages if they're going to be late for pick up or from the center's side, if their child starts showing symptoms of an illness. [...]
[...] (2005). U.S. Census Bureau. Retrieved June from U.S. Census Bureau American Fact Finder Web site: http:/ /factfinder.census.gov/servlet/STTable?_bm=y&-geo_id=04000US33&- qr_name=ACS_2005_EST_G00_S1601&-ds_name=ACS_2005_EST_G00_&-redoLog=false (2005). U.S. Census Bureau. Retrieved June from New Hampshire Children Characteristics Web site: http:/ /factfinder.census.gov/servlet/STTable?_bm=y&- r_name=ACS_2005_EST_G00_S0901&- geo_id=04000US33&-ds_name=ACS_2005_EST_G00_&-_lang=en&-redoLog=false&- CONTEXT=st DHHS. Retrieved June from Licensed Plus Web site: http:/ /www.dhhs.state.nh.us/DHHS/CDB/licensedplus-providers.htm Welcome to the German Language School. Retrieved June Web site: http://nhgerman.org/ [...]
[...] The owner of our Day Care Center will create the base of the homepage: An inviting design with the history of the Day Care Center, information about our staff, news, services, links and a forum. The more complex part of the homepage will be outsourced to a professional. He or she will create the parent log in. In this section parents will be able to see their billing history and be able to pay their bills through PayPal or credit card. [...]
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