1950s:Britain - The biggest motorbike maker in the world. Bankruptcy in 1983:Bad management and rescue attempts. John Bloor: The re-founder of Triumph. Invested £80 million: Redesign product model = maintaining the nostalgic power. Hired people who were familiar with Triumph. Outsourced the production of all parts.
Present status of Triumph
The downturn of the Japanese manufacturers' market shares
Product communication mix
Boost hype of brand
Internal decision making process
Standardization of short channel of distribution for motorcycle market in USA