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01 May 2009
doc

Market share strategy to getting company benefit

Thesis - 14 pages - Business strategy

Companies in the era of growing globalization, need to rethink the mission of business and marketing strategies they were critical. Currently the company is not engaged in market competition with the already known and have the option, or a customer that is stable, but in the war between the...

29 Apr 2009
doc

How to set up a plant: The best layout plans

Thesis - 17 pages - Business strategy

Plant layout is very essential and needs consideration and attention from the very beginning so as to avoid subsequent problems. Though one can think of several layouts but the best one is obviously the one, which is both very systematic and cheap. It is arrangement of machines, scientific use of...

29 Apr 2009
doc

Adidas in India

Thesis - 7 pages - Business strategy

Adidas AG is a German sports apparel manufacturer, part of the Adidas Group. It registered as Adidas AG on 18 August 1949 (with lower-case lettering: "Adidas"). The company was named after its founder, Adolf (Adi) Dassler, who started producing shoes in the 1920s in Herzogenaurach, near...

29 Apr 2009
doc

Customer satisfaction level towards American Express in India

Thesis - 24 pages - Business strategy

This is an overall study of the organization of American Express Bank Ltd. where it's working environment and various policies and practice are studied. The methodology used was conducting personal interview with all the functional manager departmental head and sales executives. Collect the...

29 Apr 2009
doc

A brief look at the company L'oreal and some of it strategies

Thesis - 12 pages - Business strategy

Eugene Schueller a young French chemist developed an innovative hair color formula, Aureole. He manufactured his own products and sold them to Parisian hairdressers. The company was registered in 1909. The guiding principle from the beginning was research and innovation in the interest of beauty....

29 Apr 2009
doc

Bandwidth discovery: A demand side analysis of the bandwidth requirements of India's IT and ITES sectors

Tutorials/exercises - 45 pages - Business strategy

Frost & Sullivan is an international market-consulting firm headquartered at Palo Alto, CA and with offices across the globe. The focus of work done at Frost & Sullivan is to interact with clients, understand their requirements and use the relevant domain expertise to develop...

29 Apr 2009
ppt

Pricing policy and strategy (28 Slides)

Presentation - 5 pages - Business strategy

After defining the price of any goods to be the money value that is charged to a product or services or the amount of money or goods for which a thing is bought or sold this presentation will talk about other things involved in deciding the price of goods like factors affecting pricing, methods...

29 Apr 2009
ppt

Market segmentation (20 Slides)

Presentation - 5 pages - Business strategy

The national market of any country is very wide. The producers of goods need not concentrate on a specific group of buyers or a distinct market. This may be termed as ‘mass' marketing. The producers of products must be clear whether they want to make a general purpose product which can be...

28 Apr 2009
doc

Material management, concept and handling in Parle India

Tutorials/exercises - 39 pages - Business strategy

Material handling is a vital component of any manufacturing and distribution System and the material handling industry is consequently active, dynamic, and Competitive. Material handling is an important practical consideration in the design of new manufacturing and distribution systems, and...

28 Apr 2009
doc

Evolution of mobile commerce

Tutorials/exercises - 50 pages - Business strategy

How shall we define “mobile commerce”? Simple definitions of the term are emerging in the industry, but most tend to serve the commercial interests of those who coin them. Thus for some mobile commerce is purely concerned with shifting existing online shopping services onto cell phones,...

28 Apr 2009
doc

Supply chain management, concept and its uses

Tutorials/exercises - 40 pages - Business strategy

Supply Chain Management has dominated our lives, our thinking and our actions for almost half a decade now. From logistics to materials management to supply chain management, the evolution has been slow and stead. The decade of the 90's has been the most turbulent leading to large-scale adoption...

27 Apr 2009
doc

Lewin's change theory and the problem of addressing nursing shortages using technology

Thesis - 7 pages - Business strategy

Introduction - Nursing shortages are a world-wide problem that negatively impact many areas of the profession's goals, from level of job satisfaction to patient care, with an inverse proportional relationship between higher patient-nurse ratios, noted in much research. (Al-Kandari and...

24 Apr 2009
doc

Location determinants of foreign direct investment in real estate

Thesis - 23 pages - Business strategy

The global real estate market is complexly structured and highly competitive. In order to diversify the portfolio and to achieve the highest risk adjusted return, real estate firms invest across national borders. The choice of the most favorable location is of highest importance for the success...

21 Apr 2009
doc

A study on building a brand for cotton through marketing research

Market study - 24 pages - Business strategy

A product is a physical structure, but a brand is a perceptual entity that lives in the people's minds. The first question that strikes our mind is “why branding is necessary?” As the products fail to generate competitive superiority, the need for the brand arises....

21 Apr 2009
doc

A study of capital structure performance using EBIT-EPS analysis

Case study - 24 pages - Business strategy

This study is born out of the need to establish the presence of the responsiveness of capital structure performances through EBIT-EPS analysis as performances indicators to turnovers the company's performances, which is measure of leverage, ratios with respect to the company's needs. ...

20 Apr 2009
doc

Initial public offering: MIC Electronics Ltd

Dissertation - 51 pages - Business strategy

Project IPO deals with initial public offering, or IPO, because it is the first sale of stock by a company to the public. A company can raise money by issuing either debt or equity. If the company has never issued equity to the public, it's known as an IPO. Broadly speaking, companies are...

20 Apr 2009
doc

Security analysis and portfolio management in Collabo Interactive Solutions

Case study - 45 pages - Business strategy

Portfolio management is both an art and a science. It is a dynamic decision making process, one that is continuous and systematic but also requires a great deal of judgment. The objective of this project is to blend theory and practice to achieve a consistent portfolio management process. ...

20 Apr 2009
doc

Credit appraisal process and customer satisfaction on home loans with reference to ING Vysya Bank Ltd

Market study - 46 pages - Business strategy

The changes after liberalization and globalization process was initiated in 1991 had a significant impact on the financial sector. In India, housing finance segment has increased in the recent years. Boost to housing can rejuvenate the economy. The success of the housing companies in the market...

17 Apr 2009
doc

Working capital analysis of a steel plant

Case study - 43 pages - Business strategy

Finance is the life blood of any business. As like without blood a human being cannot survive similarly without finance a business survive or run. Finance is aptly called as the science of money. It is the study of the principle and the methods of obtaining control of money from those who have...

16 Apr 2009
doc

The marketing strategy of Indiamart Intermesh Ltd

Case study - 46 pages - Business strategy

Today's companies need fresh thinking about how to operate and compete in the new economy. Today's economy is made up of old and new elements and is essentially a hybrid. We term marketing as a function by which a marketer plans, promote and deliver a goods and services to the customers or...

16 Apr 2009
rtf

Market study of Duron engine oil to be launched by Cetex Petrochemicals Ltd

Case study - 25 pages - Business strategy

Balmer Lawrie introduced modern day lubricants-greases and oils- in India, initially, bringing them from England and USA and distributing them to tea gardens and other industries. In 1937 the company pioneered the manufacture of lubricating greases in India setting up a small plant in Howrah,...

16 Apr 2009
doc

Hindalco and the Aditya Birla Group

Dissertation - 45 pages - Business strategy

Aditya Birla Group is India's first truly multinational corporation. A US$ 24 billion conglomerate with a market capitalization of US$ 23 billion, and has over 100,000 employees belonging to over 25 different nationalities on its rolls. Over 50% of its revenue flow from its overseas...

16 Apr 2009
doc

The effectiveness of the training and development program conducted at EXL Service.com (I) Pvt Ltd

Dissertation - 43 pages - Business strategy

Indian companies are walking up to the challenges thrown in by the market economy. To survive in this highly competitive scenario, managers are being pressured to improve quality, increase productivity, cut down waste & eliminate inefficiency. The collective effort of the employer and the...

16 Apr 2009
doc

Capital budgeting tools and analysis of capital expenditures

Case study - 35 pages - Business strategy

Capital budgeting is a financial procedure to ensure that capital is allocated to value adding opportunities. A capital budgeting / investment proposal should be accepted /rejected depending on whether it generates, over the life of investment, returns more than its cost of capital....

15 Apr 2009
doc

The fair trade debate: Pros and cons and future prospects

Thesis - 5 pages - Business strategy

Although most people know readily know of Free Trade, relatively very few have heard of Fair Trade. That being said Fair Trade has been around for decades, in various shapes and structures. This paper will consider the overall Fair Trade debate, and consider both sides of the issue, analyzing the...

14 Apr 2009
doc

Entrepreneurship and the Indian retail industry

Thesis - 26 pages - Business strategy

In India the retail industry is large, and it will continue to grow. The industry has a huge appetite for investments and is already seeing a lot of action on that front. A large number of global retailers are eyeing to get a share of the Indian retail pie. This report aims to aid them. Global...

14 Apr 2009
doc

Compensation structures for the better alignment of management and shareholder interests

Thesis - 13 pages - Business strategy

In recent years there has been much controversy surrounding the supposed ‘high' levels of executive compensation in large publicly traded firms. CEO pay packages, measured as multiples of average non-corporate worker pay, reached a peak of 525 times in 2000. Pay packages have also...

08 Apr 2009
doc

Facilities management

Thesis - 3 pages - Business strategy

The following writing has been carried out in order to identify the typical threats, issues and challenges that may arise in undertaking and completing the construction of an Indian hospitality project. The hospitality industry all over the world is very vast and requires more attention to...

08 Apr 2009
ppt

A look at Future Group

Presentation - 66 pages - Business strategy

Pantaloon Retail (India) Limited is India's leading retailer that operates multiple retail formats in both the value and lifestyle segment. Pantaloon has ushered a retail revolution in India and its founder Kishore Biyani is known as India's "King of Retail". Headquartered in Mumbai...

07 Apr 2009
doc

TATA Steel: Bearings division

Thesis - 40 pages - Business strategy

The Bearings Market in India has a very strong foundation though it is not that visible. TATA Bearings the subsidiary of TATA Steel is one of the largest bearing manufacturers in Eastern India and the fourth largest in the country. It is situated in Kharagpur, 117km from Kolkata. TATA Bearings is...