The concept of leisure, and the freedom to choose individual pastimes and leisure pursuits, is a 20th century development for the mass population. Historically, only the wealthy could divide up their time to engage in activities of their choosing. The working classes had neither the time nor the money to enjoy leisure activities on a broad scale. The development of leisure is seen predominantly in westernized cultures, where it has become increasingly sophisticated. There have been a number of factors contributing to the growth potential of the leisure industry - Technology has reduced hard labor in the working day, to the extent that people need to seek physical exercise for its own sake. Labor-saving devices allow freedom from domestic drudgery. People generally have more free time due to a shorter working week, and longer holidays. Disposable income has increased dramatically.
[...] In the leisure industry the place should offer convenience to the customer as they would most likely not have too much free time to spare in leisure activities as it is and the added travel time would only be a deterrent. Keeping this in mind, voluntary leisure groups like the Lions club or Rotary club have smaller local units which are affiliated to the central unit. Also Television as a leisure activity is so popular because it the service is available at the customers' home and offers him maximum convenience as compared to other leisure activities. [...]
[...] External: In the leisure industry promotion and communication is of paramount importance as all services offered are non-essential in nature thus the customer may not seek information about these. For example while a person may seek out information about banking services he may or may not seek information about the recreational options available to him. In the case of commercial entities such as water parks and television channels, stiff competition makes it necessary to promote their services aggressively. This promotion is meant to entice the customers to try their service offering. [...]
[...] In such kinds of pools, a transaction does place between the Swimming Pool Officer of the particular area and the final consumer. Customer: The customer is finally the one who consumes the service offerings, enabled by the provider of the company. There are various kinds of customer for a swimming pool. There are two ways of classifying them : Based on Membership Based on Gender Membership classification means that a particular customer is a member of the swimming pool and is a regular swimmer, or he is jus t a casual swimmer, who comes not so frequently. [...]
[...] Designing the leisure offering means integrating and combining these elements in a way, which will best meet the needs of the target market segments. When programs are developed, they may be classified in the following ways: Function Many services are classified by function. They are defined by the actual activities offered, and communications focus on this aspect. Facilities Many leisure activities can be distinguished by the nature of the facilities offered. Most potential users will have an understanding of the services offered by a leisure centre, or swimming bath, for example, and will be likely to respond to communications detailing the facilities available. [...]
[...] On the mezzanine level, is a small gallery devoted to Indian prehistory and protohistory, consisting largely of primitive tools and ornaments excavated by Sir John Marshall in Mohenjodaro in 1922. On the first floor central balcony of the museum are displayed objects of decorative art in ivory, silver and wood of the late 18th and the 19th centuries. Some paintings have also been displayed in this area, leading the visitor into the picture gallery. The paintings, donated by various patrons, from one of India's best public collections of work, representative of many styles and schools. [...]
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