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20 Jan 2009
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Case study: Amazon.com

Case study - 14 pages - Business strategy

Amazon.com is one of the first start-ups to appear around the end of 90's. Following the example of Microsoft or Apple, the appearance of Amazon became a myth, the famous American success story. The founder of the company is Jeff Bezos, a Princeton University graduate. Jeff Bezos was the senior...

20 Jan 2009
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The democratization of luxury

Essay - 62 pages - Business strategy

One notes, a strong expansion of the luxury market at the economic level, estimated in 2000 at approximately 90 billion euros (according to a Eurostaf study). Moreover, exploratory studies promise a bright future, with the emergence of a new wealthy class, globalization, and an expansion in the...

19 Jan 2009
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H&M on the Japanese market (2007)

Essay - 9 pages - Business strategy

Hennes & Mauritz AB, better known as H&M, one of the inexpensive clothing fashion brand's leaders, established an expansion strategy, above all towards the East. They opened a lot of new stores in the best location, on shopping streets and in shopping centers in the United States...

19 Jan 2009
pdf

Business report : Veolia Environmental Services

Essay - 32 pages - Business strategy

As part of the Business to Business project, a team comprising Nicholas Dawson, Arnaud le Floch and Rouh Rouh Tan Tan decided to conduct an in-depth business study concerning a leading European waste management company: Veolia Environmental Services. Following the aftermath of “An...

19 Jan 2009
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Business plan for exporting RedGreen Danish chic sportswear products to Japan

Business plan - 13 pages - Business strategy

Where do we see fashion in 2007? Are people becoming more fashionable? We believe that fashion enables people to become a part of a culture and differentiate themselves regardless of the color of their skin and background...or identify themselves with a particular group. In the world of...

19 Jan 2009
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Re-branding junk food: firm strategies

Essay - 10 pages - Business strategy

American food habits are known to be particular: quickness and convenience are the key-words to describe this food culture that started up the fast food phenomenon, which rapidly spread around the world. Similarly, with ingenious marketing strategies, the Coca-Cola Company managed to reach the...

19 Jan 2009
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What are the major opportunities that emerging markets offer to international companies and what are the key considerations that such companies have to take into account when formulating strategies for doing business in emerging markets?

Essay - 8 pages - Business strategy

The notion of an emerging, or developing, market economy appeared 1981 in a World Bank report. This term was used since emerging countries have embarked on economic development and reform programs, and have begun to open up their markets and "emerge" onto the global scene. Therefore emerging...

19 Jan 2009
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The Baltic States: a golden opportunity for French food exporters?

Essay - 14 pages - Business strategy

The 1st of May 2004, ten new countries came into the European Union. These states have seen their economy dramatically change in many aspects of international trade since this date. From the custom point of view to the currencies issues, it significantly facilitates the goods exchanges of food...

19 Jan 2009
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Company focus: H&M

Essay - 8 pages - Business strategy

Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model… You are answering Chanel of course, and it...

19 Jan 2009
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Doing business in Venezuela

Essay - 10 pages - Business strategy

It is difficult to establish if Venezuelan society is strongly direct or indirect, but one thing is true, they always tend to be clear in negotiations, they try to express what they think at every moment, becoming emotional many times. They don't establish symbolic or sign communications when...

19 Jan 2009
ppt

Coach and Polo Ralph Lauren (2006)

Case study - 53 pages - Business strategy

Coach began more than half a century ago as a family-run workshop in a Manhattan loft. Six artisans handcrafted a collection of high-quality leather goods. The founder of Coach was first inspired by a baseball glove. After refining it, making it softer and stronger, he created Coach's first...

19 Jan 2009
ppt

Equipex: Case presentation

Case study - 50 pages - Business strategy

Early 80s: Expansion of Activities in North America and Asia. Equipex's business grew with the establishment of small sales subsidiaries in India, Thailand and Indonesia. 1981: Establishment of Equipex in Karistan as a Joint Venture with a Karistane firm specialized in the same sector. 1999:...

19 Jan 2009
ppt

Burberry

Presentation - 47 pages - Business strategy

A distinctive luxury brand with international recognition and broad appeal. Design, source, manufacture, and distribute high-quality apparel and accessories. Great-Britain & position as the authentic British lifestyle brand. Repositioning of the brand: change of name, creation of...

19 Jan 2009
ppt

L'Occitane & the body shop

Case study - 46 pages - Business strategy

Founded in 1976 by Olivier Baussan. Natural & environmental conservation. Vertical integration: in-house production. Sensoriality: natural color, scents and beauty of the Provence region. Authenticity: revive traditional methods & preserve local customs to make authentic products....

19 Jan 2009
ppt

Tom Ford vs Marc Jacobs

Case study - 52 pages - Business strategy

Jacobs launched his name sake line in 1986 and then in 2001 debuted another critically acclaimed collection, Marc by Marc Jacobs, a collection of comparatively affordable edgy and retro mass-market pieces. His accompanying accessory lines—bags loaded with pockets or buckles, round-toed...

16 Jan 2009
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Brand strategies

Essay - 12 pages - Business strategy

You can build a business without a factory, without offices and without a staff, but you can not build a business without clients. The corollary is that clients are the only reason you are in business in the first place. And marketing is about finding and keeping people to buy and consume your...

16 Jan 2009
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The Case of Dasani

Essay - 18 pages - Business strategy

Our consulting team was called by The Coca Cola Company to find a solution face to the Dasani brand situation. Our objective is to analyze and evaluate the opportunity of Coca Cola re-launching Dasani brand into the UK market in the autumn 2008. Problematic: Following which strategy and across...

16 Jan 2009
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The Chinese wine market (2006)

Essay - 8 pages - Business strategy

We are going to enter Shanghai wine market with our French wine such as Roman County, which is expensive but excellent taste. Now is the most perfect time to go into China wine market of high income because there three advantages for us. Our goal is to take more than 10% of market share in...

16 Jan 2009
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Pirelli vs Continental

Case study - 6 pages - Business strategy

Around 1990, due to a substantial number of tyre manufacturers on the market, Pirelli SpA though of taking over the German tyres company named Continental AG. And after a long merger attempt which lasted more than two years, it finally ended with the sale of the Continental shares, owned by...

16 Jan 2009
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Expansion of business to new countries: JC Decaux (2006)

Essay - 6 pages - Business strategy

Expanding to new countries is nowadays an important stake for companies, considering the cost benefit they can get from this. Economies of scales, of scope permit them to drive their cost down and thus to be more and more competitive on the global market. But this world expansion in a context of...

16 Jan 2009
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International retailing: The Benetton group (2007)

Essay - 11 pages - Business strategy

Benetton Group is present in 120 countries around the world. The Group produces around 115 million garments every year. Its has a retail network of 5,000 stores around the world and a total turnover of 1.8 billion euro. Benetton Group's corporate headquarters is located at Villa Minelli in...

16 Jan 2009
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Brasserie Duyck

Case study - 4 pages - Business strategy

This article is about studying the case of the Duyck breweries, a company that is four generations old and that is leading the tradition relentlessly free on the French beer Market. The Duyck brewery is one of the remaining independent local breweries that try to survive at the end of the 20th...

16 Jan 2009
doc

McDonald's commitment to their communities

Thesis - 7 pages - Business strategy

McDonald's has been for many decades the leading global food service retailer in the world. 30 000 restaurants have been implemented over 119 countries since the creation of the first restaurant in California sixty years ago. McDonald's employees serve about 50 million people per day over the...

16 Jan 2009
doc

Radio frequency identification (RFID). Hudson Bay Company's next great competitive advantage

Essay - 17 pages - Business strategy

The hype around Radio Frequency Identification (RFID) technology - a revolutionary information-gathering method whereby information in a tag can be read from up to 300 feet away - has caught the attention of many retailers in North America. Retailers such as Wal-Mart and Tesco (in the U.K) have...

16 Jan 2009
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Evaluating supermarket power: Carrefour promodes

Essay - 8 pages - Business strategy

In recent years, large buyers that had previously been in fragmented industries have increased their purchasing power through mergers and acquisitions. This change has placed more importance on the topic of limiting bargaining power and preserving free competition in the market. As a...

16 Jan 2009
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The international development of Starbucks (2004)

Essay - 4 pages - Business strategy

The Starbucks Coffee Company owns today more than 6,000 retail locations in 37 countries: It is situated in all the continents: North America, Latin America, the Middle East and the Pacific Rim, that is to say “wherever there is a demand for good coffee”. The first foreign coffeehouse...

16 Jan 2009
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Total, a successful long-term strategy

Essay - 6 pages - Business strategy

Total is today the fourth largest oil and gas company in the world. This Paris-based firm is the largest European company (based on market capitalization in 2006), it has over 95 000 employees in more than 130 countries and a net income of € 12.5 billion in 2006. Its businesses cover the...

16 Jan 2009
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The effectiveness of guilt appeal in the fashion business

Essay - 9 pages - Business strategy

Guilt and its mechanisms are a relevant way to understand consumers' behaviour towards fashion luxury purchases. Fashion is a huge industry, which proposes products based on subjective and personal affects. Clothes have to fit, to make people feel comfortable and good looking and not just to be...

16 Jan 2009
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Telepizza

Case study - 3 pages - Business strategy

TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? Telepizza has an almost obsessive commitment to growth. At the moment, they have three possibilities,...

16 Jan 2009
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Eurocamp : Proposal for development in Slovenia

Essay - 11 pages - Business strategy

Eurocamp is a UK-based tour operator specializing in self-drive camping holidays. The company was founded in 1975 and began with camping holidays in Brittany. Initial success spurred the managers on to expand the product range over the next 10 years to include holiday locations in South and West...