Working in a family business, named DESERTOURS, we perform in a challenging and competitive market: tourism. With twenty years experience, DESERTOURS is the 4WD and motorcycle adventure travel leader in the French market. Our company offers trips around the world, including Morocco, Tunisia, Libya, Okavango, Namibia, Madagascar, Venezuela and the United States. Over the past ten years, DESERTOURS has diversified its range of skills and is now organizing sports events such as 4L TROPHY, a 4L orientation race in the Moroccan desert, reserved for students, as well as the Roses des Sables Trophy, a 4WD, quads and motorcycle woman-only race.
Interested to develop incentives in the French market, the main target of this study is to provide us information to guide managerial decisions (Cooper & Schindler 2006: 4). We will find strategies and tactics to capture the highest return in the business tourism segment (Cooper & Schindler 2006: 5). In this way, we will be focused on the specific market of business tourism: meetings, incentives, conferences, exhibitions, outdoor events, individual business travels.
This composition would be presented in nine parts: first of all, it is obvious to bear in mind the problem our research is required to solve and its objectives. Then, we offer a preliminary literature review, then a concise research design, a data collection strategy and a sampling design. Furthermore, we will analyze ethical issues in relation with our study and our limitations. Last, we will give a data analysis plan.
[...] Because France is the world top destination, companies which perform in business tourism can use the French brand image and its strengths to get the better return within business tourism Values of business tourism Lanquar (1990) shows that in a developed society with technological, information and IT revolutions, tourism and leisure influenced the system of values. In this way, tourism, and particularly business tourism is become the favorite place of a world which turns to more emotional relations with others and oneself. [...]
[...] This preliminary review of the literature provides exploratory studies in order to give us information about the French business tourism market and to deal with the objectives of the research. We can now introduce a description of the research design. Description of the research design We target to answer two main questions: How data are collected or generated? How are they analyzed? According to Cooper and Shindler (2006: we will “describe what we are going to do in technical terms”. [...]
[...] 1 The target population The aim of our study is to find improvements of France in the tourism business segment market. In this way, doing a sampling of international professionals of this sector (managers who decide the place, activities and accommodation of their meetings, incentives, exhibitions ) is the best mean to achieve our goal The parameters of interest For instance, we can be interested in these population parameters of interest: - Frequency of traveling to France within the last 5 years (Ratio: current traveling experiences) - Proportion of companies expressing interest in business tourism in France (Nominal: interested, not interested). [...]
[...] In our research, it is more relevant to use mostly a qualitative questionnaire to understand the situation of the French business tourism segment, its causes and its consequences. To find recommendations, it is useful to follow an “unstructured”, “exploratory”, “open-ended” and questionnaire, with opened questions. Moreover, it is interesting to mix the quantitative questionnaire by some few quantitative questions, with a limited choice of answering Interviews This method is really the most appropriate for our topic. When we interview, we can measure qualitative attitudes and provide in-depth information. [...]
[...] If this European country has a positive balance of payment (difference between the expenses of the French tourists abroad and the expenses of the foreign tourists in France) of business tourism with 8 to 9 Billion of Euros (far from the United-States (1st) and Spain thanks to mostly international travelers, performances of France have shown worried and relevant symbols since (Plasait 2007). Operating in an increasingly competitive and challenging market, many countries invest expansively in their business tourism infrastructure and market themselves in an aggressive way. [...]
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