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03 Apr 2009
doc

Virgin Mobiles

Thesis - 9 pages - Business strategy

In the mobile market, Virgin mobile is a unique player based on its business model and strategy. It is the only service provider which does not hold any bandwidth and mobile setup infrastructure but uses Tata Teleservices spectrum and is penetrating the market based totally on its branding and...

03 Apr 2009
pdf

Indian pharmaceutical industry

Market study - 9 pages - Business strategy

The Indian Pharmaceuticals sector has come a long way, being almost non-existent during 1970, to a prominent provider of health care products, meeting almost 95% of country's pharmaceutical needs. London research company Global Insight estimates that India's share of the global generics market...

03 Apr 2009
doc

Research on customer satisfaction for the services of Hutchison-Essar

Case study - 25 pages - Business strategy

After the globalization of the Indian economy in 1991 the tele communication sector remained one of the most happening sectors in India. The recent years witnesses rapid and dramatic changes in the field of tele communications. In the last few years more and more companies both foreign, domestic,...

03 Apr 2009
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An overview of the Indian cigarette industry

Market study - 29 pages - Business strategy

The Cigarette Industry is one of the oldest industries in India (almost 100 years old). It is an important agro-based industry. It is highly labor intensive and provides livelihood to about thirty million people directly and indirectly. India's tobacco industry is one of the largest in the...

03 Apr 2009
doc

The Indian television broadcasting industry

Market study - 43 pages - Business strategy

The Indian Entertainment and Media Industry has out-performed the Indian economy and is one of the fastest growing sectors in India. It is rising on the back of economic growth and razing income levels that India has been experiencing in the past years. This is significantly benefiting the...

02 Apr 2009
doc

The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)

Dissertation - 75 pages - Business strategy

Traditionally, marketing has focused on market shares and customer acquisition rather than on retaining existing customers and on building long-lasting relationships with them (Kotler, 2003). More recently, however, market share has been gradually losing its revered status as marketing's holy...

02 Apr 2009
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The changing face of consumer behavior in response to organized retail markets in India

Tutorials/exercises - 33 pages - Business strategy

The retail sector in the developing countries is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Rated the fifth most attractive emerging retail market, India is being seen as a...

02 Apr 2009
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Looking at how and where CRM can help an organization

Thesis - 26 pages - Business strategy

CRM is an integrated effort to identify, maintain, and build up a network with individual consumers and to continuously strengthen the network for mutual benefit of both sides, through interactive, individualized and value-added contacts over a period of time. The core theme of all CRM is its...

02 Apr 2009
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A study on customer relationship management

Tutorials/exercises - 58 pages - Business strategy

Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990's with the promise of forever changing the way businesses, small and large, interacted with their customer bases. In the short term, however, it proved to be an unwieldy process...

01 Apr 2009
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Innovations in the restaurant business

Thesis - 29 pages - Business strategy

The paper deals with the brand related issues in the restaurant industry and is an attempt to highlight the image and identify trends in the restaurants industry. It highlight the various efforts and initiatives taken by restaurants worldwide to improve on their brands to remain competitive....

01 Apr 2009
doc

Reva: An alliance between Maini Group and AEV LLC Inc.

Thesis - 38 pages - Business strategy

REVA electric car company is a joint venture between the Bangalore based Maini group and AEV LLC Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEV LLC Inc to design and develop key components for the REVA. Today the Maini Group...

31 Mar 2009
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Outsourcing: Why companies do it?

Thesis - 34 pages - Business strategy

According to Wikipedia, Knowledge process outsourcing (KPO) is a form of outsourcing, including legal process outsourcing. These are both high-value-added forms of business processing outsourcing (BPO). KPO firms provide domain-based processes and business expertise, rather than just process...

31 Mar 2009
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A Study on customer satisfaction towards Cipla products

Market study - 40 pages - Business strategy

Satisfaction is an important element in the evaluation stage. Satisfaction refers to the buyer's state of being adequately rewarded in a buying situation for the sacrifice he has made. Once the customers purchase and use the product they may then either be satisfy or dissatisfied. Today's market...

30 Mar 2009
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A closer look at transportation in India

Thesis - 25 pages - Business strategy

Transportation is the movement of products from one node in the distribution channel to another. By providing for the swift and uninterrupted flow of products back and forward through the distribution channel, transportation provides companies distinct markets on an equal footing. Transportation...

30 Mar 2009
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Starting a travel agency

Thesis - 2 pages - Business strategy

According to the Department of Commerce, The Indian Travel and Tourism Industry is the nation's 11th largest retail industry and will be number five by the year 2014. Revenues from travel have increased approximately 100% in the last decade with Indian travel agencies producing over $41.8...

30 Mar 2009
rtf

Potter Brothers Ski Shops Inc

Thesis - 9 pages - Business strategy

Potter Brothers Ski & Snowboard Company has had a positive influence on skiers and snowboarders alike. The Potter Brothers have been providing affordable winter apparel supplies to their customers from all over the state of New York. Places such as Kingston to Middletown...

26 Mar 2009
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A study into the retail industry of India and China

Tutorials/exercises - 58 pages - Business strategy

Retailing is the final step in the distribution of merchandise - the last link in the Supply Chain - connecting the bulk producers of commodities to the final consumers. Retailing covers diverse products such as foot apparels, consumer goods, financial services and leisure. ...

25 Mar 2009
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A report on Spykar Lifestyle Private Limited

Dissertation - 34 pages - Business strategy

Production of denim fabric has doubled over the last five years in Indian sub continent, from 250 million square meters to almost 500 million meters today, and is expected to go up over the next two years. Fabric makers are finding the situation difficult due to increased supply in domestic...

25 Mar 2009
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Corporations on Steroids: Business in 21st Century

Thesis - 6 pages - Business strategy

Corporations have become a centerpiece of American culture, however lately it seems as though these institutions have gained remarkable recognition, wealth, and most importantly, power. This power is often taken for granted and is turned into greed and corruption in the blink of an eye....

24 Mar 2009
doc

SOLAR-CAL Company

Case study - 17 pages - Business strategy

Solar energy is a market that has been growing for the better part of twenty years. Japan, Germany, and the United States account for more than three quarters of solar panels installed in the world. These countries are at the forefront of this paradigm shift to alternative energy....

24 Mar 2009
doc

Indian global corps - Strategies and global realities

Thesis - 4 pages - Business strategy

A powerful and fast paced transformation of the Indian society has begun. This change is driven by the corporate, small and medium enterprises and the common man alike. Usually competitiveness refers to characteristics that permit a firm to compete effectively with other firms due to low cost or...

24 Mar 2009
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Strategies for global competitiveness

Thesis - 6 pages - Business strategy

Successful companies develop strategies for doing business in emerging markets that are different from those they use at home and often find novel ways of implementing them, too. Once a company has identified the market space it wishes to target, it's time to look more specifically at how to...

23 Mar 2009
ppt

A look at organizational development

Presentation - 71 pages - Business strategy

Organization development is a planned process of change in an organization's culture through the utilization of behavioral science technology, research, & theory-Warne Burke. It is an effort planned, throughout the organization, & managed from the top to increase the organization's...

20 Mar 2009
doc

Customer's perception towards the service quality of Hyundai

Case study - 34 pages - Business strategy

A detailed & systematic study on the customer relationship management with the sales process, product & after sales service for Hyundai Santro car was under taken in the Bangalore city on behalf of Advaith motors private limited. This survey was taken up to know about the customer...

20 Mar 2009
doc

Naming a brand: The importance of a name

Thesis - 10 pages - Business strategy

“What's in a name? A rose is a rose and would smell as sweet even if called by any other name” These famous words from Shakespeare's Juliet send us into raptures, but marketers and consumers would not respond to this reasoning favorably. Brands rule over the marketer and...

18 Mar 2009
rtf

Reebok International Ltd

Case study - 5 pages - Business strategy

Reebok International Ltd. has been unquestionably one of the juggernauts in the athletic footwear department behind Nike and Adidas for quite some time now. This prestigious shoe company was founded back in 1895, in Bolton, Lancashire by Joseph William Foster. Reebok was formally known as Mercury...

18 Mar 2009
doc

A study on customer expectations on MFD's towards Xerox India Ltd

Case study - 34 pages - Business strategy

Xerox Corporation is the world's leading document management technology and services enterprise. XEROX INDIA LTD is the Indian subsidiary of Xerox Corporation. The US $15.7 billion, Fortune 500 global document management company was incorporated in 1983. Xerox India's strategic intent is...

18 Mar 2009
rtf

Retailer perception towards adhesive industry: Jubilant Organosys Ltd

Thesis - 8 pages - Business strategy

Adhesives are substance capable of sticking to surfaces of other substances and bonding them to one another. The term adhesive cement is sometimes used in place of adhesive, especially when referring to a synthetic adhesive. Animal glue, a gelatin made from hides, hooves, or bones, was probably...

17 Mar 2009
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An overview of the organic semiconductor industry

Case study - 4 pages - Business strategy

In the late 1970s, three researchers published a groundbreaking paper on the discovery that certain classes of plastics were capable of being modified to enable them to function as a poorly conducting metal. So groundbreaking and significant was the discovery that in 2000 the Nobel Prize for...

17 Mar 2009
doc

Dealer network: A brief study

Thesis - 3 pages - Business strategy

Dealers are essential part of the industry. He helps the products by familiarizing the goods to the customers, by distributing and thereby creating demand. He is the kingpin in the business world of manufacturer and distributor. Today he is the sales man who is responsible for us to have more...