When we think about Dubai, we think about desert, oil and wealth. Dubai is situated on the Persian Gulf coast and is one of the seven emirates of the United Arab Emirates (UAE). Dubai's government is constitutional monarchy and the current ruler is Mohammed Bin Rashid Al Maktoum from the Al Maktoum family.
The emirates has built its wealth with tourism, trade, real estate and financial services. But what made Dubai such an important place in the world are the revenues from petroleum and natural gas. The gas and oil industry provides almost a third of the UAE's Gross National Profit. The Dubai oil reserves now represent 98.2 billion barrels which is 9.5 percent of the global crude oil proven reserves. This little part of the world is now facing a huge issue: After such a long period of double-digit economic growth, the emirate had faced the world economic crisis and the decrease of the oil prices.
So what is Dubai's plan to diversify its revenues and reduce the risk due to the independence from financial services and oil and gas revenues? The answer is that the leading emirates is making huge investments in several sectors such as real estate and tourism. The investments are such important that Dubai is one of the fastest growing cities in the world. In this case, we are going to be focused on the entertainment and the tourism industry in Dubai with Dubailand. Dubailand is an entertainment complex developed by Tatweer which belongs to the Dubai holding. Let's see a couple of figures to illustrate the project: 10 000 people have been hired, the land will be 278 sq. km and will be twice bigger than Walt Disney World. The complex will host 40 attractions, including a Universal Studios theme park, the world's largest snow dome, a Jurassic Park and an exclusive Tiger Woods gold Center. The whole project represents an investment of US$70 billion.
Here is the case of a country that has decided to diversify its entire offer by investing in an unique development: the world largest tourism destination. We can wonder about how Dubai's leaders are managing this huge project in term of strategy, supply chain and Human Ressources.
In the following study, I am going to explain what is the strategic plan made up by the Dubai's vice president, Sheikh Mohammed Bin Rashid Al Maktoum. We will also examine the key priorities of such a project and how the project should be handled in order to be successful.
[...] How to build it? There are different kinds of organizations that we can put in place. The main ones are the vertical and the horizontal organization. So, which one is the best to match the expectations? I would say that the project should be lead by a vertical organization. This is the way to reach the goals in such a project. The management will be centralized around the Christian Perdrier's decisions. That way all the decisions will be clear and easy to spread. [...]
[...] In order to deliver the project right on time, we have to make the employees committed to their objective. We also have to make them accomplish different tasks even if it is not in their core skills. How to get an effective team? First of all, we have to get the right people. Secondly, we have to set up clear objective. This is the main issue to deal with. We will have to communicate well and be sure that the employees are aware of what they have to do. [...]
[...] Finally, there is the Dubailand's staff that needs to be involved in the strategy. First of all, there is Christian Perdrier, the general manager. He will spread his vision and manage his team in order to deliver the project on time. It is going to be a vertical organization, so Christian Perdrier has the key role. He should adopt a stewardship way of management to make his manager committed to success and excellence. What kind of team would you put together and how would you build it? [...]
[...] Firstly what should Christian Perdrier do? Let's see what mistakes are done during the first phase of the project, that way we will be able to advise Christian Perdrier on how to handle the project without doing the same errors. First of all he should plan clearly what he wants to achieve. As he is going to operate in a multicultural environment, he has to adapt himself and understand the procedures. The goal is to open Dubailand in 2010. This is a very large project, so time scheduling is the main issue to take into account. [...]
[...] The relation between the Dubailand's staff and the government has to be really close and transparent. Then, the Christian Perdrier's team has to share the project with the investors. As they are involved in the project they need to be aware of the building progress and all the stuff concerning the decisions taken by the project's team. We have to build a trustful relationship in order to keep investors in the project. How we are going to keep them aware of the progress? [...]
Online readingwith our online reader
Content validatedby our reading committee