The EF operation started mid-80 in Paris , with a first entity, Guignard which specialized in the supply of goods for impulsive purchases. EF has since then developed its operations towards new businesses (wholesalers and automats) and regions.
This development occurred thanks to the creation of new entities dedicated to each business, through external growth and notably a joint venture with Grands Moulins de Strasbourg, which reinforced its position on the automats operators market, while increasing its nationwide coverage.
From 2002 onwards, EF new strategy consisted of increasing nationwide coverage while diversifying clients' categories towards added-value channels.
EF covers the entire French continental territory through seven regional sites.
Very limited activities are also operated in Belgium through an agreement with a commercial agent.
[...] The success of europeenne food A. The two sides of the market Partnership Affiliation to Carrefour EF was historically affiliated to Carrefour, through one of its subsidiaries, PRODIM and renewed its contract in November 2002. The contract gave EF access to negotiated prices on food and beverages, as well as a full range of retail products. EF purchased through Carrefour around 65% of its goods over the period. By signing with Carrefour, EF also entered the Carrefour bosom, benefiting from its clients network (gas-station network notably) and sub-affiliated partners. [...]
[...] Analysis of restated historical performance Compared to reported figures, EBIT improvement mainly came from: A rise in net margin rate mostly resulting from the change in affiliation partner (Auchan vs Carrefour), that if applied retroactively would increase revenues from services sold to suppliers due to better negotiated conditions ( and 1,6 in 2007); Commercial margin growth in 2007 by point, reaching of net sales, with a reduction of selling expenses by 0,2 Restated G&A expenses level much improved resulting in a normalized level of G&A expenses compared to net sales, ranging from in 2005 and in 2006, to in 2007. [...]
[...] Clients EUROPEENNE FOOD represents over 22,000 clients and has about 250 suppliers to please them. Nationwide clients Until 2006, EF's core clients were automats operators of sales) and wholesalers of sales). In 2006, automats operators market suffered a crisis that directly impacted EF's operations. EF diversified its client base by gaining nationwide clients: they constitute a strong sales basis with pluriannual contracts. Nationwide clients mostly consist of: Outdoor catering and fast-foods, with Flunch (signed in 2006, mostly on beverages), but also Brioche Dorée, Crescendo, Sodexo Take-away shops with SSP and Relay (beverages and consumables). [...]
[...] Here are all of the new brands that have a contract with EUROPEENNE FOOD over the past two years. EF's products offer is based on partnerships developed with food and beverages suppliers, strengthened by: The affiliation to Auchan, following historical affiliation to Carrefour. The development of own branded products. Wholesalers Wholesalers were one of EF's historical core businesses, mostly operated in Paris area. They represent around 350 clients. Between 2005 and 2007, the business declined and started its recovery in 2008, based notably on new prices policy to reflect on a quarterly basis prices increase from beverages and food suppliers. [...]
[...] Supergroup is also a competitor of EUROPEENNE FOOD and is suffering more or less from the crisis Their major problem stands in the approach of the business. While EUROPEENNE FOOD needs 280 employees to make a 200 million turnover, those two companies need around 800 employees. Because of that, and also because of the great financial health of the company, EUROPEENNE FOOD is now the leader on the distribution market. Now that EF is entering the market of out of home consumption, they are facing new competitors such as France Boisson and Ellidis. [...]
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