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Term papers in business strategy 301 to 330

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15 May 2009
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Moneo: A success or a failure?

Thesis - 4 pages - Business strategy

Moneo was one of the first three experiments with the electronic wallet (or e-wallet). In 1999, Modeus (in Ile de France), Mondex (in Strasbourg) and Moneo (in Tours) were launched in France by Société Européenne de Monnaie Electronique (SEME, which is made up of seven French banks -Crédit...

15 May 2009
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From a new organization to sustainable development

Thesis - 9 pages - Business strategy

The aim of our proposal is to attract new customers and adapt C2D to the new market industry. C2D likes all companies in the world needs to adapt itself everyday to stay competitive in the actual market. The company image is important now more than ever and each company must find new markets to...

15 May 2009
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Why do people around the world are embracing Starbucks?

Thesis - 2 pages - Business strategy

Today, Starbucks is the first purveyor of the finest coffee in the world. Starbucks history began with the following interpretation: “more people needed to join the coffee bar culture […] smell the coffee and enjoy life a little more”. Starbucks started the in United States and now...

14 May 2009
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The German automobile industry

Thesis - 8 pages - Business strategy

Traditional economic theories say that there are a lot of factors for comparative advantage of a country such as the land, the location, the natural resources, the labor and the local population size. In the opinion of Michael E. Porter, a nation can create new advanced factors...

14 May 2009
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Tourism in Nord-Pas-De-Calais: Evaluation and recommendations

Thesis - 18 pages - Business strategy

The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3). The surface of the territory is 12 414 km2 i.e. 2.3% of the French territory. Its littoral...

14 May 2009
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The Gillette marketing strategy: The key success factors

Thesis - 14 pages - Business strategy

Today, Gillette employs 28000 employees worldwide, has control over more than 60% of the world market and is present in 145 countries. The Gillette strategy is global and, aims to foresee the future (notably by the Committee horizon) and concerns the world which went up to “one...

14 May 2009
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Promoting a new form of selling books for the EFE Company

Thesis - 10 pages - Business strategy

According to analysis experts, EFE is not only selling a product on internet, it is also selling a new concept: using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different objectives. First of all we have to understand why...

13 May 2009
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The "Bel" group

Thesis - 14 pages - Business strategy

The Bel group is a French familial company created by Léon and Jules Bel in 1865. These days the Bel group is the leading producer of cheese products worldwide and is the leading maker of processed cheese in Europe. Present in 125 countries, the group is a major international company which...

13 May 2009
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Europeenne food analysis

Thesis - 9 pages - Business strategy

The EF operation started mid-80 in Paris , with a first entity, Guignard which specialized in the supply of goods for impulsive purchases. EF has since then developed its operations towards new businesses (wholesalers and automats) and regions. This development occurred thanks to the...

13 May 2009
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The Body Shop - Strategy and Value

Thesis - 3 pages - Business strategy

With a turnover of 380 million pounds last year and 10 000 employees in over 50 countries, the body shop is considered as one of the most famous companies in the industry of cosmetics, especially known for its natural products. It is estimated that The Body Shop sells a product...

13 May 2009
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Creating value on the Harley Davidson poss ride

Thesis - 14 pages - Business strategy

From a branding point of view, we cannot overlook the fact that Harley Davidson is very powerful, since many customers find embodied in its cultural principles and values that resonate with their own needs and beliefs. These core values Harley Davidson relies on are: Freedom: the...

13 May 2009
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Parc Astérix's strategic analysis

Thesis - 11 pages - Business strategy

Parc Astérix is part of the Compagnie des Alpes group (CDA Parks), a group specialized in: The ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market share. The family recreation business....

13 May 2009
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H&M: Corporate valuation

Thesis - 3 pages - Business strategy

H&M is a leading European retailer offering « Fashion and Quality at the best Price ». It is the largest individual clothing brand in Europe, operating in 29 countries with 1,522 stores (of which only ten are franchised). H&M went public in 1974, is listed on the Stockholm...

12 May 2009
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The strategy of Coca-Cola in China

Thesis - 9 pages - Business strategy

Chinese “Economic Reform and Opening up” policy was started in 1978; in the same year, the Coca-Cola Company returned to the Mainland market, becoming the first foreign enterprise who entered Mainland China after 1949. Therefore, its 30-year exploration can be regarded as an epitome and...

12 May 2009
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www.DreamShare.com : "The place to share your dreams

Thesis - 7 pages - Business strategy

Globally our concept is quite similar to the one of our competitors (Myspace, Facebook etc), so in the way we are a community Website. However, we propose one main innovation: the travel dimension. That is our USP. We are unique because we link the community and the travel website aspects. By...

12 May 2009
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Importance of patterns for managing companies, study of the product life cycle

Thesis - 9 pages - Business strategy

The best way to manage a company is to be competitive. The competition is growing due to the globalization, which has caused the arrival of so many new emerging markets such as China. This is why companies are looking for an efficient management for both staff and marketing mix in order...

12 May 2009
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The Chinese motorcycle industry

Thesis - 6 pages - Business strategy

The motorcycle industry in China was born in the 1950's, with the foundation of the Beijing Motorcycle Factory. Today, China is the largest producer in the world, accounting for nearly half of the world's total production. The first Chinese motorcycle was developed in 1951 to meet the...

12 May 2009
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Chronodrive.com

Thesis - 6 pages - Business strategy

Chronodrive is a company which mainly deal food and hygiene products. It aims at supplying necessary products for families with children. The special feature of the company is that they use the internet to sell its products. Effectively 98% of the orders are made by its website, the rest are made...

12 May 2009
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Golden Moments Group Limited

Thesis - 7 pages - Business strategy

Golden Moments Group Limited is an international operating supplier of “unique experiences”. The company was founded in 1998 in the United Kingdom by the twin brothers Steve and Paul Cheatle. After that it has grown by introducing the concept on new development markets. At this moment...

11 May 2009
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Seeff Properties: Marketing and strategy analysis

Thesis - 27 pages - Business strategy

Seeff is the premier South African property and Real Estate Company. Founded in 1964 by Geoffrey Steeff, the company has grown from a small family business to one of the leading professional property and real estate companies in SA. Today, the youngest son, Samuel Steeff is the chairman and the...

11 May 2009
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An analysis of the current use of inter-organizational information Systems in the Irish grocery industry

Thesis - 4 pages - Business strategy

The population for this survey consisted of all Irish-based food & drink suppliers, who directly supplied to one of the five major retailers in the Republic of Ireland. Of the 350 or so companies which qualified for this survey, almost 1/3 responded to the mailed questionnaire; a further...

11 May 2009
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Case study: renault - published: 11/05/2009

Thesis - 13 pages - Business strategy

Since Carlos Ghosn's arrival as the head of Renault in 2005, there have been many movements in the strategies of Renault. These changes were particularly implemented in the 2009 contract. Three directions were given: Quality(Laguna III in the top 3,in quality of product and...

11 May 2009
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Carvel Ice Cream: Developing the Beijing market

Thesis - 3 pages - Business strategy

By 1994, Carvel created a joint venture in China, ‘Beijing Carvel Food Company Limited'. In 1997, sales went over 6 million Rmb (US$ 725,000). Considering that overall economy growth rate was 8% per year between 1998 and 2000, and that inflation was negative (-1,4%), I make the assumption...

11 May 2009
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Nespresso's strategy

Thesis - 9 pages - Business strategy

How Nespresso made it to turn a basic product into a luxury one through its CRM strategy? Drinking coffee is such a common habit that brands always offered all the elements to enjoy this beverage at home; the coffee, the machine, the filters… As a result, the quality and taste can never...

11 May 2009
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Report and recommendations: Cathay Pacific

Thesis - 6 pages - Business strategy

The framework of this research is based on Hazleton's taxonomy. Thus, the aim of this research is to apply the theory to the company, Cathay Pacific Airways. Cathay Pacific is successful using its current strategies that are cooperative problem-solving, informative and promise rewards for...

11 May 2009
doc

How to promote a new form of selling books for the EFE Company?

Thesis - 10 pages - Business strategy

With analyse-experts, EFE is not only selling a product on the Internet, it is also selling a new concept of using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different objectives. First of all, we have to understand why...

11 May 2009
doc

Marketing plan: Roquefort Papillon

Thesis - 18 pages - Business strategy

Roquefort Papillon cheese is very famous in France. Because of its reputation it can gain popularity in other countries very quickly. Roquefort Papillon wants to develop its image as a brand in different countries to increase its market along with its sales figures. This product will be a dairy...

11 May 2009
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H & M's strategy

Thesis - 11 pages - Business strategy

H&M offers fashion apparel while maintaining a focus on low prices. The company has more than 1069 stores spread across 21 countries. All H&M stores are owned and solely run by H&M. The company has approximately a hundred designers who work with a team made up of 55 pattern designers, about 100...

09 May 2009
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Enterprises direct from other countries and the Indian economy

Thesis - 25 pages - Business strategy

The notion of control implies the ability to direct an enterprise and determine its strategy. This ability can be exercised by an investor with a majority shareholding (more than 50%). The aggregate “nationally-controlled enterprises” includes enterprises controlled by the reporting...

09 May 2009
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PEST analysis

Thesis - 8 pages - Business strategy

PEST stands for political, economic, social and technological features of a business environment which might influence or even threaten the company. This allows detecting all nuisance or hindrance factors to business development. The political arena has a huge influence upon the regulation of...