Companies in the era of growing globalization, need to rethink the mission of business and marketing strategies they were critical. Currently the company is not engaged in market competition with the already known and have the option, or a customer that is stable, but in the war between the rivals, which continues to change, advances in technology, new legal, policy and trade managed decrease in customer loyalty. Companies that compete in the race rules and signs continue to change, the line does not end there and there is no victory permanent. They must continue to competing and hope that their desire to move the direction of the community. Appears to be relatively easy to lower market share and not invested on a product.
In fact it is even difficult to do if someone tries to get the benefits. Does not invest in means gradually reduce marketing costs and raise prices and to continue this strategy for profitable market responses. In this case, the time factor is very important. On the one hand, the market share without investment is usually long and requires a controlled process and may take more than a few years and contributed to the extraordinary benefits earned. The other a movement that does not necessarily change with the wrong pressure on marketing sometimes can cause a decline in market share dramatically.
[...] Describe the type of competitor easily defeated with a particular strategy, why and what the reaction might have appeared in the business market through different methods Segmentation product type Divide the type of production that apply (in the proposed) into groups that include: Market that can not be achieved Acquisition of market strategy with the non-use products, such as price, service, or increased marketing Product innovations and products in the acquisition market Determining objectives and strategy acquisition of overall market for each type of product marketed Analysis of basic calculation Describe the type of competition that are specifically recognized easily because of certain calculations, determine the purpose of calculating basic earnings and market policies, especially if these policies diverge from the general policy that is applied throughout the market Analysis of cost / benefits Calculate market share and gain advantage in the like and the cost can be obtained; assess whether the ratio of cost / benefit is satisfactory or not, repeat steps 1 to 6 and the ratio of cost / benefits can be received Implement the work plan Record results achieved, and if necessary change the goals and actions to be able to compete or react to changes dipasaran. [...]
[...] Obtain and maintain significant market share as one of the most basic to the high profitability in the long term and the large amount of profit. Acquisition of market advantage must also be planned carefully. The weakness of the competition to make changes in prices, products, services, methods of distribution, marketing and advertising must be estimated. Benefits of potential opponents as the competition must be known and potential costs and benefits of a plan to gain market share in an accurate evaluation. [...]
[...] This is the responsibility of marketing managers to see if a product company to get full benefit from the profitability of different on the stage of market development is also different. We consider the model in the market we will apply, there are several model specifications that can be classified as additional linier model, which has a diversity of models (multiplicative models) and models that have traction. Relationships that are used to predict market in the future. POLICY IMPLICATIONS Based on the research literatures that has been presented above it can provide some policy implications, are as follows: Marketing management in particular requires the policy to execute the right strategy, fast and practical in order to get market share and is expected to also benefit as the basis for sustainable growth. [...]
[...] Definition of a strategy that emphasizes the first as a policy goal of the strategy (grand strategy), whereas in the second definition more emphasis on, or limit the scope and related to the operational or implementation plans to achieve company goals (functional strategy). In short it can be said the strategy is a set of functional plans associated with the realization of the overall grand strategy of the company. Companies in the marketing strategy set to obtain market also need to discuss the many little mixture campaign. [...]
[...] DEVELOPMENT FRAMEWORK MANAGERIAL Strategic Market Share According to research conducted by Fogg (1974), in the particular situation of a manager should seriously consider a plan to gain market share include: 1. Weak market position. Companies must get in order to increase the profitabilitasnya and labanya volume New products. Sold to the market to compete with other products Loss / defeat in the segment. Especially in the nature of the competitors or by competitors A new acquisition. New acquisitions that are limited only if the sales, profits and market share can be improved Competition to be decreased. [...]
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