McDonald's has been for many decades the leading global food service retailer in the world. 30 000 restaurants have been implemented over 119 countries since the creation of the first restaurant in California sixty years ago. McDonald's employees serve about 50 million people per day over the globe. What was a simple walk-up hot dog stand quickly became the largest fast food chain. The figures above show the real impact of McDonald's on the market compared to his two main competitors. Its fast globalization made it become well-known by anybody anywhere. Some sociologists like George Ritzer recently adopted a new concept: The "McDonaldization" of Society which is defined as the process by which a society takes on the characteristics of a fast-food restaurant which is moving from traditional to rational modes of thought, and scientific management. He described this new term by four components: Efficiency, calculability, predictability and control.
[...] Their objectives are to engender growth and improve daily life of the people who live in these communities. In order to meet those goals, Burger King is leading two non-profit organizations: the HAVE IT YOUR WAYTM Foundation, and the Burger King/McLAmore Foundation. The HAVE IT YOUR WAYTM Foundation The HAVE IT YOUR WAYTM Foundation (HIYWF), with its global dimension, is Burger King's cornerstone in terms of CSR and public relations. This foundation is committed to fighting hunger, preventing disease, and supporting youth programs. [...]
[...] Comparison : Burger King Overview With more than 11,000 restaurants in around 65 countries, Burger King is one of McDonald's key competitors worldwide. Product development, restaurant operation, decor, service and advertising are key success factors for this challenger of the fast-food industry. Let's see what they do in terms of corporate social responsibility. Corporate Social Responsibility at Burger King Burger King does not want their commitment to serving others to be geographically limited to their restaurants. Their foundations are committed to developing their local, national and global communities where they work and live. [...]
[...] This is to help people to find a fun way to exercise into their everyday lives. This program has five main areas: promoting walking - stepometer offered with an Adult “Happy engaging Ronald McDonald as the ambassador of physical activity. Will help children starting a sport, providing online fitness website www.goactive.com which provides advices and tips as well as exercises, the official Olympic sponsorship, other sports sponsorship FIFA world cup, UEFA Euro etc . Food safety Customers are really concerned about the food safety. [...]
[...] This foundations grants several kind of scholarships : (Traditional Burger King Scholars Awards - scholarships granted to the high school(s) of your choice (Burger King Scholars Dedication Awards - granted in Memory/in Honour of individuals with education at the heart of their business (Community Affiliation Awards - for graduating high school seniors affiliated with youth focused charities you support (National Needs Awards - to assist students in areas experiencing unforeseen crises (also available for colleges and universities) Throughout the year, fundraisers and events are made available in an effort to generate funds toward scholarships for graduating high school seniors in the United States, Canada and Puerto Rico. [...]
[...] Among them we can find their commitment towards the other employees (respect, dignity, health and safety their commitment to customers (cleanliness and safety their commitment to shareholders (protecting company assets, confidential information ) and their commitment to communities (Environment, communicating with the public, political activities, daily actions This last point will be the core of our analysis in this report. We'll study McDonald's enterprises. Then we'll compare those actions with one of its main competitors : Burger King. Also, financial officers and boards of directors are entrusted with, and responsible for, the oversight of the assets and business affairs of McDonald's Corporation in an honest, fair, diligent and ethical manner. [...]
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