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30 Mar 2009
doc

A closer look at transportation in India

Thesis - 25 pages - Business strategy

Transportation is the movement of products from one node in the distribution channel to another. By providing for the swift and uninterrupted flow of products back and forward through the distribution channel, transportation provides companies distinct markets on an equal footing. Transportation...

30 Mar 2009
doc

Starting a travel agency

Thesis - 2 pages - Business strategy

According to the Department of Commerce, The Indian Travel and Tourism Industry is the nation's 11th largest retail industry and will be number five by the year 2014. Revenues from travel have increased approximately 100% in the last decade with Indian travel agencies producing over $41.8...

30 Mar 2009
rtf

Potter Brothers Ski Shops Inc

Thesis - 9 pages - Business strategy

Potter Brothers Ski & Snowboard Company has had a positive influence on skiers and snowboarders alike. The Potter Brothers have been providing affordable winter apparel supplies to their customers from all over the state of New York. Places such as Kingston to Middletown...

25 Mar 2009
doc

Corporations on Steroids: Business in 21st Century

Thesis - 6 pages - Business strategy

Corporations have become a centerpiece of American culture, however lately it seems as though these institutions have gained remarkable recognition, wealth, and most importantly, power. This power is often taken for granted and is turned into greed and corruption in the blink of an eye....

24 Mar 2009
doc

Indian global corps - Strategies and global realities

Thesis - 4 pages - Business strategy

A powerful and fast paced transformation of the Indian society has begun. This change is driven by the corporate, small and medium enterprises and the common man alike. Usually competitiveness refers to characteristics that permit a firm to compete effectively with other firms due to low cost or...

24 Mar 2009
doc

Strategies for global competitiveness

Thesis - 6 pages - Business strategy

Successful companies develop strategies for doing business in emerging markets that are different from those they use at home and often find novel ways of implementing them, too. Once a company has identified the market space it wishes to target, it's time to look more specifically at how to...

20 Mar 2009
doc

Naming a brand: The importance of a name

Thesis - 10 pages - Business strategy

“What's in a name? A rose is a rose and would smell as sweet even if called by any other name” These famous words from Shakespeare's Juliet send us into raptures, but marketers and consumers would not respond to this reasoning favorably. Brands rule over the marketer and...

18 Mar 2009
rtf

Retailer perception towards adhesive industry: Jubilant Organosys Ltd

Thesis - 8 pages - Business strategy

Adhesives are substance capable of sticking to surfaces of other substances and bonding them to one another. The term adhesive cement is sometimes used in place of adhesive, especially when referring to a synthetic adhesive. Animal glue, a gelatin made from hides, hooves, or bones, was probably...

17 Mar 2009
doc

Dealer network: A brief study

Thesis - 3 pages - Business strategy

Dealers are essential part of the industry. He helps the products by familiarizing the goods to the customers, by distributing and thereby creating demand. He is the kingpin in the business world of manufacturer and distributor. Today he is the sales man who is responsible for us to have more...

12 Mar 2009
doc

Overview of Coca-Cola

Thesis - 35 pages - Business strategy

It was a prohibition law, enacted in Atlanta in 1886, that persuaded physician and chemist Dr. John Stith Pemberton to rename and rewrite the formula for his popular nerve tonic, stimulant and headache remedy, "Pemberton's French Wine Coca," sold at that time by most, if not all, of the...

12 Mar 2009
doc

Wind-energy and TransAlta Wind

Thesis - 6 pages - Business strategy

Canada was one of the first countries to sign the Kyoto Protocol, on April 29, 1998. Formal ratification came more than four years later, on Dec. 17, 2002. But Canada's continued participation in Kyoto seemed certain to end with the election of a minority Conservative government...

05 Mar 2009
doc

Strategic management with reference to BritCo Hotels

Thesis - 6 pages - Business strategy

Recent studies in the field of strategic management indicate that there is ? lack of knowledge on strategy implementation and therefore, the managers cannot achieve the set targets in order to implement ? strategic plan although they do have positive intention in order to execute...

05 Mar 2009
doc

The strategic alliance between Avebe and Noveon that failed to achieve its objectives

Thesis - 5 pages - Business strategy

Today organizations operate in a global environment that is characterized by changing economies of scale, technological superiority and instability. Thus it is very difficult for the companies to survive on their own and fulfil their global ambitions. Thus companies are increasingly turning to...

05 Mar 2009
doc

Allocation of resources in the market

Thesis - 5 pages - Business strategy

How does the free-market allocate its resources? This is a question that needs to be considered when choosing an economic theory to base a society on. The well-known neoclassical model is one that takes it direction from the laws of supply and demand, and is not one that accepts...

26 Feb 2009
doc

Operation management: Evaluation of manufacturing practices at IBM

Thesis - 5 pages - Business strategy

Just like many other manufacturers of (personal computers) PC, the International Business Machines (IBM) w not spared the difficult times that engulfed the PC market from the early 1990s to the late 1990s. Despite the significant growth of demand for PCs that was experienced during this...

21 Jan 2009
doc

How to do Business with the Czech Republic? The case of beer markets

Thesis - 25 pages - Business strategy

Within the framework of the course “International Trade and Business Challenges”, our professor Miss Chau asked us to analyze and to develop a strategy to enter a specific sector of one of the BRIC countries and the 8+2 new EU members. In this context, we decided to tackle the beer...

16 Jan 2009
doc

McDonald's commitment to their communities

Thesis - 7 pages - Business strategy

McDonald's has been for many decades the leading global food service retailer in the world. 30 000 restaurants have been implemented over 119 countries since the creation of the first restaurant in California sixty years ago. McDonald's employees serve about 50 million people per day over the...

15 Jan 2009
doc

Heineken premium light

Thesis - 10 pages - Business strategy

Dark, blond or red, there is beer for all tastes. Every year all over the world the beer market generates billions of Euros in turnover. There are six international players who are sharing this market. InBev is the result of the merger of the Belgian brewery "Interbrew" and the Brazilian brewery...

15 Jan 2009
doc

The sustainable development: An ethical and profitable strategy for companies?

Thesis - 4 pages - Business strategy

During the Johannesburg summit of 2002, the world of international business renewed its commitments towards the concept of sustainable development. Today, for most companies, durability has become necessary as a business strategy. In some companies, many researches are made to find the best...

13 Jan 2009
doc

Heinz case

Thesis - 5 pages - Business strategy

Heinz is one of the most profitable companies operating in the food processing industry. This essay will try to describe the industry and environment of this company. Then, we will see how the competitive advantage has been developed within this industry. By reading the Vision of the...

13 Jan 2009
doc

Strategy Analysis on the gambling industry with the example of MGM Mirage

Thesis - 64 pages - Business strategy

We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though, and to understand it fully we decided to analyse...

13 Jan 2009
doc

Business report: Nikon

Thesis - 7 pages - Business strategy

Advertising and co., our agency is pleased to present the business report of the advertising campaign we want to implement throughout this closing date April 2006-March 2007 for the camera Coolpix on behalf the Japanese company Nikon. After understanding the target consumers' motives and the...

13 Jan 2009
doc

How strategy and network changes are linked?

Thesis - 11 pages - Business strategy

This paper focuses on the relation between the network changes and the strategy of an organization. It also provides a description of the links between those two concepts. The network change is an essential part of the understanding of industrial network. Its importance is related to the fact...

12 Jan 2009
doc

Danone global strategy

Thesis - 11 pages - Business strategy

Danone is one of the world leaders in the food industry. The group focuses on three worldwide business lines: Fresh Diary Products, Beverages, and Biscuit & Cereal Products. Its turnover in 2005 was 13.02 billion Euros. We have chosen this group because Danone seems to be a very dynamic...

12 Jan 2009
doc

Airline companies strategy and Open Skies Agreement

Thesis - 7 pages - Business strategy

From Icarus to Airbus 380, the dream of the “flying man” seems to be universal. During the 20th century this dream was becoming real through the development of the plane and airline companies which manage it. The rising need to travel has obliged the authorities to regulate this market...

09 Jan 2009
doc

The tend offer on Marionnaud

Thesis - 5 pages - Business strategy

Bernard Marionnaud is a family company. It is the history of Marcel Frydman (73 years old) who decided 20 years ago to buy a perfume shop for his wife with only 100 000 Francs. But he realised after a while that he was very interested in this shop and desired to buy some others to make more...

25 Sep 2008
doc

Starbucks Corporation

Thesis - 15 pages - Business strategy

Starbucks Corporation is one of the world's fastest growing companies. Originally founded as a single store in Seattle, Washington in 1971, Starbucks now operates more than 15,000 coffee shops across the globe, with an average of 220 locations in each of the 50 U.S. states. ...

26 Jun 2008
doc

Microsoft's Pursuit of Yahoo!

Thesis - 3 pages - Business strategy

Founded by Harvard dropout Bill Gates in 1975, Microsoft began as a software program that allowed others to write programs. In 1980, the modern PC era, IMB chose Microsoft to develop its operating system. Gates purchased QDOS and renamed it the now famous Microsoft Disk Operating System (MS-DOS)....

21 May 2008
doc

Public Relations in the Nonprofit Sector

Thesis - 5 pages - Business strategy

Public relations is a growing field, not only in the United States, but around the world. Today more and more businesses and organizations are recognizing that the reputation, profitability, and success of a company depend largely on its relationship with the public. Public...