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09 Nov 2010
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International Strategic Management - L'Oreal

Thesis - 13 pages - Business strategy

Owing to the saturation of domestic markets and the intensification of competition, companies are forced to internationalize their operations by exploiting new markets not just to survive but also to grow (Souvik Dhar, 2006). Different strategies have to be adopted according to the consumer. Many...

02 Nov 2010
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Skype: Company overview, strategy and SWOT analysis

Thesis - 9 pages - Business strategy

In this assignment we are going to make a study of the software application SKYPE and it's services based on VOIP (voice over Internet Protocol). In the first part we will see the company overview including a presentation of the company, the features of the software, some key numbers, and a SWOT...

06 Oct 2010
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The Dubai-land Case

Thesis - 5 pages - Business strategy

The Dubai-land Case illustrates the issues linked to creating a vision for a gigantic endeavor and making sure it happens. The case is set in 2007, in the first few months after a CEO is hired to make the vision happen. Between February 2007 and December 2010, the CEO will have to turn a plan...

06 Oct 2010
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Starbucks Corporation Strategy

Thesis - 20 pages - Business strategy

The following document is an analysis of Starbucks' current strategy, as well as recommendations for the future. Beginning with a base case analysis, the company is introduced along with varying elements of its current strategy. Topics in this section include a brief history of the...

04 Oct 2010
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Repositioning McDonald's brand image

Thesis - 6 pages - Business strategy

Although it is the world's largest fast food chain , McDonald's currently faces many problems. In particular, its performance in the UK is a troubling, due to a recent “slump in sales” . It is clear that the McDonald's brand needs to be revitalised in order to...

04 Oct 2010
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Distinctive features of the perfectly competitive model for goods and services and its implications for a business strategy aimed at enhancing profitability?

Thesis - 5 pages - Business strategy

Above is a quote from John Sloman, which I feel is a concise way of defining perfect competition. Rather than being a market structure which we can meet in real life, the model of perfect competition could be seen as a completion of the categories of market structure, an ‘anti-monopoly'...

04 Oct 2010
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Does which country a seller or bidder firm operates in affect mergers and acquisitions?

Thesis - 5 pages - Business strategy

Does which country a seller or bidder firm operates in have such a big impact on mergers and acquisitions? My aim is for this paper to answer that question by analysing the differences between the UK/US system of corporate governance and the continental European system of corporate governance. I...

04 Oct 2010
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An Analysis of Okun's Law

Thesis - 6 pages - Business strategy

Introduction: This essay is split into three sections. In section 1, Okun's law will be examined, by looking at both of its forms. In section 2, the Okun's law coefficient will be analysed with particular reference to the factors which can affect the coefficient. In section 3, Okun's law...

04 Oct 2010
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The Falling Leader: An analysis of Sony's decline in the games console industry

Thesis - 4 pages - Business strategy

The Sony Corporation is a Japanese conglomerate, focusing on sectors such as electronics, media, and entertainment. Their Playstation games consoles are produced by their Sony Computer Entertainment division. In 2005, Sony's position as the dominant player in the video games industry looked...

29 Sep 2010
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Analysis of Starbuck's International Expansion

Thesis - 6 pages - Business strategy

Seattle-based Starbucks is the world's largest seller of premium-brewed coffee with over 8,400 stores, including 2,000 stores spread in 31 foreign countries. Starbucks used an international strategic approach to achieve its high level of international development across the globe. Starbucks...

25 Aug 2010
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China: A cash cow for the European investors

Thesis - 5 pages - Business strategy

In today's world, where everyone's main goal is to make maximum profits, China is at the heart of the economic debate. It attracts more European investors than the United States and has become the sixth largest economy in the world. In addition to the excitement that drives the Chinese is the...

23 Aug 2010
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European brewing

Thesis - 2 pages - Business strategy

Growing concern about health issues. Increasing acceptance of low alcohol drinking. Some people will drink less beer. There will be an increase in the drinking of more wine than beer. This means that there will be a change in taste and in drinking habits. Some people will change from Ale to Lager...

18 Aug 2010
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The Black Hat conference

Thesis - 4 pages - Business strategy

Black Hat is a corporate event management and conference company which was established in 1997 by Jeff Moss. It is known for organizing a network of conferences and providing fresh perspectives on security and proprietary information. The company organizes several conferences throughout the world...

18 Aug 2010
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Case study of AXA assistance: Using computers at work

Thesis - 4 pages - Business strategy

This document describes the computerization process of the insurance company AXA and its dependence on computers for its everyday activities. I will begin by giving a brief look into the company, the need for computers and provide an insight on their websites. This document will focus on AXA, a...

12 Aug 2010
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Case study: Entrepreneurship

Thesis - 8 pages - Business strategy

This paper compares the main Entrepreneurial Trait theories with the profile of a successful entrepreneur: Mr Ian Robertson. Using qualitative methods, Mr Robertson's entrepreneurial characteristics are established, analyzed and weighed against the attributes discussed in entrepreneurial...

12 Aug 2010
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Competitive strategy and value creation in relationship marketing

Thesis - 5 pages - Business strategy

This paper considers how relationship marketing can be utilized in corporate strategy to facilitate value creation and increased customer satisfaction. The meaning of relationship marketing and the purpose of various relational frameworks such as the ‘relational spectrum', the...

12 Aug 2010
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Business strategy: Gnarly Digital

Thesis - 6 pages - Business strategy

In the beginning, Gnarly Digital focused on having the highest P/Q rating possible at a reasonable price to attract customers. We maintained a high price on our multi-featured cameras and a lower competitive price on our entry-level cameras. We offered an array of featured, more...

11 Aug 2010
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Singapore Airlines: Case analysis

Thesis - 2 pages - Business strategy

In the case of Singapore Airlines (SIA), the top management was confronted with the dilemma of whether investing in customers service innovation or trimming costs in an all-round way when the entire airline industry was compromised by 9/11 attacks. Among a host of service improvement plans such...

11 Aug 2010
doc

Snapple: Case analysis

Thesis - 2 pages - Business strategy

Quaker badly managed Snapple when it acquired the brand. It was wrong for Quaker to sell Snapple the same way as they sold Gatorade. Before the acquisition, Gatorade was positioned as a “lifestyle” brand and Snapple as a “fashion” brand (p.6). However, Quaker tried to increase...

09 Aug 2010
ppt

Automotive industry: China

Thesis - 25 pages - Business strategy

In China, the government does not offer premiums to the purchasers of new cars contrary to the US government or to other European governments. Massive infrastructure investments have been realized by the Chinese government to accompany this development. With more than 2 million km of roads, and...

04 Aug 2010
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The Boeing Group

Thesis - 6 pages - Business strategy

Who hasn't heard of “Boeing”? The name has been and is still synonymous with the aircraft it produces. The Boeing group is the largest aircraft manufacturer in the world. Boeing is a major defense and aerospace corporation. It has had its Headquarters in Chicago, Illinois since 2001. It...

04 Aug 2010
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Communication in a crisis: McDonald's campaign against the mad cow disease

Thesis - 6 pages - Business strategy

Today, communication plays an important role in corporate strategies. It exists in various forms: internal communications, external communications and event communications. Companies often choose to focus on communication during a crisis. Of the numerous cases of corporate crisis that have...

30 Jul 2010
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Corporate training: A case study of McDonald's

Thesis - 5 pages - Business strategy

The burger chain McDonald's was aware of this term even before it made its appearance. "Education is rooted in our culture," says Sabine Gekiere, HR manager of McDonald's Belgium branch. "It is part of our DNA". Now that it is possible to enhance the internal training system in a...

30 Jul 2010
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The dynamics of the Mittal Arcelor merger

Thesis - 3 pages - Business strategy

The merger of Arcelor with Mittal has been one of the historic mergers in the history of steel industry. Before we proceed into the study of fusion Mittal / Arcelor, it seems essential to recall the context, and facts that concern us here. Here we will discuss Mittal's (Dutch steel...

30 Jul 2010
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Cost reduction tactics

Thesis - 3 pages - Business strategy

In today's competitive market, companies are constantly trying to win new customers and new markets in an effort to generate strong profits. They thus opt for new strategies that will enable them to be more competitive and will facilitate cost reduction. The purpose of reducing costs is to guide...

30 Jul 2010
doc

Formula one and the automotive industry

Thesis - 5 pages - Business strategy

Since the beginning of the twentieth century, F1 has been a highly-recognized sport full of extraordinary popularity. This is motor sport with racing cars that are deemed the most efficient in the world. For years, Formula 1 remained confined to a closed society exclusively meant for athletes and...

29 Jul 2010
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The bra business

Thesis - 2 pages - Business strategy

The bra business is as bustling as ever, and this is reflected by skyrocketing prices despite economic conservation. As a matter of fact, it has successfully transitioned from a hidden accessory sold in clandestine terms such as “health aid” to celebrated status of WonderBra. To take it...

29 Jul 2010
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Size of a business

Thesis - 5 pages - Business strategy

The search engine, Google was created in 1998. This new company was set up in a garage in Menlo, rented by a friend of the two creators Larry Page, 24, and Sergey Brin, 23. The company comprised of three people initially. It began tasting success exponentially since 2000, when Google became the...

29 Jul 2010
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Blu-Ray disc from Sony

Thesis - 5 pages - Business strategy

Today, the field of High Tech continues to multiply. New technologies are emerging regularly, and are the result of years of research. However, only three major innovations have influenced the minds in ten years: the flat screen, MP3, and finally the GPS. The Blu-ray Disc from Sony, or BD, enters...

29 Jul 2010
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The failure of the relocation of an automotive supplier in India

Thesis - 4 pages - Business strategy

The case study concerns a French automotive supplier who wished to reduce its production costs through the outsourcing of its IT activities. After consultation with a firm in Paris, the company's choice fell on India. However, for various reasons which will be specified later, the strategy...