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Thesis in business strategy 121 to 150

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29 Jul 2010
doc

The strategy of Apple's music industry - published in 2010

Thesis - 4 pages - Business strategy

The great transformation is linked to the collapse of the traditional music industry. Indeed, the illegal downloading of music enabled by digitization and sharing of the latter appears to be the trigger for a crisis of global magnitude in this sector. Although demonized by the record companies,...

29 Jul 2010
doc

Zodiac (1999)

Thesis - 4 pages - Business strategy

Three key dates: 1908, 1934 and 1966 mark the development of the company Zodiac during the 20th century. The creation of the French society of airships in 1908 signaled the start up of the era in the world of the nascent aviation industry. In 1934, the first prototype of Canoeing was designed by...

29 Jul 2010
doc

All you need to know about negotiating in Japan

Thesis - 6 pages - Business strategy

In Japan, commercial negotiation is most often carried out in groups; you almost never meet a Japanese alone to talk business, but a delegation made up of several players from the same company. In Japanese culture, a single individual has very little decision-making power because he is part of a...

28 Jul 2010
doc

Satisfaction survey with practitioners of a fitness center

Thesis - 6 pages - Business strategy

We decided to study the motivation of practitioners in a fitness club. After a first draft of our questions was presented to Ms. LEFEVRE, we realized that they were centered on the satisfaction of practitioners. We reiterated our request as our interests and ideas were more related to the study...

28 Jul 2010
doc

Starbucks: Making a million bucks from coffee

Thesis - 4 pages - Business strategy

Starbucks is the world's leading retail, roasting and coffee brands. It is an international coffeehouse based in Seattle. It is the largest coffeehouse in the world, with 17,133 stores in 49 countries. Its specialty includes drip brewed coffee, espresso-based hot drinks, other...

28 Jul 2010
doc

U.S apparel market

Thesis - 6 pages - Business strategy

Obesity is emerging as a new niche market in the United States. There are countless consumer products starting from infant car seats to doorways through to the coffins, which are getting enlarged to accommodate bigger and heavier people. The market is so fond of the carrier now that there are...

27 Jul 2010
doc

Driving change in the merger: Renault - Nissan and Carlos Ghosn's leadership

Thesis - 6 pages - Business strategy

In 1999, the Japanese manufacturer Nissan was on the verge of bankruptcy with, all indicators flashing. The company faced recurring financial losses. Its debts exceeded 22 billion dollars and its stock market value is still plummeting. In addition, the company manufactures expensive cars and its...

27 Jul 2010
doc

Axa's business strategy

Thesis - 4 pages - Business strategy

Globally diversified and internationally reputed (strong brand; market share: 3% of the world insurance market), AXA is a leading global insurance (with a more than €90 billion turnover, 65 million customers worldwide, and 150,000 employees) and asset management (3rd largest asset manager in...

27 Jul 2010
doc

The European business environment, Renault-Nissan

Thesis - 2 pages - Business strategy

Renault-Nissan knows so many direct competitors. Indeed, it is within the same criteria as PSA, Fiat or Toyota. We shall now see below, what are the distinctive capabilities that allow Renault-Nissan to stand out and differentiate from others. For this, we must first review the internal...

27 Jul 2010
doc

The changing distribution of Coca-Cola and Pepsi-Cola USA

Thesis - 10 pages - Business strategy

The market for soft drinks and Cola is seen to be engaged in almost a century of real war, particularly between two leaders in this sector: Coca-Cola and Pepsi-Cola. These two companies of American origin represent the epitome of the evolution of the firm. How then do we not use the...

27 Jul 2010
doc

The possibility of creating a need

Thesis - 4 pages - Business strategy

Today, competition is getting very tough. Companies must therefore reach and differentiate themselves to attract a clientele that, over a period of time, has become increasingly volatile. The needs of individuals have evolved over time, in their physiological area and their safety needs....

27 Jul 2010
doc

Internal marketing: Dell and retention of executives

Thesis - 7 pages - Business strategy

The concept of internal marketing, under which the employee is considered a customer, emerged during the 1980s. In this context, any inability of the company to meet the expectations and needs of the customer was incurred due to the dissatisfaction of the latter, which affected the global...

27 Jul 2010
doc

Environmental analysis of toy manufacturers

Thesis - 3 pages - Business strategy

The toy market has undergone profound changes over the last twenty years. In fact, toys have become more complex: they contain more and more mechanical pieces, and technologies to make them are becoming more advanced. They are also often dependent on the influences of fashion and films. Moreover,...

27 Jul 2010
doc

Internet and recruitment

Thesis - 7 pages - Business strategy

In a global environment where technology is advancing, there are a lot of new players, the ICT (Information Technology and Communication), the intranet companies and the Internet. The evolution of technology has a significant impact on our lives every day. This is particularly true of Internet...

27 Jul 2010
doc

Art and culture in branding

Thesis - 4 pages - Business strategy

Art is the means used to produce an aesthetic creation. From the beginning of humanity, art has been the vehicle of thought, the vector of emotions. It is the graphic or sound understanding of the deep interior of our beings. Culture is defined as the data acquired and transmitted within a social...

27 Jul 2010
doc

Specialization or diversification: Choice of the ideal strategy to adopt for a company

Thesis - 6 pages - Business strategy

The subject of industrial economy describes the growth of businesses. Specialization reflects the desire of the company to limit its development to an area where it controls the bulk of its business or skills. This is the simplest and the most common strategy. This is a ploy...

27 Jul 2010
doc

Analysis of the advertisement of Coca-Cola Light "The young woman and the Priest"

Thesis - 3 pages - Business strategy

Coca-Cola Light is a brand owned by The Coca-Cola Company. It is advertizes through visual media such as TV and the internet. Coca-Cola fans are frequent viewers of TV ads on the internet. The Internet ensures better retention than TV ads. Beside seduction advertising is more theatrical and is...

26 Jul 2010
doc

Understanding consumer behavior and its importance

Thesis - 5 pages - Business strategy

The classification of consumers is an important area of study in market research. Marketers have to classify them based on their age, social status, purchasing power, lifestyle, needs and aspirations. Among them, the most obvious segmentation is based on criteria of age and generation. These...

26 Jul 2010
doc

China: The eldorado of luxury

Thesis - 6 pages - Business strategy

“Five years ago, there were about 20 to 30 luxury shops here. Today everyone is here and their networks in continental China are becoming more and more significant," McKinsey management consultant Jacques Penhirin (partner of the McKinsey management consulting firm) told AFP. This is a...

26 Jul 2010
doc

Volkswagen - History and perspective

Thesis - 6 pages - Business strategy

Adolph Hitler took over Germany in the early 1930s. Those days, the German automobile industry had only expensive models of cars and an average German could not afford anything other than a motorcycle. Cars were rare and were reserved mainly for the army. At this juncture, Hitler called for a...

26 Jul 2010
doc

Sony - The leader in the video game industry

Thesis - 6 pages - Business strategy

When we look at the video game industry, we can see four major players. All of them are more or less interrelated. The producers of video consoles: the leaders in this market are Sony, Nintendo and Microsoft. The undisputed leader is Japan's Sony. Microsoft, the U.S. firm, has...

26 Jul 2010
doc

Case study: Samsung

Thesis - 4 pages - Business strategy

Between the years 1980 to 2005, Samsung entered the memory chips market and has quickly ascended to the position of market leader. This paper will analyze the factors behind this success and analyze how this position can be affected by recent market developments. A memory chip is a standardized...

23 Jul 2010
doc

Pepsi and Coca-Cola (Coke) war

Thesis - 4 pages - Business strategy

Coke and Pepsi have both have been the results of experiments conducted by creative pharmacists, John Pemberton and Caleb. D. Bradham respectively. Their creation has sparked off a rivalry between the two companies that has continued since the inception of both the companies. The rivalry between...

23 Jul 2010
doc

The e-CRM strategy

Thesis - 5 pages - Business strategy

The rise of the Internet has given rise to the existence of paperless client relationship, giving way to the e-CRM. This is a dual commitment towards efficiency and economy. While the client now enjoys multiple ways to interact with the company (letters, outlets, telephone platforms, the...

23 Jul 2010
doc

Tata's Nano

Thesis - 3 pages - Business strategy

The Tata Group is a powerful diversified Indian industrial conglomerate that is worth more than 28 billion dollars. The Tata Group is one of the largest private groups in India and is recognized world wide. The group includes many companies like Tata Motors, Tata Consultancy Services, Tata...

23 Jul 2010
doc

Business events

Thesis - 4 pages - Business strategy

The event, in marketing terms is a pretext used to advertise or change a course of action. It is characterized by the rupture it causes in a process, a habit which can then allow the beginning of a new communication strategy. In general, we can say that the event in its marketing approach is...

22 Jul 2010
doc

SWOT Analysis - Pepsico in France: opportunities and threats - published: 22/07/2010

Thesis - 3 pages - Business strategy

Since its introduction to France in the 1960's, PEPSICO has been steadily increasing its turnover on the French soil. The company has managed to integrate and carve a niche for itself in the market for soft drink. This market is valued at over EUR 4 millions. In spite of the rapid growth PEPSICO...

22 Jul 2010
doc

Call centers in France

Thesis - 5 pages - Business strategy

Call centers are platforms for managing a large number of incoming and outgoing phone calls through the telephone, either using an operator or through an automated system. The call center may be constituted by an undertaking for its own needs, but it is most often operated by professionals whose...

22 Jul 2010
doc

Case study of Twingo

Thesis - 8 pages - Business strategy

Renault's presence in the Japanese market dates back to the 1950's, where about 50,000 cars were sold. However, the import of cars to the Japanese market declined considerably during the 1960s. It was not until 1994 that Renault saw its sales increase in Japan with the signing of a contract with...

22 Jul 2010
doc

Customer loyalty: An axis of development of direct marketing

Thesis - 6 pages - Business strategy

Customer loyalty- new development opportunity for direct marketing: At the outset, it would be good to define or analyze at least two keywords of this concept. On one hand we have direct marketing, which is a technique of communication and sales with the aim of broadcasting a personalized...