REVA electric car company is a joint venture between the Bangalore based Maini group and AEV LLC Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEV LLC Inc to design and develop key components for the REVA. Today the Maini Group has on its client list global majors like GM, BOSCH, BT, MIC, OMR and 80 % of corporate India which includes automobile, consumer goods, engineering, food processing and pharmaceuticals industries, among others, trust Maini. The client list features lead players like ABB, Compton, Ford, Gujarat Guardian, L&T, Leyland, Maruthi Udyog, Nestle, Reliance, and Telco. Maini's quality standards have won a great deal of recognition and export orders from General Motors, BOSCH, Clark and BT. Maini's manufacturing units are certified for ISO 9001 and QS 9000. Maini exports about 50% of its turn over to industrially advanced countries and have won 14 exports awards in row. The study of consumer behavior towards REVA is limited only to RECC. The required data for the project will be collected through questionnaires. The entire population will not be studied. Random sampling of customers will be done across the demographic profile.
[...] FINDINGS AND SUGGESTION Findings The following re the findings of the survey: Majority of the consumers are between the age of 35 to 45 52% of the REVA car users are male and about 48% are females. About 50% of the consumers have the basic model of REVA, i.e. REVA STD, and remaining are REVA A/C and REVA Class. Majority of the consumers came to know about REVA cars through magazines. The major factor that influenced consumers to buy REVA car is its eco- friendly in nature. [...]
[...] REVA electric car company is a joint venture between the Bangalore based Maini group and AEV LLC Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEV LLC Inc to design and develop key components for the REVA. Today, Maini is a multi-product, multi-division organization with manufacturing processes ranging from precision components to in-plant material handling equipment, from granites to abrasives, international trading to ERP solutions providing. A blend of western technology with expert Indian craftsmanship that was the dream, Mr. [...]
[...] This study will brings up some useful points like, Behavior occurs either for the individual, or in the context of a group (e.g., friend's influence what kinds of clothes a person wears) or an organization (people on the job make decisions as to which products the firm should use.) Consumer behavior involves the use and disposal of products as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption of consumer behavior involves services and ideas as well as tangible products. [...]
[...] Honda tries to disassociate from the group. The degree to which a reference group will affect a purchase decision depends on an individual's susceptibility to reference group influence and the strength of his/her involvement with the group Culture and Sub-culture Culture refers to the set of values, ideas, and attitudes that are accepted by a homogenous group of people and transmitted to the next generation. Culture also determines what is acceptable with product advertising. Culture determines what people wear, eat, reside and travel. [...]
[...] Pie diagram: If we want to show an aggregate and also its division into various parts pie chart may be drawn and divided into various sectors. Table Gender of the respondent Options Respondents Percentage Graph 1 Source: Field Survey Interpretation: The survey tells that there are about 52% of male consumers in Bangalore are using REVA car. And about 48% of females are using REVA car. Table Which REVA model do you have? Models Respondents Percentage Graph:2 Interpretation: (Graph-2) The survey tells that there are about 45% of the consumers in Bangalore are using REVA STD model. [...]
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