Today, the market share for Windows is 93% of the number of positions in the world, against 4% for Mac OS or Linux 1%. The Microsoft group, which sells the Windows operating system is the group known in the global market for computer software. Thus we will examine the strategy of this global leader, particularly its French subsidiary.
The business environment has changed considerably in recent years, and adaptability to new conditions has become a key success factor. The emergence of new technologies, the need for increasingly complex consumers and the development of human resources management involves a strategic reorganization of a part of businesses.
As can be seen in the minutes of the Executive Committee of Microsoft, it should at some point refocus its strategy in response to the changing environment. To maximize the "total quality" of the company, Microsoft gives a divisional infrastructure to a matrix structure, thereby adopting transversal activities. It is also launching the project "take off" in order to increase the effectiveness of work teams, and practice management by this project, led by the "Product Managers".
This allows a greater fusion of ideas and greater organizational flexibility. In the new economy, communication and information systems have a very important place.
The management of Microsoft is aware, of its own technologies such as intranet, mail server, Internet access, wireless network etc. These tools have changed the internal environment of businesses, although new ways of using them can create added value for a company.
Tags: the market share for Windows, global market for computer software, Strategic analysis of Microsoft France
[...] Now we will look at the DAS business of Microsoft France. We'll study the trades, technologies and different customers of the French subsidiary. The strengths and weaknesses of this subsidiary: FORCES WEAKNESSES Internal: Internal: strong reputation thanks - cultural differences to its leadership leading to adjustment difficulties important technological between management tools and know-how information systems (US and high capacity for France) innovation (budget allocated to R & - no software development activity (low involvement of product quality (ISO subsidiary) 9002) - Subcontracting: higher Light and flexible logistics costs (established in organization to manage (no structure Ireland) and little control or commercial production) vis-a-vis the control of products corporate culture - HRM function is not actually involving staff (strong sufficiently considered by all internal communication, frequent FINANCIAL: meetings etc.) - decline in export sales considerable autonomy in Customers: marketing and communications - no direct sales (no low turnover rate (less contact with clients) than 30% when compared to competitors) FINANCIAL: financial health (BFR EBE) small margin for wholesalers (less than 4th World subsidiary (level Customers: efficient adaptation strategy to user demand (products and customers) ASSETS: wide diversity in product lines 2. [...]
[...] With the arrival of new information technologies and communication, the video game industry entered an era of multimedia. Traditional actors, namely the game publishers, saw the emergence of new competition from the large computer companies, electronics and telecommunications, who consider that the games represent a medium-term deposit growth that is particularly interesting. Unsurprisingly, the American Electronic Arts company, present in the global market, including the publisher of the game Sims', the PC game which is the most sold in the world, ranks first in the world. [...]
[...] Characteristics of the activities of Microsoft France when compared to the opposition usually drawn between the new and old economy. Identify examples of this difference The business environment has changed considerably in recent years, adaptability to new conditions has become a key success factor. The emergence of new technologies, the increasingly complex consumer and the development of human resources management involves a strategic reorganization of businesses. As can be seen in the Executive Committee of Microsoft, the company should at some point try to refocus its strategy in response to the changing environment. [...]
Online readingwith our online reader
Content validatedby our reading committee