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29 Sep 2010

Strategic plan: "L´Oréal"

Case study - 26 pages - Business strategy

L'OREAL, a world leader in cosmetics, started as a family business. It was founded in 1909, by the chemist Eugene Schueller, who manufactured and sold hair dye to hairdressers. The spirit and values attached to them are the basis of the group, and enable it to dominate the cosmetics...

29 Sep 2010

The business-level strategies (cost leadership, differentiation, focused cost leadership, focused differentiation and integrated cost leadership/differentiation)

Essay - 4 pages - Business strategy

Big Lots Inc. can be taken as an example of a firm using a cost leadership strategy. This firm is the largest broadline closeout discount chain in the United States. It sells name-brand products which are less expensive than a discount retailer (35% less). Big Lots Inc. purchases its goods from...

29 Sep 2010

Corporate valuation Laurent Perrier Analysis

Case study - 14 pages - Business strategy

Laurent Perrier is a French company that specializes in champagne, a luxury product. Laurent Perrier manages both the production and the distribution of its champagnes and wines. The Group owns its distribution network (through restaurants, hotels, bars, retailers and direct sales). This is an...

29 Sep 2010

The worldwide marketing strategy of McDonald's

Case study - 24 pages - Business strategy

What difficulties do the cultural differences cause in enterprise management, and how can firms cope with these difficulties and reap benefits from cultural diversity? Intercultural management aims at improving intercultural interactions at work. These improvements are valued thanks to the...

29 Sep 2010

International business strategy spectrum brands - Case study

Case study - 23 pages - Business strategy

In 2005, Rayovac Corporation changed its name to Spectrum Brands in order to be coherent with the corporate strategy of growing and expanding its present markets. This new name shows the diversification of the company and its international trend. Nowadays, Kent Hussey, appointed CEO of...

29 Sep 2010

British Airways - case study

Case study - 29 pages - Business strategy

In today's world, characterized by millions of people who have the necessity and the desire to move as quickly as possible from one side of the globe to the other, the sector of the air transports obviously plays a major role of primary importance, being one of the world ?s biggest...

29 Sep 2010

E -Business Model -La Redoute

Case study - 11 pages - Business strategy

With 80-years of catalog experience, La Redoute has long been a household name in France, trusted for its quality, style and selection. Indeed, as a part of PPR's home-shopping division, Redcats, a global retail leader, the company is a Fashion and Home decoration multi-specialist (the La...

29 Sep 2010

Corporate development Mergers

Essay - 16 pages - Business strategy

Created by Paul Ricard in 1939, the Ricard company, subsidiary of the Group Pernod Ricard since 1975, is a major player in the sector of drinks. It occupies the first rank in France on the market of the whisky with Clan Campbell, of premium Scotch whisky with Chivas, of Irish whiskey with...

29 Sep 2010

International Business Strategy - Acer, Inc.: Taiwan's rampaging dragon

Case study - 8 pages - Business strategy

Acer was set up in 1976 under the company name Multitech, by Stan Shih, in Taiwan. This family entrepreneurial start up has grown rapidly based on a distinctive culture to become an international global brand competitor. For thirty years, the firm has met many challenges to face in the highly...

29 Sep 2010

H&M in Japan

Case study - 24 pages - Business strategy

Hennes and Mauritz, commonly known as H&M is a Swedish company selling fashionable inexpensive clothes. It a leading brand, whose fame is spread worldwide. H&M owns more than 1300 stores in 24 different countries. It is present in America since 2000, and recently entered Asia. The next...

29 Sep 2010

The difficulties to stay the leader on a market: The French Wine Industry and its fragile economic position

Market study - 34 pages - Business strategy

• Recent events: Numerous violent strikes were organized by the wine growers to draw attention to their difficulties; for instance, they demanded more assistance following the bad weather conditions that ruined the annual harvest. • A succession of demonstrations: It is a...

29 Sep 2010

Apple business success analysis

Essay - 13 pages - Business strategy

In this world full of technology and computing, largely dominated by Microsoft, Apple arrived to gain market shares after years of representing 7% of the worldwide computer sales but also 72% of worldwide MP3 players sales. Since 1976, Apple has diversified its products and...

29 Sep 2010

Strategic management, development strategies and analysis of Quicksilver

Case study - 25 pages - Business strategy

The aim of our assignment is to study the actual situation of Quiksilver and build strategic plans for the future, for the company to grow. As we are going to see in our analysis, Quiksilver is ahead of the other firms in the surf market. So which strategic direction can this leader take in order...

29 Sep 2010

Outsourcing which special reference to services in India

Dissertation - 22 pages - Business strategy

We focus on outsourcing with special reference to services in India. Following the effects of globalization of the economy and the international concurrence that follow, many companies are trying to stay competitive. Technological progresses in telecommunications offered possibilities to delegate...

29 Sep 2010

Analysis of Starbuck's International Expansion

Thesis - 6 pages - Business strategy

Seattle-based Starbucks is the world's largest seller of premium-brewed coffee with over 8,400 stores, including 2,000 stores spread in 31 foreign countries. Starbucks used an international strategic approach to achieve its high level of international development across the globe. Starbucks...

29 Sep 2010

Case study: New Frontiers

Case study - 17 pages - Business strategy

G rowth of the budget of households for leisure and travels, increase in the free time of employees, retirement of the “Baby-Boomers” who want to travel more, general decrease in the air transportation prices… The European tourism market takes advantages from a structural positive...

29 Sep 2010

The Change Management

Essay - 14 pages - Business strategy

Charles Darwin said: “It is not the strongest species that survives nor the most intelligent, but the one most responsive to change”. Among many examples, my favorite is the case of the primitive tribe of Colombian Indians, the Kogis. The main particularity of this tribal organization...

29 Sep 2010

Strategy analysis: KFC

Case study - 5 pages - Business strategy

Kentucky Fried Chicken or KFC is an American fast food chain founded in 1939 by Harland D. Sanders. Firstly, we examine the sharp rise of the KFC corporation between 1964 and 1986. Sanders had sold his own business for 2 million dollars in 1964, and, 22 years later, PepsiCo, a multinational firm,...

29 Sep 2010

Doing business in Poland

Course material - 10 pages - Business strategy

Located in Central Europe, Poland is a country of 38 million people in an area of 312,000 km². The country is bordered by Germany to the west, the Czech Republic and Slovakia to the south, Ukraine, Belarus and Lithuania to the east, and the Baltic Sea and Kaliningrad Oblast to the north. In 1989,...

29 Sep 2010

Lego rebuilt

Case study - 46 pages - Business strategy

Since 1949, the LEGO Group has manufactured over 400 billion plastic bricks, tiny tires, mini-figures, and other inter-compatible play pieces, making it the world's fifth-largest toy manufacturer, and the largest in Europe. From 1932 to 2001, LEGO group achieved remarkable successes,...

29 Sep 2010

Why an information system or an information technology project could fail in an organization?

Essay - 9 pages - Business strategy

While the terms Information System and Information Technology are sometimes used interchangeably, they are two distinct concepts. The information system is an organized combination of several entities which stores, retrieves, transforms and disseminates information in an organization like a...

29 Sep 2010

Starbucks

Case study - 8 pages - Business strategy

The purpose of this memo is to study Starbucks' strategy. Firstly, the business is analyzed to understand what kind of company Starbucks is, then the PESTEL analysis is implemented to figure out the environment of the market. After establishing a general overview of the internal and external...

29 Sep 2010

Walking the bear: "Danonizing" the Bolshevik Biscuit Factory

Case study - 12 pages - Business strategy

It is largely claimed that a large part of mergers and acquisitions fails. The reasons for these failures are numerous, but one of the most important ones, is the difficulty to deal with different management and organizational cultures. It is explained in the case study about Danone, when it...

29 Sep 2010

Tesco in China

Case study - 19 pages - Business strategy

The aim of this report is, advice Tesco's operation in China as they are planning to expand. While the first part of this report examine Tesco's external environment, the second part focuses primarily on the cultural factors that need to be considered in their expansion plan, with...

29 Sep 2010

Competition between European football clubs - published: 29/09/2010

Case study - 25 pages - Business strategy

In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of...

29 Sep 2010

How tobacco industries can adapt marketing strategies despite such restrictive European legislation?

Case study - 11 pages - Business strategy

The prime focus of this paper is the tobacco industry, which incidentally has been facing problems owing to the numerous regulations imposed, especially in the European Union. The question in consideration here is how the tobacco industry can adapt its marketing strategies despite the restrictive...

29 Sep 2010

Miller's reasons to diversify - Heineken

Case study - 7 pages - Business strategy

In today's increasingly global economic world, it is hard to find a company focused only on its own national market and single product. The key word for global companies is diversification. Specialized newspapers such as “The Financial Times” abound with news of company takeovers,...

29 Sep 2010

Louis Vuitton Moet Hennessy (LVMH) in the luxury market

Case study - 7 pages - Business strategy

Louis Vuitton Moët Hennessy, or LVMH, is currently the world leader in the luxury market. LVMH had recorded high profits in 2006, thus making it the best performer in the fashion and luxury industry. This achievement was acknowledged by the present CEO of the group, Bernard Arnault, who stated...

29 Sep 2010

Analysis of the European automotive industry through the expansion of Japanese cars in order to emphasize the major automotive strategy trends of the future

Market study - 26 pages - Business strategy

Automotive industry has realized that UK is an important location. A number of companies have set up production bases in UK. The Asian, American and European constructors have proved that UK occupies an important place in the automotive industry. However, the Automotive Industry in Eastern...

29 Sep 2010

Tesco Case Study

Case study - 23 pages - Business strategy

To understand the essay, it will be useful to consider the environment of the national market. Indeed, it will be helpful to understand why environmental influences are particularly significant in the future of a company and its competitors. So, 'a dynamic PESTE analysis can be done in order...