With a turnover of 380 million pounds last year and 10 000 employees in over 50 countries, the body shop is considered as one of the most famous companies in the industry of cosmetics, especially known for its natural products.
It is estimated that The Body Shop sells a product every 0.4 seconds with over 77 million customers transactions through stores world-wide and this, among to a range of over 600 products and more than 400 accessories.
First we will focus on what is exactly the body shop and secondly what is the strategy and values of the company?
[...] Naturally they use their image and their influence in order to promote human blossoming: Defend Human Rights: * 1990 is a key-date in the body shop history: the Body Shop foundation, a charity which helps human rights and environmental protection groups. * They made an international campaign to protect the Nigerian people against dictatorship and persecutions. * 1998: They did a campaign with Amnesty International for the 50th Anniversary of the Universal Declaration of Human Rights. * 2003: Women the entire world joined with the Body Shop to celebrate the first International Women's Day on March 8th. [...]
[...] Evolution of the Body Shop Two years after the first body shop's store opening, their globalization strategy encouraged them to go overseas in Brussels. After that, new shops opened at a rate of 2 per month. In 1990 we were based in 39 countries and 2500 franchises were established in the USA only fourteen year after the first shop. Then they wanted to improve their services and be closer to customers with a one to one strategy. The Body shop at Home (direct selling) was launched in the UK, Canada and Australia in 1994. [...]
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