From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of the opening up of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their counterparts in large firms should internationalize and adopt expansionary policies to enable them to tap into international markets that are becoming increasingly popular.
Some industries are evolving faster than others, and this is partly due to the progress made in research and development, which allows them to be more efficient. It can also be attributed to consumer demands that push them to innovate so that they do not suffer losses and lose market share. The cosmetics industry is a perfect example of this scenario. It is evident that this business is booming and also changing due to the new requirements on the scene. We live in a society where "culture of beauty" is highlighted, and occupies an important place in our lives.
Furthermore, constant supply of new beauty products amplifies this phenomenon by acquiring an important part in our everyday consumption. It is obvious that we pay attention to our own personality and consume more of such products. This phenomenon is particularly visible in the male clientele that is growing at an unexpected speed. Nature as a source of beauty has been the creed of the Yves Rocher brand. The brand is named after its creator and has been in existence for more than 40 years.
The history of this brand is primarily the story of its creator, who invented the concept of beauty through plants and distance selling, while revitalizing the economy of its Brittany region. Yves Rocher was born in La Gacilly in 1958. Obsessed with the idea of creating jobs to revive his country, Yves Rocher got an idea to start a business that dealt with nature and the beauty of women.
Originally from Brittany, Yves Rocher slowly grew to become an international brand. It is a pioneer and a leader in the organic cosmetics sector: the organic knowledge and intelligence was the heart of innovation in science laboratories. The Yves Rocher brand offered products for all the skin types. The organization: Today, the Yves Rocher group is present in 88 countries and has over 40 million customers in five continents and the group mainly targets the women.
With a capital of trust, built over its history, the group once again consolidated its positions. Nevertheless, the year 2003 was marked by new political and economic shocks that have strongly influenced the performance of all the major cosmetic companies in the world with unfavorable exchange rates in the euro zone and slower consumption in major markets. Yves Rocher registered a turnover of two billion euros and its position as a major player in the world of beauty and wellness was confirmed by its presence in the world.
Tags: Globalization, national economies, foreign markets, beauty products, women, exchange rates, international markets, turnover, consumer demands
[...] The real woman cannot perform actions that are too complicated. This is purely for a commercial operation, showing a clearly sexist ideology, which is addressed with contempt to both environmentalists and women. Will anyone believe that initiatives valued have a real influence on the protection of nature? Will anyone believe that these are measures to enhance women's autonomy? " ¬ Sponsorship and patronage - Yves Rocher Foundation: a very active form of patronage The foundation supports eco-citizen men and women engaged in environmental education and conservation botany. [...]
[...] The public is now very sensitive to the image that the media carry on Yves Rocher and women should pay more attention to the choice of its advertising campaigns. - Helen Marquié, member of the feminist movement "the Pack" spoke about the "trophy Land of Women", created by the Yves Rocher Foundation. "After over 30 years of feminism, women thought to have finished with" The Woman ".Yves Rocher distributes the award trophy woman of Earth on the occasion of " International Women's Day". A woman valued by Yves Rocher is the eternal stereotype of the patriarchal real woman. [...]
[...] ecological, feminine and "anti- globalization”. Canadian consumers increasingly appreciate the type of products offered by The Body Shop and other retailers that rely on evocative aromas of nature, fruit or food. The Body Shop has a wide range of products ranging from accessories to aromatherapy. The range of products is available in more than 10 names: Men's, Hair, Body, Fragrance, Make - Up, Skin Care, Bath and Home Fragrance. The brand has products both for the body, which includes face, hair, and products designed for indoor use. [...]
[...] • L'Occitane This brand is positioned between the medium and low end as The Body Shop too have a composition of their products broadly similar, both use flavor of vegetable or fruit. These two brands are direct competitors; they target the same type of clientele. The range of L'Occitane products is available in several major categories under specific names: Immortal, Olive, Lavender, Shea Butter, Honey, Almond . The products are natural, these authentic products primarily care for body, face etc. L'Occitane perfumes too are there. There is a separate selection of products exclusively for the home: candles, incense fragrances for the home . [...]
[...] They move in the Amazonian forests and to exploit the elements of product design in biotechnology laboratories. Scientific approaches include the respect for nature, women and men who guides them to advance in komarika plant. Nature can reinvent everyday make up items' components, the colors, materials, and lights, making it a source of inspiration for designers. This natural pool can also create original scents of fruity and floral compositions: 150 active plant ingredients are used in the product design. The technique of extraction of natural species is a unique know- how, which is part of the art of perfume by Yves Rocher. [...]
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