As we can read in The Leader's Guide for Corporate Culture, published in the Harvard Business Review, « as someone said, culture eats strategy for breakfast », that is, the spirit of an enterprise, embodied by its members, is thought out and developed to ensure the development and growth of that enterprise itself. Why is this phrase relevant to the giant Amazon? In order to answer this question, we have drawn on the texts presenting the company and its approaches on the Amazon website itself, as well as on interviews with the company's leaders, and in particular with Jeff Bezos.
[...] Corporate culture and corporate strategy are therefore closely linked In the Harvard Business Review article, this is the culture « Results »: « characterized by achievement and winning. Work environments are outcome-oriented and merit-based places where people aspire to achieve top performance. Employees are united by a drive for capability and success; leaders emphasize goal accomplishment ». Another element of Amazon's culture also includes what the same academic journal calls a culture of « enjoyment », which is expressed through fun and excitement. Work environments are lighthearted places where people tend to do what makes them happy. [...]
[...] In order to answer this question, we have drawn on the texts presenting the company and its approaches on the Amazon website itself, as well as on interviews with the company's leaders, and in particular with Jeff Bezos. First of all, at Amazon there is a desire to get employees personally and strongly involved. Amazon uses various techniques to motivate its employees. Firstly, the consideration of each person regardless of their qualifications: each person is considered as a "potential" to be developed through their work. [...]
[...] In addition, employees are told about the company's objectives, which have been converted into brands, such as "Shipment which aims, contrary to its name, for "half" carbon-free delivery by 2030, or "Top Employer", an objective to limit risks and maximise employee safety, which would enable Amazon to appear in a French ranking of good employers, employers who respect the lives of their employees. On the Amazon website, in addition to the presentation of these brands or labels, there are once again the accounts of employees who are motivated to achieve these objectives. These positive meta-narratives help to keep employees motivated: for a greener, safer, fairer world, etc., while reassuring the consumer, the investor. Labelled objectives and recognition of employee potential are therefore two characteristics of Amazon's corporate culture in order to maximise employee involvement and, ultimately, the organisation's profits. [...]
[...] In fact, all these events organised around our activity make me happy to go to work ». There is even another article that explains that Amazon is a dog friendly company, it's to say there are dogs in the workplace to make work more enjoyable. In short: recognition, inspiring collective goals, happiness management: everything is done so that employees are involved in the company on a daily basis, it is a culture of commitment in line with Amazon's strategic growth objectives. [...]
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