Creativity Tools for Group Meetings

Extract

[...] Goal: Create new ideas by combining unrelated things. Choose a random list of popular songs, works of art, folktales FORCED RELATION SHIPS Connect it to your problem (e.g., how to improve public transport). Share the “objects” and analyse the content List the common aspects (even very far from the subject) Take this list of “coincidences” and try to see what new ideas it could bring Forces your brain to escape routine thinking Goal: Solve problems by comparing them to something else. [...]

[...] Be as negative as you can. The solution to fake problems can become positive advantages. Ask: • Why is this a problem? • How could this defect become an advantage? • How can we fix it in a new way? Problems are opportunities in disguise steps: list of problems, list of potential solutions, later: feasibility survey. Describe your problematic Make a list of words, ideas, things, with any creative tool or through an IA BISSOCI ATION Cross you problematic with the list of words Write down all the ideas this crossing generates You will study and select the ideas later, then organize them with logics. [...]

[...] • What does it inspire? Example: Word = “mirror” → Idea = “Can we reflect user behavior in the product?” Surprise your brain into being creative Goal: Organize and explore ideas systematically. DISCOVE RY MATRICE S Create a table with: • Rows = aspects of your problem (e.g., users, tools, channels) • Columns = categories (e.g., new, improve, remove) For example: cross kinds of food with new consumption behavious. Fill the grid with new ideas (without analysing them at first, this will come later on). [...]

[...] Write down all the ideas Break it down to build it better. Goal: Innovate by changing the basic assumptions (in a field or a process) CHANGE THE RULES OF THE GAME Ask: What rules are we following? Write down the unsaid rules that are usually followed. Then: What if we ignored or changed them? “What if customers set the price?” “What if we didn't need a store?” Change the rules, the words, the order of the steps and think of the positive consequences. [...]