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Case studies in management 271 to 300

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01 Dec 2010
doc

The factory of large distribution: Bonduelle de Lallio, Italy

Case study - 8 pages - Management

The choice of destination for my internship was not easy: I had a lot of tracks across Europe, but only one interested me: the plant Lallio Bonduelle, near Bergamo (40km from Milan) in Italy. After finding an internet shared apartment near the factory, I decided I was then left for a month in...

24 Nov 2010
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Crisis management: mattel (2008) - published: 24/11/2010

Case study - 5 pages - Management

Mattel has been regarded as the undisputed leader in the global toy market. However, the company had experienced several problems during the second half of 2007, which led to the image of the company being tarnished. Many toys were recalled and this incident was widely reported by the media....

23 Nov 2010
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La Poste - Management of a company in change

Case study - 3 pages - Management

On 3rd October, the citizen referendum on the future changes in the status of the Postal system in 2010 showed a high proportion of French mobilization around this institution and their commitment to its public nature. A reform was put in place on March 2010 which transformed the post office,...

23 Nov 2010
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Mintzberg's approach to the organizational system

Case study - 5 pages - Management

Traditional conceptions that regulated the behavior of organizations in the late nineteenth century were based on the works of Henry Fayol (from France), Max Weber (from Germany), Frederick Taylor (from America) and their contemporaries. Their approaches was consistent the ‘top-down...

23 Nov 2010
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Corporate culture - published: 23/11/2010

Case study - 5 pages - Management

In the sixties, businesses still had an essentially rational management of the company. A little later, came an understanding of the enormous importance the human dimension in management. Economists in the late seventies highlighted this after their research on a new dimension of cultures- the...

23 Nov 2010
doc

The Future Focus Limited Company

Case study - 8 pages - Management

Future Focus Limited offers an opportunity to students from all over the world to develop their language skills and do an internship extending from a month to half a year. The company has a diverse work atmosphere and is present in many work areas such as the management of travel agencies and...

23 Nov 2010
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Study of the managerial culture and practices of the United Kingdom - published: 23/11/2010

Case study - 5 pages - Management

The United Kingdom consists of four countries: England, Scotland, Wales and Northern Ireland. It has been a part of the European Union since 1973, at the Safety advice of the United Nations, OECD and the Commonwealth. Its characteristic feature rests on its insularity, which it has cultivated and...

23 Nov 2010
doc

Quality Management at BNP Paribas Loire Valley

Case study - 8 pages - Management

BNP Paribas, considered the leading European banking group today, was founded on May 23, 2000, following a stock market battle that saw a fierce battle waged between BNP and Societe Generale for the merger with Paribas, with BNP coming out on top. Today, it is known as a company that concentrates...

22 Nov 2010
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Management of the operations: the case of Large Optical (2005)

Case study - 7 pages - Management

GrandOptical is an affiliate of Grandvision. There are 120 total chain stores in France and Europe and an office at St Quentin in Yvelines. These stores are primarily located in shopping malls. These are opticians whose specificity is to provide ready eyeglasses in one hour. The customer then has...

22 Nov 2010
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Study of the company Grand Optical

Case study - 15 pages - Management

Grand Optical is a chain of optical stores, which was created in 1989 with the opening of a single store in the mall of Belle Thorn in the Paris region. For the first time a laboratory was built within the institution and was in full view of the customers. This channel belongs to the group which...

29 Sep 2010
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Transversal case study - Montefiore Medical Center

Case study - 12 pages - Management

With more than 70,000 admissions per year, Montefiore Medical Center is one of the largest healthcare institutions in the United States and is the most dominant hospital in the Bronx borough of New York City, which is apparently one of the country's poorest neighborhoods. It has two major...

29 Sep 2010
doc

Case study : CSR policy and corporate governance, Casino group, annual report 2007

Case study - 10 pages - Management

Sustainable development can be defined as 'trying hard to answer to the present's needs without compromising the capacity to satisfy the future generations needs'. Sustainable development has three pillars, the social aspect, the ecological aspect, and the economic aspect. In fact,...

29 Sep 2010
doc

Starbucks - Organisation and Management

Case study - 9 pages - Management

In 1971 the story began, three Seattle entrepreneurs started the Starbucks Corporation. They sold whole bean coffee in one store. After 11 years, their business had grown tremendously and they hired Schultz in 1982 to be the manager of retail and marketing. He had some ideas, he 'advised that...

29 Sep 2010
doc

Strategic management of EDF - Electricité de France (in 2010)

Case study - 35 pages - Management

From production to distribution, Electricite de France (EDF) is one of the world's largest producers of electricity. Its story has naturally propelled the company as a leader on the French market through a monopoly related to nationalization. Indeed, the law of April 8, 1946 regarding the...

29 Sep 2010
doc

Goals and planning of Starbucks Coffee Company

Case study - 6 pages - Management

This paper examines strategic management, which includes business decisions and actions that define the organization's missions and objectives, determine the most effective utilization of organizational resources, select best ways of action to achieve its goals and missions, and seek to...

29 Sep 2010
doc

Intercultural Management - example of the Intel companyin China

Case study - 10 pages - Management

A culture must have several characteristics: it must be adaptive, transgenerational, symbolic, shared, learned, and patterned. Culture influences relationships and interactions between people. Thus, each culture has specific habits and behaviors. In consequence, the interaction between two...

29 Sep 2010
doc

Can socially responsible firms increase their profits? - The case of 'The Body Shop'

Case study - 63 pages - Management

Corporate Social Responsibility is a topic of prime importance that has been doing the rounds for long. Since the 1960s, social responsibility has become an important argument not only for business but in the context of law, politics and economics. In fact, in the new context of globalization,...

29 Sep 2010
doc

Advertising and communication

Case study - 16 pages - Management

The goal of our team is to imagine, create and execute an advertising campaign for the launch of a new hospital. This is a huge project because a hospital requires a lot of resources for its smooth and efficient operations. That means that before, during and after the launch, the project needs to...

29 Sep 2010
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Dupond: case study report brand management and marketing

Case study - 3 pages - Management

Founded in 1802, ‘DuPont puts science to work by creating sustainable solutions essential' to improve human life. Present in more than 70 countries, DuPont offers diversified and innovative products in many fields from agriculture to home construction. A machine has many components. Having...

29 Sep 2010
doc

Pfizer corporate culture

Case study - 11 pages - Management

Pfizer is an American pharmaceutical corporation. In 2006, it was the leader in its sector at a worldwide level with a turnover of 48,371 billion dollars and 106 000 employees in the entire world. Pfizer is also the first investor in private biomedical research undertaken in order to invent,...

29 Sep 2010
doc

Operation management: industrial reality of Peugeot PSA Citroën

Case study - 11 pages - Management

During the 20th century, the world went through many evolution phases, especially in the automotive industry. Today, this industry is a very important factor in economic development. PSA is a French automotive manufacturer. In 1973 the company made a merger with Citroën, and became the second...

29 Sep 2010
doc

Advertissement Analysis 'Dark Dog '

Case study - 1 pages - Management

This document is based on the 2007 advertising campaign for ‘Dark Dog', a Guarana-based energy drink . The campaign was designed to boost product sales on ac-count of dynamic positioning. In its promotion, the brand chooses a funny picture with a young man as the main character. The scene...

29 Sep 2010
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Ports Design Limited - strategic management

Case study - 16 pages - Management

PORTS Design Limited is a fashion company which is vertically integrated. It is commonly known as an, international fashion company. The main activity of PORTS is being engaged in the design, manufacture and the retail of high-end fashion garments and accessories for men and women.The brand...

29 Sep 2010
pdf

Pharmaceutical Brand: Becton Dickinson

Case study - 7 pages - Management

Becton Dickinson is a pharmaceutical brand created in 1897 in the United States. By 1996 it was the world's largest producer of various medical devices such as syringes and needles. The company grew rapidly through the century and had to revamp its organization scheme in 1995 in order to face...

29 Sep 2010
pdf

Magners Pear Cider : communication plan

Case study - 15 pages - Management

Magners is a brand of the C&C group, Dublin, Ireland. It's main markets are in UK and Ireland. Other C&C brands are Stag, Ritz, Frangelico and Bulmers. There are no rights for Bulmers outside Ireland. Magners was launched as an equivalent.

29 Sep 2010
doc

Corporate Entrepreneurship of Steve Jobs

Case study - 9 pages - Management

During the seminar, we used different case studies of the US management and leadership in applying theoretical concepts. In this assignment, I have chosen to analyze the CEO of the company Apple because of its particular way to lead the company that he created. Steve Jobs was trained as an...

29 Sep 2010
doc

Organizational Behavior, Delta Airlines

Case study - 3 pages - Management

Organizational structure is an important question that all companies have to face and find a solution to. In this paper we will get an insight into the company Delta Airlines, which decided to set up a network design system. First of all we will briefly view some facts about Delta Airlines, and...

29 Sep 2010
doc

Analysis of the acquisition of Absolut Vodka by Pernod Ricard

Case study - 9 pages - Management

We choose the company Pernod Ricard because it is one of the world's leading companies in the production of wines and premium spirits. This company has now become bigger since the old rivals Pernod and Ricard have merged to form Pernod Ricard SA. Through subsequent acquisitions, Pernod Ricard...

29 Sep 2010
doc

Intercultural management : expatriate interview

Case study - 3 pages - Management

This work will address the cultural differences conducted in an interview of an expatriate. First, it is important to define culture. In its broadest sense, it is the whole complex web of distinctive spiritual, material, intellectual and emotional features of society, a social group or an...

29 Sep 2010
doc

The Apple corporate culture

Case study - 7 pages - Management

Apple Computer Inc. is an American multinational corporation founded on the first of August, 1976. Strong because of its 35000 employees, the firm dropped the word 'Computer' in 2007. Created by Ronald Wayne, Steve Wozniak and Steve Jobs, Apple is currently a significant success....