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Case studies in management 271 to 300

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22 Nov 2010
doc

Management of the operations: the case of Large Optical (2005)

Case study - 7 pages - Management

GrandOptical is an affiliate of Grandvision. There are 120 total chain stores in France and Europe and an office at St Quentin in Yvelines. These stores are primarily located in shopping malls. These are opticians whose specificity is to provide ready eyeglasses in one hour. The customer then has...

22 Nov 2010
doc

Study of the company Grand Optical

Case study - 15 pages - Management

Grand Optical is a chain of optical stores, which was created in 1989 with the opening of a single store in the mall of Belle Thorn in the Paris region. For the first time a laboratory was built within the institution and was in full view of the customers. This channel belongs to the group which...

29 Sep 2010
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Transversal case study - Montefiore Medical Center

Case study - 12 pages - Management

With more than 70,000 admissions per year, Montefiore Medical Center is one of the largest healthcare institutions in the United States and is the most dominant hospital in the Bronx borough of New York City, which is apparently one of the country's poorest neighborhoods. It has two major...

29 Sep 2010
doc

Case study : CSR policy and corporate governance, Casino group, annual report 2007

Case study - 10 pages - Management

Sustainable development can be defined as 'trying hard to answer to the present's needs without compromising the capacity to satisfy the future generations needs'. Sustainable development has three pillars, the social aspect, the ecological aspect, and the economic aspect. In fact,...

29 Sep 2010
doc

Starbucks - Organisation and Management

Case study - 9 pages - Management

In 1971 the story began, three Seattle entrepreneurs started the Starbucks Corporation. They sold whole bean coffee in one store. After 11 years, their business had grown tremendously and they hired Schultz in 1982 to be the manager of retail and marketing. He had some ideas, he 'advised that...

29 Sep 2010
doc

Strategic management of EDF - Electricité de France (in 2010)

Case study - 35 pages - Management

From production to distribution, Electricite de France (EDF) is one of the world's largest producers of electricity. Its story has naturally propelled the company as a leader on the French market through a monopoly related to nationalization. Indeed, the law of April 8, 1946 regarding the...

29 Sep 2010
doc

Goals and planning of Starbucks Coffee Company

Case study - 6 pages - Management

This paper examines strategic management, which includes business decisions and actions that define the organization's missions and objectives, determine the most effective utilization of organizational resources, select best ways of action to achieve its goals and missions, and seek to...

29 Sep 2010
doc

Intercultural Management - example of the Intel companyin China

Case study - 10 pages - Management

A culture must have several characteristics: it must be adaptive, transgenerational, symbolic, shared, learned, and patterned. Culture influences relationships and interactions between people. Thus, each culture has specific habits and behaviors. In consequence, the interaction between two...

29 Sep 2010
doc

Can socially responsible firms increase their profits? - The case of 'The Body Shop'

Case study - 63 pages - Management

Corporate Social Responsibility is a topic of prime importance that has been doing the rounds for long. Since the 1960s, social responsibility has become an important argument not only for business but in the context of law, politics and economics. In fact, in the new context of globalization,...

29 Sep 2010
doc

Advertising and communication

Case study - 16 pages - Management

The goal of our team is to imagine, create and execute an advertising campaign for the launch of a new hospital. This is a huge project because a hospital requires a lot of resources for its smooth and efficient operations. That means that before, during and after the launch, the project needs to...

29 Sep 2010
doc

Dupond: case study report brand management and marketing

Case study - 3 pages - Management

Founded in 1802, ‘DuPont puts science to work by creating sustainable solutions essential' to improve human life. Present in more than 70 countries, DuPont offers diversified and innovative products in many fields from agriculture to home construction. A machine has many components....

29 Sep 2010
doc

Pfizer corporate culture

Case study - 11 pages - Management

Pfizer is an American pharmaceutical corporation. In 2006, it was the leader in its sector at a worldwide level with a turnover of 48,371 billion dollars and 106 000 employees in the entire world. Pfizer is also the first investor in private biomedical research undertaken in order to invent,...

29 Sep 2010
doc

Operation management: industrial reality of Peugeot PSA Citroën

Case study - 11 pages - Management

During the 20th century, the world went through many evolution phases, especially in the automotive industry. Today, this industry is a very important factor in economic development. PSA is a French automotive manufacturer. In 1973 the company made a merger with Citroën, and became the second...

29 Sep 2010
doc

Advertissement Analysis 'Dark Dog '

Case study - 1 pages - Management

This document is based on the 2007 advertising campaign for ‘Dark Dog', a Guarana-based energy drink . The campaign was designed to boost product sales on ac-count of dynamic positioning. In its promotion, the brand chooses a funny picture with a young man as the main...

29 Sep 2010
doc

Ports Design Limited - strategic management

Case study - 16 pages - Management

PORTS Design Limited is a fashion company which is vertically integrated. It is commonly known as an, international fashion company. The main activity of PORTS is being engaged in the design, manufacture and the retail of high-end fashion garments and accessories for men and women.The brand...

29 Sep 2010
pdf

Pharmaceutical Brand: Becton Dickinson

Case study - 7 pages - Management

Becton Dickinson is a pharmaceutical brand created in 1897 in the United States. By 1996 it was the world's largest producer of various medical devices such as syringes and needles. The company grew rapidly through the century and had to revamp its organization scheme in 1995 in order to face...

29 Sep 2010
pdf

Magners Pear Cider : communication plan

Case study - 15 pages - Management

Magners is a brand of the C&C group, Dublin, Ireland. It's main markets are in UK and Ireland. Other C&C brands are Stag, Ritz, Frangelico and Bulmers. There are no rights for Bulmers outside Ireland. Magners was launched as an equivalent.

29 Sep 2010
doc

Corporate Entrepreneurship of Steve Jobs

Case study - 9 pages - Management

During the seminar, we used different case studies of the US management and leadership in applying theoretical concepts. In this assignment, I have chosen to analyze the CEO of the company Apple because of its particular way to lead the company that he created. Steve Jobs was trained as an...

29 Sep 2010
doc

Organizational Behavior, Delta Airlines

Case study - 3 pages - Management

Organizational structure is an important question that all companies have to face and find a solution to. In this paper we will get an insight into the company Delta Airlines, which decided to set up a network design system. First of all we will briefly view some facts about Delta Airlines, and...

29 Sep 2010
doc

Analysis of the acquisition of Absolut Vodka by Pernod Ricard

Case study - 9 pages - Management

We choose the company Pernod Ricard because it is one of the world's leading companies in the production of wines and premium spirits. This company has now become bigger since the old rivals Pernod and Ricard have merged to form Pernod Ricard SA. Through subsequent acquisitions, Pernod Ricard...

29 Sep 2010
doc

Intercultural management : expatriate interview

Case study - 3 pages - Management

This work will address the cultural differences conducted in an interview of an expatriate. First, it is important to define culture. In its broadest sense, it is the whole complex web of distinctive spiritual, material, intellectual and emotional features of society, a social group or an...

29 Sep 2010
doc

The Apple corporate culture

Case study - 7 pages - Management

Apple Computer Inc. is an American multinational corporation founded on the first of August, 1976. Strong because of its 35000 employees, the firm dropped the word 'Computer' in 2007. Created by Ronald Wayne, Steve Wozniak and Steve Jobs, Apple is currently a significant success....

29 Sep 2010
doc

Managing Director of LVV - Emma Van Nijmegen

Case study - 6 pages - Management

The organizational change of LVV started in early 1996 when Emma van Nijmegen, the new Managing Director of LVV, was appointed as its head. She totally transformed the company which was non-profitable into a market-focused organization. The main goals that she wanted to carry out were to change...

29 Sep 2010
doc

IKEA's advertising

Case study - 14 pages - Management

The 'home sweet home' is back. From now on, the house will be perceived as a protective bubble which opens to the external world, and is also as a place where each one develops their personal activities. The consumers have an increasingly large choice, in the extremely vast...

29 Sep 2010
doc

Potential Market: Decathlon in India

Case study - 8 pages - Management

India is a new world power and its importance is steadily growing. The recognition was long in coming, but now everyone ranks this ancient British colony in the same place as China. India is intended to follow the same road. At the same time, Decathlon, one of the leaders in the sector of...

29 Sep 2010
doc

British Petroleum - Transformational Leadership in a Transnational Organization

Case study - 10 pages - Management

The company BP, in the past named British Petroleum is a British company, of research, extraction and oil refining founded in 1909. After its merger with Amoco, Atlantic Richfield (Arco) and Burmah Castrol, it became the largest company of The United Kingdom and the third largest oil...

29 Sep 2010
doc

Doing Business and Living in India

Case study - 13 pages - Management

This report is designed for companies or people who currently do business with India (ns) or intend to do so in the future. It will benefit managers who plan to work in an intercultural context. This work promises "to develop new skills for working in India" and "to appreciate the role of...

29 Sep 2010
doc

EADS and Intercultural Management

Case study - 7 pages - Management

Since the 1980s, the number of Merger & Acquisition operations has surged on the European and international markets. During the year 2000, the value of the international Merger & Acquisition (M&A) ventures was greater than $1000 billion and more than half were carried out by...

29 Sep 2010
doc

L'Oreal case study: Strategic Management

Case study - 12 pages - Management

L'Oreal is a French-based company specialized in the development, manufacture and marketing of cosmetics and dermatological products. Created in 1907 by Eugene Schueller, the brand has considerably developed itself in a highly competitive market with constant change. L'Oreal has...

29 Sep 2010
doc

Innocent Drinks or how a non-corporate attitude can be an exemplary corporate culture

Case study - 3 pages - Management

My company being a small one (4 people, me included), I couldn't really write a whole essay about corporate culture. I decided to base my paper on the company that motivated me i.e, Fresh Marketing. Founded in 1998, after a very original market survey , it's main objective is to...