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Case studies in management 241 to 270

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27 Jan 2011
doc

Virgin Mobile USA (2006)

Case study - 5 pages - Management

When Dan Schulman agreed to become the CEO of Virgin Mobile USA in 2001 he knew the extent of work he had ahead of him. With over 200 companies in many areas, the Virgin Group is diverse with many successes and failures. When he took on this post, his main purpose was to make the Virgin Mobile...

27 Jan 2011
doc

The Danone group: An overview

Case study - 25 pages - Management

Entrusted with the task of studying in the strategy and organization of a large French company in detail, we chose the Danone Group as our subject. Groupe Danone is one of the finest French companies, and we are all witness to its strong presence on French territory as well as worldwide, since...

27 Jan 2011
doc

Presentation of Amazon.com

Case study - 4 pages - Management

Amazon.com is an e-commerce company, which was founded in 1995 by Jeffrey Bezos Peston. After graduating from Princeton University in 1986, he worked as a financial analyst at DE Shaw & Co. on Wall Street before founding his first Amazon site in July 1995. Jeffrey Bezos Peston is the founder as...

27 Jan 2011
doc

Managerial characteristics of South Korean companies

Case study - 3 pages - Management

The business district in South Korea can be easily identified by the high number of economic enterprises present there. The zaebol (or giant corporations) have a considerable weight, perhaps even excessive weight, in the country's economic potential. Although not directly the result of the...

27 Jan 2011
doc

Nike: between differentiation and diversification

Case study - 15 pages - Management

In the modes of development of "to the comma", one notes two great phases: - A phase of strong internal growth of 1972 to 2003. In 2003, the internal organization of Nike seems to be optimal. The leaders then decided to start a phase of external growth per horizontal integration of competitors....

27 Jan 2011
doc

The General society

Case study - 4 pages - Management

Since the 1990s, new features of the banking market have created a mutation in the banking business: not only the technological change and computerization of the data but also the internationalization of trade and customers that cause the emergence of new financial tools. The computer supports...

27 Jan 2011
doc

Enterprises facing globalization

Case study - 8 pages - Management

The globalization of economies is at the heart of many economic and social debates. The rapidly changing political environment, economic and social development, increased trade in goods, services, and information currently concern all developed countries. This movement is not without any impact...

27 Jan 2011
doc

Costs and strategy management

Case study - 5 pages - Management

I. Current Strategic Context - In a context that is characterized by increasing turbulence and constant strengthening of competition, the ability of a company to create value for the customer appears to have become a sustained competitive advantage. - The value of the product is what the...

27 Jan 2011
doc

Management and communication: The case of Apple

Case study - 49 pages - Management

Apple has continued to develop in the IT market since its establishment in 1974, by visualizing the future to change the world. Apple has opened its lines of communication and has secured a strong position in the market. Apple in California (Silicon Valley) specializes in design, manufacturing...

27 Jan 2011
doc

Analysis of Group AUCHAN

Case study - 26 pages - Management

In 1961 Gerard MULLIEZ founded his first supermarket in the Hauts-Champs of the city of Roubaix. It was not until 6 years later that G. MULLIEZ opened his first hypermarket in Tourcoing. From there, the group's growth has continued to progress. This was followed by the opening of its first...

27 Jan 2011
doc

Strategic management H&M

Case study - 46 pages - Management

In 1947, H & M, a Swedish clothing chain, opened its first store in the world. The company then conquered Europe and arrived in France in 1998. Today, H & M is a firm well known internationally and has over 550 outlets in 12 countries in Europe. Operating both in the market for menswear, women...

25 Jan 2011
pdf

Organizational Culture and Employee Motivation at Cognizant Technology Solutions

Case study - 30 pages - Management

During the past 15 years, a particular sector of consulting firms has been performing very well. These are the firms that are mostly into technology consulting, whose modus operandi is to win the contract for design, development and maintenance of information systems from large, mostly American...

10 Jan 2011
doc

Organizational culture of the new Air France - KLM group

Case study - 36 pages - Management

The terms "intercultural", "globalization", "internationalization" are increasingly gaining relevance in the current business scenario. Today, with the internationalization of firms in the context of the formation of the European market and the globalization of economies, it is interesting to...

10 Jan 2011
doc

3M: The culture of the Company and its innovation

Case study - 4 pages - Management

3M is an American company which was created in 1902 by five businessmen. It has activities in various fields such as: industry and transport, health, signaling, communication and optical systems, office equipment, security and protection, electricity, electronics and telecommunications. This...

10 Jan 2011
doc

Study of the managerial culture and practices of the United Kingdom

Case study - 4 pages - Management

The United Kingdom consists of four countries: England, Scotland, Wales and Northern Ireland. It has been a part of the European Union since 1973, at the Safety advice of the United Nations, OECD and the Commonwealth. Its characteristic feature rests on its insularity, which it has cultivated and...

10 Jan 2011
doc

Perfect competition and Pareto optimality

Case study - 2 pages - Management

The model of perfect competition can be achieved through a formalization of the concept of the 'invisible hand of the market'. This theory was put forward by by Adam Smith in 1776. His goal was to provide a stable base to build a society on . This concept involved an environment in...

10 Jan 2011
doc

Amazon.com: Analysis and study of strategic decisions

Case study - 16 pages - Management

Human beings are often known for their ability to adapt. This is reflected particularly on the scale of the company, which, if it captures a large market share for a period, all things being equal, it can also be modified in a context growing in strategic reorientation. The gradual emergence of...

10 Jan 2011
doc

Honda's publicity campaign for the CR-V

Case study - 2 pages - Management

Honda, (the car maker) launched a new four wheeler in 2005 called the Honda CR-V. This vehicle was supposed to be quiet, clean, efficient and aesthetic. However, the pollution generated by the CR-V and its failure to adapt to the city life became the main complaints of the vehicle. The CR-V has...

10 Jan 2011
doc

Organisational approach of Mintzberg

Case study - 4 pages - Management

The traditional concept of regulating the behaviour of employees in an organization dates back to the end of the nineteenth century. This was chiefly due to the works of Henry Fayol, Max Webber, Frederick Taylor and their contemporaries. These approaches are consistent with the concept of the...

10 Jan 2011
doc

Crisis management: mattel (2008)

Case study - 5 pages - Management

Hitherto regarded as the undisputed leader of the global toy market, Mattel experienced problems that tarnished that image in the second half of 2007. In fact, the various toy recalls which were widely reported by media, made an impact both on its relationship with consumers as well as its...

10 Jan 2011
doc

Issues of strategic management

Case study - 8 pages - Management

Strategic management is a multidimensional concept which plays an important role in the survival and sustainability of a company. Without a business strategy, a company cannot grow. The strategy is a process of setting goals and determining the means to accomplish that goal. This is done in...

10 Jan 2011
doc

Dolce&Gabbana and its communication strategies

Case study - 11 pages - Management

Dolce&Gabbana sells ready made clothes and is a brand based in Legnano, Milan. It was launched in 1985 by two designers, Domenico Dolce and Stefano Gabbana. In 1980, both were working in the same workshop in Venice. By 1982, they began working together to carve a niche for themselves in the...

10 Jan 2011
doc

L'Oreal company case study: Management and performance

Case study - 49 pages - Management

L'Oreal, the global leader in the cosmetics industry celebrated its 100th anniversary in 2009. The group's history began in 1907 with the development of a formula for hair dye. That was when L'Oreal was launched officially. It is the world leader in cosmetics today. As part of a...

10 Jan 2011
doc

Durex: Brand building

Case study - 2 pages - Management

The company called Durex, that sells condoms, has a very strong marketing strategy. It does not design products that are either better or worse than its competitors, but has an edge over the others thanks to its excellent marketing and advertising strategies. With significant investments in...

10 Jan 2011
doc

Japan: Taste of the protocol

Case study - 2 pages - Management

Japan is said to be a difficult market to penetrate and this will probably not change overnight. What makes Japan a hard business partner is its combination of strong cultural roots and rapid economic success. For foreign businessmen, this dichotomy is very confusing, especially in interpersonal...

10 Jan 2011
doc

Nike's brand building strategy

Case study - 6 pages - Management

Nike, one of the best known brands in the world, was established in the United States in 1972 by Phil Knight and Bill Bowerman. The name 'Nike' owes its origin to the Greek goddess of victory, Athena Nike. In 1971, a graphic art student created the logo that became the memorable logo of...

10 Jan 2011
doc

Risk management in a supply chain

Case study - 4 pages - Management

The management of risks has constituted a strategic issue for companies since the early 90s. Risk Management involves being able to control risks, or at least prevent them. The main objectives behind this process are: increasing the competitiveness of a company, and reducing the company's...

10 Jan 2011
doc

ThyssenKrupp Elevators

Case study - 5 pages - Management

An introduction to the company: It is often said that first impressions are the best impressions, when we arrived at the company with its high tower, it brought on a sense of seriousness, grandeur and security. ThyssenKrupp works to offer all classes of society and all organizations that may...

10 Jan 2011
doc

Supply Chain Management (SCM)

Case study - 3 pages - Management

Currently, the pace of globalization is being accelerated by the development of new information technology. This modifies the relationship that companies share with third parties like customers, suppliers and partners, and makes it more complex. The companies have to constantly work towards...

10 Jan 2011
doc

Reality of participative management in India

Case study - 3 pages - Management

‘Participation in Irrigation: what has changed since the Act of 2000 in Tamil Nadu?' (Olivia Aubriot), and ‘The scientific and rational management of Indian forest resources' by Emmanuel Bon, are instances of application of management models of space separation. We present these two...