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Case studies in management 301 to 330

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29 Sep 2010
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Glaxo Smithkline : inter-cultural overview

Case study - 10 pages - Management

In today's markets, international trends represent a large part of exchanges. In most cases, companies act on an international level: they try to sell their products all over the world in order to find new opportunity markets. They expect to find competition-advantaged resource providers on...

29 Sep 2010
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Strategic management assignment: Marks & Spencer case study

Case study - 3 pages - Management

Marks & Spencer is a British clothing and food retailer created in 1884 at Leeds (www.marksandspencer.com). It is the largest retailer in the United Kingdom and the firm is listed on the London stock exchange. The company was in a terrible crisis of growth in the early 2000s. Competition...

29 Sep 2010
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Organizational development Daimler Chrysler: a failed merger

Case study - 14 pages - Management

When Daimler and Chrysler announced that they would merge, it was seen as the main industrial merger seen since a very long time. This merger was expected to give birth to a new industrial giant which was supposed to become the fifth largest automobile manufacturer worldwide. The merger between...

29 Sep 2010
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Revolution at Oticon : the spaghetti organization (1994)

Case study - 11 pages - Management

Oticon is a famous Danish manufacturer of high-quality hearing aids, which is based in Hellrup in Denmark. It is a niche company which was born in 1904. At that time hearing aids were not available in Denmark. Hans Demant decided to import hearing aids there as his wife was hard of hearing....

29 Sep 2010
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Intercultural management : EADS's merger

Case study - 12 pages - Management

Intercultural management is born from the process of expansion of business areas, or globalization. To expand business activities, companies can not only develop their industry on their own market, they also have to make strategic choices like joint venture, merger, acquisitions, alliances, and...

29 Sep 2010
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Interview with Mr Steeven Mallet, financial director of the USA subsidiary of the Clarins group

Case study - 6 pages - Management

For this assessment, I decided to interview Mr Steeven Mallet, the financial director of the American subsidiary of Clarins Group, situated in Miami. As part of our course, our classmates were supposed to go to study in New York but I have never been there before. So I thought that it...

29 Sep 2010
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Cross Cultural Management : Expatriate Interview

Case study - 3 pages - Management

Jean Claude T is a 51 years old Frenchman who works and lives in Shanghai, China. He is married and has two children who study at the university. He was an expatriate for a French automobile company, Citroën, for many years. He has spent three years in Hungary and six years in Kuala Lumpur,...

29 Sep 2010
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Intercultural management: European Aeronautic Defence and Space Company (EADS)

Case study - 13 pages - Management

During the beginning of the 90's, the European industries of aeronautics and space already cooperate in many partnerships and common programs. Soon the need for gathering seems to be essential to the concentration movements on the US market. Indeed, Northrop and Grumman merged in 1993, as...

29 Sep 2010
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Knowledge management and innovation: Celtic linen's case

Case study - 8 pages - Management

Knowledge management has been identified as one of the most important resources that contribute to the competitive advantage of an organization. This is due to the fact that knowledge management helps the organization to create, acquire, share and use knowledge in order to enhance learning and...

29 Sep 2010
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Amy's Ice Cream

Case study - 5 pages - Management

The case study we examined and presented on was entitled Amy's Ice Cream and came from the chapter on service encounter. This report will outline how we as a group organized and managed our presentation and detail what we would do differently if given a second chance. The planning for...

29 Sep 2010
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British Petroleum and the BTC pipeline

Case study - 7 pages - Management

The BTC (Baku-Tblisi-Ceyhan) project is a 1,770 km long pipeline which will transport up to one million barrels of oil per day from the Sangachal terminal next to Baku in Azerbaijan, then through Tblisi in Georgia, and finally to a new marine terminal at Ceyhan in Turkey. Eleven large oil...

29 Sep 2010
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Cross Cultural issues: Airbus moving to China

Case study - 8 pages - Management

This paper will talk about Airbus and what kind of cultural issues it would face if the company decided to move its manufacturing unit to China. Firstly, I will describe the French way of doing business to establish the points where the company needs to make efforts to...

29 Sep 2010
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Intercultural management: cultural differences in IKEA's business

Case study - 7 pages - Management

Globalization is today part of most companies. If they want to become more influent, they have to enter new markets and open new subsidiaries. But for this, they have to study the market well that they want to enter because there can be some economical, political and cultural differences. This...

29 Sep 2010
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Daimler-Benz and Chrysler merger

Case study - 6 pages - Management

In 1998 Daimler-Benz and Chrysler merged to become DaimlerChrysler, a leading carmaker group that was supposed to benefit from significant synergies between the two companies. Actually this industrial combination aimed at preserving, strengthening and expanding the different brands of the former...

29 Sep 2010
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International management: Grupo Bimbo

Case study - 6 pages - Management

Since the end of the Second World War, the international exchanges took an increasing scale and continued to develop in all the domains: goods, capital, knowledge, technology and culture. All the continents became interdependent and the ecological problems which touch the whole planet contribute...

29 Sep 2010
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Intercultural management: case of Sony

Case study - 7 pages - Management

Sony Corporation is one of the leaders and main manufacturers in several industries including communications, information technology, electronics, and entertainment. This Japanese company has faced a huge number of challenges since its foundation in 1946. Being a major actor in motion pictures,...

29 Sep 2010
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Intercultural management: An introduction to the Russian culture

Case study - 7 pages - Management

Russia has inherited the powerful heavy industry of the USSR, especially steel mills, refineries and chemical plants. The sectors of weapons and the Aerospace are still well developed. Since the beginning of the 1990's, the planned economy turned to a market economy. The economic and...

29 Sep 2010
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Crisis Management: a Report on Pfizer and the Trovan Crisis

Case study - 14 pages - Management

We decided to study the Trovan crisis that affected Pfizer as we found it particularly interesting. If one delves into the circumstances which contributed to provoke the Trovan crisis, it is indeed an intriguing story. We also thought that it would be quite enriching to analyze how a...

29 Sep 2010
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Cultural Profiles for Effective Workplace Communication in New Zealand

Case study - 6 pages - Management

Since time immemorial, human beings have been communicating through a multitude of channels, expressing themselves in different languages, sharing ideas and discovering faraway foreign cultures. However it seems that, despite all these new developments and technologies wherein, communication is...

29 Sep 2010
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Strategic Management : Credit Agricole - published: 29/09/2010

Case study - 10 pages - Management

Credit Agricole is the first bank group in France owning 28% of the household market. This group is also the first in Europe regarding revenues of retailing banks and the fourth group in the world concerning the equity level. Leader of the proximity banks in France with 39 local funds or region...

29 Sep 2010
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Dubai Land: would the pharaons have dared?

Case study - 9 pages - Management

Dubai Land' is a huge entertainment and leisure complex, in terms of investment, size and attractions. More ambitious than any entertainment destination in the world, it intends to become one of the most visited places in Middle East and worldwide. The objective is clear, become a new leisure...

29 Sep 2010
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Management decision making: The Nestle Nespresso case

Case study - 6 pages - Management

Nestle Nespresso is one of the fastest growing subsidiaries of the Nestlé group. The group includes many different brands producing coffee. Among them, there are two very profitable entities: Nespresso and Nescafé. Although they are not the same company, they are owned by...

29 Sep 2010
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Intercultural management: BMW

Case study - 11 pages - Management

In this document, I deal with companies' inter-cultural management processes for which cultural differences have been a barrier or source of competitive advantage, affecting their success in international business environment. In choosing the BMW Company, an international one, we will see...

29 Sep 2010
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General Electric Medical Systems

Case study - 6 pages - Management

General Electric Medical Systems (GEMS), became General Electric Healthcare (GE Healthcare) in 2004. It is the leader in the imaging equipment market. GE Healthcare is a subsidiary of the conglomerate General Electric, the second largest company in terms of market capitalization right behind...

29 Sep 2010
doc

West Indies yacht club resort

Case study - 6 pages - Management

Since the beginning of globalization and the development of subsidiaries all over the World, the expatriate has become an element of security to protect the interests of the company abroad. However the expatriates are now facing several problems of adaptation with the external environment and the...

29 Sep 2010
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Intercultural management : Ikea case study

Case study - 20 pages - Management

The main objective of this paper is to analyze the culture of a company and highlight how this culture could have a real impact on the smooth running of its international activities. In order to conduct such an analysis I have chosen an important company which caters into numerous international...

29 Sep 2010
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Wal Mart: Managing Globalization in 2007

Case study - 7 pages - Management

Wal Mart, an American public multinational corporation, is currently the largest retail chain in the world. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969 With the creation of an International Division in 1993, Wal Mart realized that an expansion into...

29 Sep 2010
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Intercultural management: Mc Donald's case

Case study - 9 pages - Management

The McDonald's company is a multinational firm well known in the world. The main activity of the company is to sell food quickly, what we call fast food. Nowadays, it has more than 30,000 franchises under the McDonald's brand, located in more than 120 countries. Born in the United States...

29 Sep 2010
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Cross cultural management : negotiations for the joint venture

Case study - 25 pages - Management

The global economic situation shows that companies haven't any evolution prospects as the market has reached its saturation level. To grapple with this grave impact, companies are obliged to adopt international strategies in order to remain competitive in their respective market zones. Many...

29 Sep 2010
doc

Advertising and communication - published: 29/09/2010

Case study - 10 pages - Management

In this assignment, we analyze the selection and launch a new product. The product that I have to launch is a new deodorant, produced especially for women who have a sensitive skin and after a depilation. This product is sold in some specific shops only. Few brands are producing this product,...